Published Date: May 2025 | Report ID: MI2785 | 218 Pages
The Europe Eco-Friendly Pet Products market accounted for USD 13.95 Billion in 2024 and USD 14.81 Billion in 2025 is expected to reach USD 26.92 Billion by 2035, growing at a CAGR of around 6.16% between 2025 and 2035. Innovations in packaging, private-label eco brands, and refillable stations are driving sustainable advancements. Europe’s Eco-Friendly Pet Products Market centers on products created with sustainability and low toxicity in mind. Pet owners can find biodegradable refuse bags, natural pet food, eco-friendly grooming, and toys made from recycled or sustainable materials in this market. More pet owners are becoming aware of the negative effects of standard pet products on the planet, which leads to greater demand. People try to buy things that help reduce plastic, contain no dangerous chemical additives, and benefit animals.
They are prompted by stricter product safety and environmental policies in Europe to search for new ways to make their products greener. The trend is part of a larger move by pet owners who want to make environmentally responsible choices when choosing products for their pets. More people are finding these products thanks to them being accessible at retailers and online stores. All things considered, pet owners’ changing habits and concern for the environment positively influence the sustainable approach of the Europe Eco-Friendly Pet Products Market.
“The shift toward eco-friendly pet products in Europe is driven by increasing consumer awareness of environmental impact and animal welfare. Innovations in biodegradable packaging and plant-based pet food not only reduce the carbon footprint but also meet the ethical expectations of modern pet owners. Retailers launching private-label sustainable brands further accelerate accessibility and adoption across diverse consumer segments.”
| Parameter | Details |
|---|---|
| Largest Market | Europe |
| Fastest Growing Market | Europe |
| Base Year | 2024 |
| Market Size in 2024 | USD 13.95 Billion |
| CAGR (2025-2035) | 6.16 % |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 26.92 Billion |
| Countries Covered | Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Belgium, Sweden, Poland, Portugal, Greece, Czech Republic, Hungary, Finland, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 Companies |
| Segments Covered | Product Type, Material Type, Pet Type, Distribution Channel, and Country |
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The increasing interest among pet owners in living in an eco-friendly way is driving growth in the European Eco-Friendly Pet Products Market. Buyers in Europe are making decisions for their pets, reflecting their concerns about the environment. We can embrace this change by picking biodegradable rubbish bags, pet shampoo made from organic materials, and ethical pet food.
This behavior points to a wider change in society toward choosing what they consume more wisely. Now, more than ever, pet owners are considering how environmentally friendly a product is before buying it. The European Commission’s 2023 report shows that around 70% of people in the EU think about the effect products have on the environment when purchasing both human and pet products. People becoming more aware of the environment is increasing requests for eco-friendly products, which is inspiring brands to make their designs sustainable. More people living this vegan lifestyle help the eco-friendly pet products sector grow in the region.
More people buying vegan and plant-based options for pets is boosting the European Eco-Friendly Pet Products Market. As pet owners become vegetarians and vegans themselves, they start to want the same ethically and environmentally mindful options for their pets. People believe these alternatives are more eco-friendly because they produce lower greenhouse gases, depend on smaller amounts of land, and require fewer resources than meat produced from animals.
Several companies now make vet-approved, nutritious vegan food for pets that eco-friendly shoppers can buy. It is also happening because of worries about animal welfare and the overfishing related to traditional pet food ingredients. The European Vegetarian Union reports that in 2023, nearly 11% of Europeans either identify as vegetarian or vegan, so this is reflected in the choices they make for their pets.
A major obstacle in the Europe Eco-Friendly Pet Products Market is that these green products generally cost more than regular pet options. When a company acts sustainably, finds supplies ethically, and uses environmentally safe methods, it often costs more to produce, leading to higher retail market costs. A lot of pet owners who have several animals or are concerned about expenses may struggle to buy environmentally friendly products.
Due to the price gap between standard and organic pet products, fewer people in regions without great financial resources tend to use eco-friendly pet items. Even though eco-friendly consumers may pay extra, not everyone can afford electric vehicles yet. Additionally, if a brand sets prices too high without showing the extra benefits, buyers may not trust the business as much. Brands can solve this problem by choosing low-cost ways to make their products or giving consumers a better price so they reach a wider market.
