Published Date: May 2025 | Report ID: MI2745 | 218 Pages
The Asia Pacific Pet Blanket market accounted for USD 140.3 Million in 2024 and USD 149.45 Million in 2025 is expected to reach USD 281.06 Million by 2035, growing at a CAGR of around 6.52% between 2025 and 2035. Increasing pet ownership and the humanization of pets are contributing to rapid growth in the Asia Pacific Pet Blanket Market. Because animals are treated as part of the family, there is continuing interest in products that make pets feel better and safer. Because they give comfort and safety, as well as therapeutic effects, pet blankets are now commonly used by pet owners. The market offers different types of blankets, for example, those that heat themselves, keep water out, or are suitable for allergy sufferers.
Nowadays, more companies are making outdoor blankets from recycled and environmentally friendly materials. Now, pet owners can adjust aspects such as the size for special breeds and carefully add their design, which is becoming more popular. Because of e-commerce development, pet owners now have easy access to many different kinds of pet blankets. Although the market promises strong growth, high costs and different pet care habits in different areas might affect how much of the market is covered. In general, demand for pet blankets in the Asia Pacific region is expected to grow thanks to changing tastes in pet care and a higher awareness of pet needs.
"Customization and sustainability are key trends in the Asia Pacific Pet Blanket Market. Consumers today prefer blankets made from sustainable fabrics like bamboo and recycled materials. Additionally, features like self-heating and odor-resistance are increasingly popular, aligning with consumer preferences for both comfort and health for their pets."
"The Asia Pacific region is witnessing a significant surge in pet ownership, driven largely by urbanization and changing lifestyles. This has led to a growing demand for premium pet accessories, including pet blankets that offer comfort and style. Innovations such as eco-friendly materials and tech-enabled blankets are shaping the market dynamics, while rising disposable incomes are enabling consumers to spend more on their pets' well-being."
| Parameter | Details |
|---|---|
| Largest Market | Asia Pacific |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2024 |
| Market Size in 2024 | USD 140.3 Million |
| CAGR (2025-2035) | 6.52% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 281.06 Million |
| Countries Covered | China, Japan, India, Australia, South Korea, Singapore, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
| Segments Covered | Pet Type, Material, Usage, Distribution channel, By End-user, and Country |
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A reason the Asia Pacific Pet Blanket Market is growing is that more urban Asian households are treating their pets like people. Now, many city dwellers treat their pets as family, not just animals, so spending on items for them, such as blankets, is on the rise. More millennials and young people are finding this to be important, paying greater attention to their pets’ wellness.
People caring for pets now desire goods that deliver comfort and a feeling of security, and are attractive, much like what they look for in their human family members. Because of an increase in both nuclear families and people living alone in cities, pets are needed for companionship and emotional comfort. Because people are more focused on their pet’s health and happiness, premium and specially designed pet blankets, such as orthopedic and calming types, are gaining attention. In addition, city living tends to favor choosing blankets that are easy to wash, handy to carry, and durable for pets staying inside or on travels with their owners. The new way people see pets is growing the demand for high-quality pet blankets across the Asia Pacific region.
Increasing income per household in the region is one of the most important reasons sales of premium pet accessories, like pet blankets, have increased. When households have stronger economies, pet owners are tempted to buy premium products that help their pets' comfort and well-being. People in cities with higher incomes spend more on things they enjoy or want. More owners are getting pet blankets made from fleece, wool, or memory foam for their companions because they last, keep pets cozy, and offer health benefits.
The rise in interest comes from wanting to improve pets’ health, so more owners buy blankets that offer orthopaedic benefits and are produced from eco-friendly or hypoallergenic materials. Lifestyle and social media trends are making more pet owners decide on trendy and unique blankets that highlight their tastes and interests. The rise of incomes in China, India, Japan, and Australia is expected to lead to a boost in demand for pet accessories, helping the Asia Pacific Pet Blanket Market achieve strong growth.
