Industry Outlook
The Asia Pacific Eco-Friendly Pet Products market accounted for USD 10.91 Billion in 2024 and USD 11.57 Billion in 2025 is expected to reach USD 20.75 Billion by 2035, growing at a CAGR of around 6.02% between 2025 and 2035. The Asia Pacific eco-friendly pet products market focuses on sustainable and environmentally responsible products designed for pets. Some green items are bags for biodegradable waste, natural hair and hygiene supplies, organic food for pets, and toys made of recycled or renewable materials. The knowledge about the environment among pet owners is raising demand for products that help protect the planet.
Consumers care more about what’s in their products, where they are made, and how they are packaged, and they choose brands that encourage green living. Government projects aimed at sustainability and cutting down on waste aim to favor eco-friendly choices. More people treating their pets like family in the region lead them to look for the things that are best for their pets and the earth. Many e-commerce providers are now offering eco-friendly choices in both crowded cities and remote regions. Overall, everything from new pet owner preferences to more responsible shopping is affected by sustainable retail in the pet care industry.
Industry Experts Opinion
"Petfive’s initiative to use corn and cassava-based cat litter is a remarkable step towards sustainable pet care. By partnering across Asia and beyond, they are not only reducing environmental impact but also supporting vital rainforest conservation efforts, setting a strong example for the industry."
- Dr. Haruki Tanaka, Environmental Sustainability Specialist at Kyoto University
Report Scope:
Parameter | Details |
---|
Largest Market | Asia Pacific |
Fastest Growing Market | Asia Pacific |
Base Year | 2024 |
Market Size in 2024 | USD 10.91 billion |
CAGR (2025-2035) | 6.02% |
Forecast Years | 2025-2035 |
Historical Data | 2018-2024 |
Market Size in 2035 | USD 20.75 Billion |
Countries Covered | China, Japan, India, Australia, South Korea, Singapore, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, and Others |
What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
Segments Covered | Product Type, Material Type, Pet Type, Distribution Channel, and Country |
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Market Dynamics
Growing interest in plant-based diets for pets is pushing demand for eco-conscious food alternatives.
The Asia Pacific Eco-Friendly Pet Products Market is driven largely by increased interest in plant-based meals for pets from people who care about the environment. Many consumers who are vegan or trying to cut down on animal products want to match their pets’ diets to these values. In urban areas of Australia, Japan, and India, younger pet owners are now making plant-based living a socially responsible and ethical decision.
Responding to the concern, brands are making eco-friendly food from lentils, chickpeas, seaweed, and insects, since these products cut down significantly on the carbon footprint created by standard meat-containing pet foods. Recent research by the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES) has found that urban homes are now feeding their pets plant-based foods in greater numbers, thanks to the rising trend of eating healthier. As a result of this trend, plant- and eco-friendly pet food items are at the heart of the industry’s advancements.
Particularly in Japan and South Korea, minimalistic lifestyles encourage cleaner, eco-friendly pet products
As more people in Japan and South Korea adopt minimalist living, it has encouraged the demand for simple, healthy pet products, a source of growth in the Asia Pacific Eco-Friendly Pet Products Market. In keeping with minimalism, people strive to give their pets items that are simple and made from materials without waste. In these cultures, many people with pets pick eco-friendly, multi-purpose, robust accessories such as waste bags that break down over time, reusable grooming items, and simple-design accessories.
By following this trend, you experience less clutter and help protect the environment. According to the Japan Ministry of the Environment, over 65% of surveyed households in 2022 said they like such products because they are sustainable and save space, which reflects a common cultural tendency in choosing how to care for their pets.
Eco-friendly products are often more expensive, limiting reach in price-sensitive markets.
Sustainable options in the Asia Pacific eco-friendly pet products market are too costly for many consumers, making them less accessible in areas where people are careful about what they spend. Green options for pet waste bags, pet grooming products, and food are more expensive because they cost more and less can be produced, as well as because the packaging is sustainable. Many people in India and Southeast Asia often buy pet supplies based on how affordable they are, not how environmentally friendly they are.
Due to the higher expense, eco-friendly companies struggle to reach and serve people who live outside big cities. In addition, numerous customers often worry about investing a higher amount in items that don’t prove their durability nearby such as those that break down easily or use less carbon. Until the number of green pet products made increases and prices lower, other firms will not be able to compete in the region.
Using region-specific natural materials like coconut fiber or rice husk for products.