New biodegradable and compostable products in packaging and pet accessories offer promising prospects for the European Eco-Friendly Pet Products Market. Tighter environmental rules in Europe mean brands that use sustainable packaging can stay ahead in the market. Many consumers now choose goods with little effect on the environment, so biodegradable or compostable packaging is a right fit for their needs.
Just as with eco-friendly food, collars, toys, and feeding bowls made from compostable materials interest people who care about the environment. It also helps meet the EU’s goals for a circular economy, which asks manufacturers to redesign things for recycling or reuse after use. Those that advance in this sector not only meet what consumers are looking for but also become known as sustainability champions, keeping their customers loyal and helping the business grow.
Supermarket and pet chain launches of eco-friendly private brands are greatly benefiting the European Eco-Friendly Pet Products Market. As more people care about sustainability, leading retailers are launching special green products to cover the increasing demand. Many private brands are lower in price than the well-known eco-friendly options, helping more people make environmentally conscious pet care a reality.
Being part of distribution networks and having loyal customers lets supermarkets and pet chains quickly spread themselves into the market. With eco-labels, packaging that’s recyclable, and natural ingredients, these brands offer something for those who care about the environment without raising prices or lowering the quality. Thanks to this way, retailers can be noticed and trusted by customers in a difficult market. As more stores sell eco-friendly products, more people will likely be made aware of them, helping the pet market grow.
Based on the product type, the Europe Eco-Friendly Pet Products Market has been classified into Sustainable Pet Food, Biodegradable Pet Waste Management, Eco-Friendly Pet Toys, Organic & Natural Pet Grooming Products, Sustainable Pet Bedding & Accessories, and Other Sustainable Pet Food commands the most significant share of the European eco-friendly pet products market. People in Europe take great care in deciding what to feed their pets and want pet food that is both suitable for their pets and environmentally friendly.
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Organic products, plant-based recipes, and ethically sourced meats are included here. More people are choosing sustainable pet food because they worry about atmospheric carbon, deforestation from standard ingredients, and animal welfare. When a brand has transparent labels, certifications, and recyclable packaging, people are much more likely to trust it. Moreover, taking care of pets naturally supports wellness goals, along with making food production more environmentally friendly. Because this segment is available through both online and retail outlets, it maintains its leadership.
Based on the Material type, the Europe Eco-Friendly Pet Products Market has been classified into Recycled Materials, Bamboo & Hemp-Based Products, Biodegradable & Compostable Materials, and Organic & Natural Fibers. Within the European eco-friendly pet products market, Biodegradable & Compostable Materials is the leading segment. Because European customers care so much about waste, products made from biodegradable or compostable substances are a great choice for them.
Airplane PET makes waste bags, wipes for grooming and packaging, especially popular because they are environmentally friendly once used. Thanks to tough EU rules on plastic and waste, businesses and consumers feel encouraged to look for eco-friendly options. Because of strict waste disposal rules in cities, biodegradable products are especially preferred. Pet owners link using compostable products to ensuring their pets are exposed only to safe, non-toxic materials. Its strong commitment to sustainability and the support of laws make biodegradable and compostable materials the material type of choice.
With their strong focus on the environment, the European Eco-Friendly Pet Products Market is leading in Germany. Many Germans notice that using natural, biodegradable, and ethically sourced pet products is good for the environment. The existence of many eco-certifications and strict quality requirements inspires manufacturers to pay more attention to eco-friendly projects. Several online shops and stores now specialize in eco-friendly pet products, making their choices open to many people. Faster growth in the German pet industry is being fueled by people’s appreciation of responsible shopping and respect for quality items.
The European Eco-Friendly Pet Products Market in France is growing because more French pet owners prefer products that are safe for their pets and the earth. Pet owners in France can find organic pet food, ask for biodegradable accessories, and go eco-friendly when grooming, thanks to the mixture of physical and online stores. Increasingly, French consumers want to buy products that are open about where they are made and where their ingredients are sourced. More people are buying eco-friendly pet care because of information from campaigns and government actions. French consumers usually look for sustainable, luxury items that suit their way of life.