The cost of premium or customized pet blankets is a major barrier to the Asia Pacific Pet Blanket Market. In emerging nations like India and parts of Southeast Asia, most pet owners save their money for meals and basics rather than buying luxury products for their pets. Because custom blankets can include options like personalized names, help for orthopaedics issues, or biodegradable materials, they are often much more expensive, so only affluent pet owners can afford them.
High costs prevent the market from becoming available to customers in certain poorer areas and rural communities. Moreover, consumers have cheaper options from nearby unorganized manufacturers, which makes growing their customer base tough for premium brands. So, because these blankets are not affordable, the market for them grows more slowly across parts of the Asia Pacific.
Creating pet blankets from bamboo or waste products gives the Asia Pacific Pet Blanket Market a notable chance to grow. More and more people, especially younger people and city dwellers, want their pets to have products that are sustainably and ethically produced. Thanks to its antibacterial quality and softness, bamboo fabric is a durable and environmentally friendly alternative. Also, sleeping blankets made from recycled materials attract pet owners who care about protecting the environment.
The rise of vegan food fits in with the region’s effort to promote sustainability and green living, which is supported by laws and public information efforts. Those brands that use eco-friendly substances can separate themselves from the competition, attract new customers, and raise their prices. Furthermore, providing eco-conscious pet blankets adds value to a brand and attracts partnerships with retailers and care groups that care about the planet.
Innovations in pet blankets, such as self-heating ones and ones that resist Odors, are supporting the growth of the Asia Pacific Pet Blanket Market. These advanced tools aim to improve both comfort and cleanliness for animals owned by people living in areas where the weather and population are both changing. They give off heat using their power, so they are excellent for areas that get very cold or for pets troubled by arthritis.
These materials are made to neutralize pet Odor, so your blankets stay fresh and you no longer feel the need to wash them as often. Premium customers appreciate such innovations because they want to provide their pets with improved comfort and care. Adding technology to pet blankets helps a brand attract attention and distinguish itself in a crowded industry. This is further boosted by people being more aware, having higher earnings, and seeing pets as part of their family, causing companies in the Asia Pacific region to make smarter and more useful accessories for pets.
Based on the Pet type, the Asia Pacific Pet Blanket Market has been classified into Dogs, Cats, Small Animals, and Others. The most significant and largest pet type group in the Asia Pacific Pet Blanket Market is dogs. High dog ownership in countries such as China, India, Australia, and Japan is mainly responsible for this. Because dogs are often referred to as family, pet owners usually go out of their way to look after them. More pet blankets are being bought for dogs because they come in all sizes, are designed for certain breeds, and help dogs stay warm in chilly weather and changing seasons.
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There are a lot of dog blankets on the market in types such as orthopedic, waterproof, heated, and those made for traveling. Since dog blankets are larger and get worn out more often, manufacturers make sure the designs and fabrics meet special canine needs. Multiple trips outside mean dogs bring in more dirt and need blankets that are easy to wash and durable. In the pet industry, e-commerce usually arranges products by dog breed and size because it is the main concern for many pet owners.
Based on the Material, the Asia Pacific Pet Blanket Market has been classified into Fleece, Cotton, Polyester, Wool, and Others. Among various materials in the Asia Pacific Pet Blanket Market, fleece stands out as the top choice and reigns as the main segment. Because it’s reasonably priced, feels nice against the skin, and provides great insulation, pet owners in the region often choose it for their pets. Because fleece blankets are light, simple to care for, and dry in no time, they match the needs of pet owners who want a convenient and clean pet bed.
Because the material is hypoallergenic, it is a good choice for both young and older pets. The reason manufacturers like fleece are that it is easy to design with many patterns, colors, and options. Thanks to being cost-effective, fleece is commonly used for mass production and distribution in Asia. In addition, because people prefer clothes that are easy to clean and travel with, fleece is becoming even more popular. Being simple, easy to use, and not demanding upkeep, natural bamboo fabric leads the top choices for pet blankets in Indonesia.