One new approach in the Asia Pacific eco-friendly pet products market is to use coconut fiber, rice husk, and jute from the region to create products that do not harm the environment. It’s easy to find these materials in India, Thailand, Vietnam, and the Philippines, where they act as inexpensive and eco-friendly replacements for chemical components. If firms use nearby and naturally decomposing materials, they can save money, boost rural areas, and reduce emissions that result from shipping.
You can find pet mats and scratching posts made with coconut fiber these days, while rice husk can be turned into biodegradable pet litter. Using this method attracts those who care about the environment and supports the regional efforts for sustainability and a circular economy. It makes it possible for brands to appear concerned about the environment and grounded in culture, serving a rising group of pet owners interested in using natural, locally inspired products for their pets.
High litter usage in urban areas presents a strong demand for biodegradable alternatives
Urban areas using a lot of pet litter have led to greater demand for environmentally friendly pet products in the Asia Pacific market. Since so many pets live in massive cities like Tokyo, Seoul, Sydney, and Mumbai, throwing out regular clay or silica litter each day adds significantly to city waste. Because people care more about the environment, urban pet owners now prefer litter that’s made from natural materials like paper, wood pellets, rice husk, or corn.
They help cut back on accumulating waste in landfills and tend to be safer and free from harmful chemicals for your pets. Japan and Australia are also involving municipal authorities in campaigns that persuade people to buy home compostable supplies for their pets. As a result, there is now an opportunity for new natural pet litter solutions aimed at both environmentally aware pet owners and the latest rules from authorities.
Segment Analysis
Based on the product type, the Asia Pacific Eco-Friendly Pet Products Market has been classified into Sustainable Pet Food, Biodegradable Pet Waste Management, Eco-Friendly Pet Toys, Organic & Natural Pet Grooming Products, Sustainable Pet Bedding & Accessories, and Other. The Asia Pacific eco-friendly pet products market is most influenced by the Sustainable Pet Food segment. With people valuing their pets more, becoming more aware of healthy diets, and wanting to help the environment, many are turning to naturally made, organic, and sustainable products for their pets. People in Japan, China, Australia, and India who have pets in cities are choosing meals that are free of artificial ingredients and chemicals, as it fits with their own health-conscious lives.
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Companies are reacting by providing protein from insects, using plant-based recipes, and offering packaging that can be recycled or composted. Consumers find this segment easily because it is available in pet stores and online, and veterinarians and social media influencers are educating the public about clean-label diets. The move toward choosing premium options in pet care also encourages buying more sustainable food for pets. More and more, sustainability is steering what people buy, and eco-friendly pet care products are still being driven by sustainable pet food in this region.
Based on the material type, the Asia Pacific Eco-Friendly Pet Products Market has been classified into Recycled Materials, Bamboo & Hemp-Based Products, Biodegradable & Compostable Materials, and Organic & Natural Fibers. The Biodegradable & Compostable category is the biggest contributor to the Asia Pacific eco-friendly pet products market. Increasing worries about the environment and stronger efforts to reduce plastic by authorities in Australia, Japan, and China make plastic recycling more important. Many people are choosing to buy compostable waste bags, biodegradable grooming wipes, and litter made out of cornstarch or plant fibers these days.
Being naturally degradable, these materials match the increasing need for eco-friendly living. Such materials are preferred by brands because they are environmentally safe, easy to throw away and abide by eco-friendly rules. Biodegradable packaging is becoming more common, making it more important in the market. Since many e-commerce providers and city pet shops highlight biodegradable items, more people are choosing them. Since more people and governments are focusing on sustainability, this material type maintains its leading role both in popularity and innovation throughout the region.
Regional Analysis
The Eco-Friendly Pet Products Market in China is picking up because more people are supporting sustainability due to city life, rising incomes, and pet humanization. Because more city dwellers have pets and higher incomes, sales of natural, biodegradable, and chemical-free pet items are rising. Millennials and members of Generation Z are tending toward greener options for their pets. Both foreign and local eco-friendly pet brands are finding their way into Australian pet markets. Environmental regulations encourage manufacturers to supply packaging and materials that are easier to recycle and made from plants. Despite the fact that many want solar power, affordability and low awareness in parts of rural India are problems.
The Eco-Friendly Pet Products Market in Japan is advanced and its environmentally friendly area is also improving, thanks to the nation’s strong commitment to nature. Especially the older generation of pet owners finds value in premium goods that fit their clean and uncluttered way of life. Lots of people are looking for biodegradable cat litter, organic food and toys created from natural fibers. Because environmental rules in Japan are very strict, the country’s brands are encouraged to be more eco-minded. Quality, safety, and care for the environment are important for local companies, so they often mix traditional skills with natural products.