There is an increasing European Eco-Friendly Pet Products Market in the UK, thanks to more environmentally aware pet owners. Most British consumers choose cruelty-free products, ones with natural components, and items that come in recyclable containers. Specialty stores, organic products, and online sites for sustainability may be found in the UK. With more people aware of climate change and plastic pollution, more people are now buying biodegradable waste bags, eco-friendly toys, and organic pet food products. Policies from the government and new environmental initiatives also point manufacturers and retailers in the direction of greener choices.
Italy’s environmentally friendly pet products market is expanding as a result of growing awareness of environmental issues among its people who own pets. Pet owners in cities are starting to prefer sustainable products as the demand for them grows, although there is still much to develop in pet care compared to northern European countries. Consumers in Italy are becoming more interested in feeding their pets organic food, using natural products on them, and choosing recycled or biodegradable accessories. People who care about the environment and fine craftsmanship may find small brands that nicely blend these concepts.
Well-known pet care companies mingle with new eco-friendly entrants in the European Eco-Friendly Pet Products Market. Firms take competing seriously by adding natural, biodegradable, and ethically made items accessible to customers who care about the environment. Businesses that improve their product designs, packaging, and where they source their supplies gain more of the market. Certifications and clear information about their supply chains help many players create trust and a competitive advantage. Getting products to e-commerce, eco-specialty stores, and major retail brands is a main challenge for companies trying to connect with customers.
Cooperating with groups focused on environmental protection can increase a brand’s image. Different brands choose their pricing, and higher prices are given to premium goods that highlight their quality and sustainability. Moreover, businesses run marketing efforts that stress green practices and care for animals to retain loyal customers. All in all, healthy competition leads to better products and spreads green measures through the industry.
Europe Eco-Friendly Pet Products Market, Company Shares Analysis, 2024
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By Product Type
By Material Type
By Pet Type
By Distribution Channel
By Region
Europe
List of Companies:
The Europe Eco-Friendly Pet Products market accounted for USD 13.95 Billion in 2024 and USD 14.81 Billion in 2025 is expected to reach USD 26.92 Billion by 2035, growing at a CAGR of around 6.16% between 2025 and 2035.
Key growth opportunities in the Europe Eco-Friendly Pet Products market include Innovation in biodegradable packaging and compostable pet accessories, launch of private-label eco-friendly brands by supermarkets and pet chains, and development of refillable product stations for pet shampoos or treats
Organic & Natural Pet Grooming Products lead due to increasing pet health awareness and concerns over synthetic chemicals. Consumers are opting for natural alternatives to ensure pet safety and well-being.
Germany will make a notable contribution to the European Eco-Friendly Pet Products Market due to high eco-consciousness and strong demand for sustainable pet products.
Leading players in the Europe Eco-Friendly Pet Products Market include Lily’s Kitchen, Edgard & Cooper, Beco Pets, Pawness, Nina Woof, and Awoo Pets.
The Middle East & Africa Eco-Friendly Pet Products market accounted for USD 5.24 Billion in 2024 and USD 5.55 Billion in 2025 is expected to reach USD 9.81 Billion by 2035, growing at a CAGR of around 5.87% between 2025 and 2035.
The Latin America Eco-Friendly Pet Products market accounted for USD 7.90 Billion in 2024 and USD 8.37 Billion in 2025 is expected to reach USD 14.97 Billion by 2035, growing at a CAGR of around 5.98% between 2025 and 2035.
The Asia Pacific Eco-Friendly Pet Products market accounted for USD 10.91 Billion in 2024 and USD 11.57 Billion in 2025 is expected to reach USD 20.75 Billion by 2035, growing at a CAGR of around 6.02% between 2025 and 2035.
The North America Eco-Friendly Pet Products market accounted for USD 14.81 Billion in 2024 and USD 15.74 Billion in 2025 is expected to reach USD 28.94 Billion by 2035, growing at a CAGR of around 6.28% between 2025 and 2035.
The Eco-Friendly Pet Products market accounted for USD 43.65 Billion in 2024 and is expected to reach USD 85.9 Billion by 2035, growing at a CAGR of around 6.35% between 2025 and 2035.
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