North America Eco-Friendly Pet Products Market By Product Type (Sustainable Pet Food, Biodegradable Pet Waste Management, Eco-Friendly Pet Toys, Organic & Natural Pet Grooming Products, Sustainable Pet Bedding & Accessories, Other), By Material Type (Recycled Materials, Bamboo & Hemp-Based Products, Biodegradable & Compostable Materials, Organic & Natural Fibers), By Pet Type (Dogs, Cats, Birds, Small Mammals, Fish & Reptiles), By Distribution Channel (Online Retailers, Pet Specialty Stores, Supermarkets & Hypermarkets, Veterinary Clinics & Pharmacies), Global Market Size, Segmental analysis, Country Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The North America Eco-Friendly Pet Products market accounted for USD 14.81 Billion in 2024 and USD 15.74 Billion in 2025 is expected to reach USD 28.94 Billion by 2035, growing at a CAGR of around 6.28% between 2025 and 2035. Sustainability and environmental awareness are core values in the North American Eco-Friendly Pet Products Market. The market deals with items like biodegradable garbage bags, organic food for pets, natural-based grooming items, environmentally safe toys, and green bedding materials. Greater attention from pet owners has led to concern over both the health of their pets and the effect their choices have on the environment. In this industry, manufacturers pay attention to using recyclable materials, biodegradable materials, and reducing how much carbon their products produce.

It is tied to a wider move toward being environmentally friendly and aware of what we buy. Consumers pay more attention to eco-friendly brands, those that tell where their goods come from, and those that are cruelty-free. Several companies are looking into new ways of packaging to lower their use of plastic. It’s the combination of loving our pets and wanting to care for our planet that fuels the demand. There are now many cases where the green line for pets has its spot on both shops and websites. More people are choosing this market because they want healthier and greener options for their pets. 

Industry Experts Opinion

"Switching pets to a vegan diet could significantly reduce carbon emissions, potentially saving the equivalent of the UK's entire annual emissions. This is due to the substantial meat consumption by pets, particularly dogs, which contributes to carbon emissions."

• Andrew Knight, Professor of Animal Welfare and Ethics

Report Scope:

Market Dynamics

Rising adoption of sustainable lifestyles by pet owners.

Sustainable living habits among pet owners are helping to fuel the North American Eco-Friendly Pet Products Market. As people try to reduce their waste, pick ethical products, and choose organic items, they also look for these qualities when purchasing products for their pets. More and more, pet owners are buying products that reflect their concern for nature and health. Such a trend indicates that well-being is now being recognized for humans and their companions as well.

Products created from natural, recycled or organic substances are more popular than ever, mainly with young people from millennials to Generation Z. The U.S. Environmental Protection Agency says that about 32% of Americans participate in recycling and composting, signaling that Americans generally care about the environment. As a result of this shift, pet care products that are eco-friendly are in high demand throughout North America.

Increasing preference for biodegradable and non-toxic pet materials.

A major reason for the growth in North America’s Eco-Friendly Pet Products Market is that more pet owners want items made of non-toxic and eco-friendly materials. As more people focus on the environment, buyers of pet products want safer items that have limited negative effects on nature. For example, you can buy biodegradable waste bags, non-toxic toys, and natural products for grooming.

Millennials and members of Gen Z are placing a strong emphasis on sustainability when making purchases. environ stays neutral when purchasing animal care items, and they prefer products that are made from natural, recycled, or organic ingredients, according to a NielsenIQ study. As people choose eco-friendly options for their pets, manufacturers are inventing new products to meet this need and increase sales in this industry sector.

Higher cost of eco-friendly products compared to conventional options.

A big challenge for the North American market for Eco-Friendly Pet Products is that eco-friendly products generally cost more than regular ones. Because organic food, biodegradable waste bags, and toys from recycled materials are of high quality, they are often more expensive than regular ones. Taking care of production makes the process more expensive, and becoming certified for sustainability or a lack of harmful substances is also costly. Some pet owners find that because pet foods are not all equally priced, it can be a barrier to getting the food they want for their pets.

People want to buy green products, but because eco-friendly ones are more costly, many still go for cheaper products. Because of this, the market’s presence is almost always weaker in low-income regions. As long as technology or big-scale manufacturing have not yet brought down costs, price is likely to slow down the spread of environmentally friendly pet supplies in North America.

Innovation in insect-based or plant-based sustainable pet foods.

There is an upcoming opportunity in the North American eco-friendly pet products market, which focuses on growing insect-based and plant-based sustainable pet foods. People are choosing these new foods because they help the environment, with less greenhouse gas emitted and fewer resources used than in traditional meat-based pet foods. Because they are nutrient-dense and easy on the environment, proteins from black soldier flies and crickets are many people’s preferred choice.

Many pet owners who want their animals to eat vegan or vegetarian diets choose plant-based pet foods containing legumes, grains, and vegetables. As both consumers and animals become more educated, people are requesting both eco-friendly and ethically produced animal products. By focusing on these new food sources, companies have a great chance to impress pet owners who want to go green throughout North America.

Growth in subscription-based models for green pet product delivery.

The market for eco-friendly pet products in North America is seeing an increase in subscription services for delivering environmentally friendly products. The curated pet items they offer are available at the customer’s doorstep every so often, as decided by the subscription. Using customer information, many services offer products that are proper for their pets. As a result, customers become loyal and often buy again from the same company, which is good for both parties.

Due to more e-commerce sales and pet humanization, demand for these services is growing since customers want safe, earth-friendly supplies for their pets. Firms such as BoxDog and Bearkind are tapping into this market by giving out boxes of environmentally friendly toys, treats, and grooming items each month. It helps meet the rising demand for convenience and supports sustainability, while following the wider trend of people choosing sustainable products for their pets.