Even though India’s eco-friendly pet products market is still developing, it is beginning to grow as pet ownership goes up, people earn more to spend, and eco-consciousness rises in larger cities. More young pet owners make it a point to choose items that are not toxic, cruel, or unsuitable for the environment. New and local brands are appearing in this area, offering eco-friendly items such as cruelty-free grooming, eco-conscious toys, and treats free from artificial additives. But the main reason mass-market adoption hasn’t taken off is that people in these cities are less aware and more cautious about prices. Informing pet parents about eco-friendly products is now easy with campaigns and social media.
Australia’s environmentally friendly pet product sector is robust due to many pet owners and a commitment to the environment. People are interested in buying biodegradable bags for their pets’ waste, and also look for pet food and toys made out of recycled materials. Many pet owners take time to read labels and buy safe pet products that don’t harm nature. Having robust regulations and environmental actions helps convince manufacturers, while open labeling and certifications gain your customers’ attention and assurance. Firms with a clear focus on the environment are successful, mainly in metropolitan areas.
Competitive Landscape
The Asia Pacific eco-friendly pet products market has both old established companies and new ones that focus on being environmentally friendly. Products developed by firms in Japan and South Korea are recognized for being innovative and meeting tough environmental standards, including biodegradable grooming items, food made with organic ingredients, and eco-safe toys. Plenty of new brands are quickly entering the pet food market in China and India for urban pet owners who want products without chemicals. Helping smaller brands compete with large brands is what platforms like Tmall, Rakuten, and Flipkart are designed for.
Different types of products are being created by highlighting eco-friendly certifications, clean labels, and the local origin of ingredients. Apart from other activities, forming partnerships with animal care experts and nature protection groups makes the organization more trustworthy. Prices, creative package designs, and revealing brand information all shape competition in the market. With consumers paying more attention to sustainability, the pressure on companies is growing to invent and broaden their environmentally friendly offerings in cities and nearby areas.
Asia Pacific Eco-Friendly Pet Products Market, Company Shares Analysis, 2024
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Recent Developments:
- In March 2025, Petfive partnered with distributors in Japan, China, Taiwan, and Colombia to broaden the availability of its eco-friendly cat litter made from corn and cassava, with a portion of sales supporting rainforest conservation.
Report Coverage:
By Product Type
- Sustainable Pet Food
- Biodegradable Pet Waste Management
- Eco-Friendly Pet Toys
- Organic & Natural Pet Grooming Products
- Sustainable Pet Bedding & Accessories
- Other
By Material Type
- Recycled Materials
- Bamboo & Hemp-Based Products
- Biodegradable & Compostable Materials
- Organic & Natural Fibers
By Pet Type
- Dogs
- Cats
- Birds
- Small Mammals
- Fish & Reptiles
By Distribution Channel
- Online Retailers
- Pet Specialty Stores
- Supermarkets & Hypermarkets
- Veterinary Clinics & Pharmacies
By Region
Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Singapore
- Taiwan
- Indonesia
- Thailand
- Malaysia
- Philippines
- Vietnam
- Rest of Asia Pacific
List of Companies:
- Unicharm Corporation
- DoggyMan H.A. Co., Ltd.
- MARUKAN Co., Ltd.
- Petio Co., Ltd.
- Moreson Biotech & Pet Supplies Co., Ltd.
- Addiction Foods Pte Ltd
- Natural Core Co., Ltd.
- Bow Wow Korea Co., Ltd.
- Himalaya Wellness Company (Pet Division)
- Captain Zack
- Heads Up For Tails
- Barkbutler
- Vetreska
- Pidan Studio
- Rufus & Coco
Frequently Asked Questions (FAQs)
The Asia Pacific Eco-Friendly Pet Products market accounted for USD 10.91 Billion in 2024 and USD 11.57 Billion in 2025 is expected to reach USD 20.75 Billion by 2035, growing at a CAGR of around 6.02% between 2025 and 2035.
Key growth opportunities in the Asia Pacific Eco-Friendly Pet Products market include using region-specific natural materials like coconut fiber or rice husk for products, high litter usage in urban areas presents a strong demand for biodegradable alternatives, and curated monthly boxes with green toys, treats, and grooming products can attract loyal customers.
The largest segment in the Asia Pacific eco-friendly pet products market is Organic & Natural Pet Grooming Products
China will make a notable contribution due to rising pet ownership, sustainability trends, and growing demand for eco-conscious pet care products.
Key operating players in the Asia Pacific Eco-Friendly Pet Products market are RPFC, ZIWI, Unicharm, Nestlé Purina, Mars, Engage Group, Royal Canin, Indorama, Toray, and Mitsubishi Chemical.
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