Segment Analysis

Based on the product type, the North America Eco-Friendly Pet Products Market has been classified into Sustainable Pet Food, Biodegradable Pet Waste Management, Eco-Friendly Pet Toys, Organic & Natural Pet Grooming Products, Sustainable Pet Bedding & Accessories, and Other.  Sustainable Pet Food makes up the biggest and most important segment in the North American eco-friendly pet products market. Growing attention from pet owners about both their pets’ well-being and the environment has led to the success of this venture. More and more people are choosing pet food that contains only natural, quality, and ethically gathered ingredients.

Companies making plant-based, insect-based, or responsibly sourced meat are reporting impressive growth. Because brands are now showing where their ingredients are from, customers trust sustainable pet food more. Those with pets are happy to pay more for food that follows their own healthy and environmentally friendly values. At the same time, pet food created sustainably fits into the trend of humanizing pets, where families treat their pets as family members. With direct-to-consumer brands being major in this category, these products are now accessible in even more areas across the U.S. and Canada. The segment is still the top seller as pet health and environmental care are merging.

Based on the Material type, the North America Eco-Friendly Pet Products Market has been classified into Recycled Materials, Bamboo & Hemp-Based Products, Biodegradable & Compostable Materials, and Organic & Natural Fibers. The biggest material type in the North American eco-friendly pet products market is biodegradable & compostable materials. Because of its main properties, this kind of plastic has grown popular in areas where disposability and its effect on the environment matter most, such as pet waste bags, grooming wipes, and packing.

People are now more interested in using materials that break down easily and keep waste from filling up landfills, in keeping with today’s zero-waste fashion trends. Top companies now use cornstarch-based plastics, compostable polymers, and products made from plants. Their good balance between performance and sustainability makes them the perfect option for common daily items. People are asking for fewer single-use plastics, and tougher regulations encourage businesses to switch. Those caring for pets appreciate the environmental pledge made by certified compostables. 

Regional Analysis

Eco-friendly pet products are becoming more popular in the U.S., since many people now put more importance on being sustainable when shopping. American owners of pets are looking for products that share their beliefs in saving the environment and promoting animal welfare. The increased interest in the environment and the broad availability of eco-friendly products in cities create strong demand for green construction. Local brands are making new developments with organic ingredients, recycled items, and low-waste packaging.

More stores and internet retailers are giving pet products that help the environment better exposure, because shoppers are requesting them. Many people who have pets are searching for products that are safe and clean. As millennials and Gen Z go towards owning pets more, their attention to the environment is creating even more change in this area. Organic and biodegradable products are selling well in the U.S. because regulations and certifications are fostering consumer confidence.

The eco-friendly pet product market in Canada is growing because more pet owners are concerned about the environment. More and more people are looking for sustainable alternatives, for example, biodegradable waste bags, organic pet food, and toys created from recycled materials. An increasing trend to view pets as part of the family is responsible for this shift, as it causes more people to worry about what is good for their pets and the world around them.

Programs introduced by the Canadian government, such as the Environmental Choice and Canada Organic ecolabels, help this movement by urging people to buy and use environmentally better products. Online shopping options have made it easier for pet owners everywhere to find sustainable products for their pets. Many manufacturers in the area are now highlighting how they source goods, use fair labor, and cut back on the waste that comes from packaging.

Competitive Landscape

The North American eco-friendly pet products market is led by well-known companies as well as recent entrants, all focusing on being environmentally friendly and transparent in their work. Leading brands such as Earth Rated, West Paw, Only Natural Pet, Honest Paws, and The Honest Kitchen are helping the trend by making biodegradable, organic, and cruelty-free pet products available. They pay attention to being environmentally friendly and use recyclable products for packaging. Because many consumers buy direct-to-consumer brands like Jiminy’s and Open Farm online, these smaller companies have confronted big brands head-on.

Firms that offer vegan pet foods and natural grooming items enjoy a distinct advantage. Working with environmental teams and getting green certifications helps trusted pet brands like Natural Dog Company and P.L.A.Y. (Pet Lifestyle and You) grow customer trust and loyalty. Often, major businesses are buying up small sustainable companies to increase their range of products. More fence space in stores is now being given to green products. To stand out in this growing market, forcing innovation, respecting ethics, and showing authenticity remain crucial.

North America Eco-Friendly Pet Products Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2025, Coastal Pet introduced a new line of eco-friendly pet products ahead of Earth Day 2025. The product line includes toys made from recycled materials, bamboo grooming tools, and plant-based soy fiber restraints, aiming to provide sustainable options for pet owners.

Report Coverage:

By Product Type

• Sustainable Pet Food
• Biodegradable Pet Waste Management
• Eco-Friendly Pet Toys
• Organic & Natural Pet Grooming Products
• Sustainable Pet Bedding & Accessories
• Other

By Material Type

• Recycled Materials
• Bamboo & Hemp-Based Products
• Biodegradable & Compostable Materials
• Organic & Natural Fibers

By Pet Type

• Dogs
• Cats
• Birds
• Small Mammals
• Fish & Reptiles

By Distribution Channel

• Online Retailers
• Pet Specialty Stores
• Supermarkets & Hypermarkets
• Veterinary Clinics & Pharmacies

By Region

North America

• U.S.
• Canada

List of Companies:

• Earth Rated
• West Paw
• P.L.A.Y. (Pet Lifestyle and You)
• Beco Pets North America
• Only Natural Pet
• Honest Paws
• The Honest Kitchen
• Healthy Pet
• Natural Dog Company
• Open Farm
• Primal Pet Foods
• PetSage
• Jiminy’s
• Pawstruck
• Biokleen

Frequently Asked Questions (FAQs)

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