More young people living in cities are adopting pets, which is driving fast growth in the pet blanket industry in China. Because pets have become family members, more people want premium and multi-use pet blankets. JD and Tmall, as well as other e-commerce platforms, have made it simpler for people to find new and customized items. Eco-friendly blankets that are made nearby are becoming more popular.
In Japan, the pet blanket industry is maturing because of a well-established pet care culture. Because people have more money and care deeply about their pets, there is an increasing demand for better, hypoallergenic, and temperature-insulated blanket options. Most elderly pet owners prefer the kind of beds with therapeutic and orthopedic benefits. The focus in the market is on functioning well, lasting, and having a good appearance.
The Indian pet blanket market is entering its growth stage, mainly due to more people owning pets in cities and focusing on pet well-being. Most people buy blankets that are both good value for money and last a long time, but a niche interest in fancy and custom blankets is developing. Expansion of the market is being driven in large part by online retail and domestic brands. Cold northern winters and other seasonal changes lead to increased demand now and then.
Australians are increasing their demand for premium items for their pets, especially luxury blankets. When shopping, consumers prefer products that can be easily cleaned, put in the machine, and are good for the environment. People who care about the environment guide the market, and local product makers choose materials ethically. Beliefs about pet health affect whether owners use orthopedic and calming blankets for their pets.
There are many products in the Asia Pacific Pet Blanket Market because both well-known domestic companies and Asian brands compete to win customers. Many companies in China, such as Suzhou Uniwell and Hangzhou Shengqi, play a major role in producing textiles for both the local and international markets. The combination of lower-cost production and customization makes it possible for these brands to satisfy a variety of needs among consumers. In Japan and Australia, fewer companies are active, but those that do focus on making Unicharm and Pet Circle products that stress newer technologies, safety, and stylish designs.
New Indian and Southeast Asian businesses are joining the market with cheaper and sturdier options that many people find through online shopping. Because of e-commerce and pet platforms, competition has increased, which gives smaller brands a bigger opportunity to reach many buyers. Sustainability has turned into an important advantage for companies, and many now use eco-friendly products and ethically source their goods. In addition, loyal customers, helpful service, and the availability of customized products make the business different. Urban pet owners who want their pets to be comfortable, attractive, and healthy will find more and more products and branding efforts aimed at them in the dynamic market.
Asia Pacific Pet Blanket Market, Company Shares Analysis, 2024
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By Pet Type
By Material
By Usage
By Distribution channel
By End-user
By Region
Asia Pacific
List of Companies:
The Asia Pacific Pet Blanket market accounted for USD 140.3 Million in 2024 and USD 149.45 Million in 2025 is expected to reach USD 281.06 Million by 2035, growing at a CAGR of around 6.52% between 2025 and 2035.
Key growth opportunities in the Asia Pacific Pet Blanket market include Development of eco-friendly blankets using bamboo or recycled materials, technological innovations like self-heating or odor-resistant blankets, customization trends – breed-specific sizes, names, and embroidery.
Pet type is currently leading in the Asia Pacific Pet Blanket Market, with to dog category leading in terms of pet type.
China will make a notable contribution to the Asia Pacific Pet Blanket Market due to its large pet population and growing urban pet care awareness.
Leading players in the Asia Pacific Pet Blanket Market include Suzhou Uniwell, Unicharm, Pet Circle, and Hangzhou Shengqi among others.
The Middle East & Africa Pet Blanket market accounted for USD 75.9 Million in 2024 and USD 80.70 Million in 2025 is expected to reach USD 148.94 Million by 2035, growing at a CAGR of around 6.32% between 2025 and 2035.
The Latin America Pet Blanket market accounted for USD 105.2 Million in 2024 and USD 111.96 Million in 2025 is expected to reach USD 208.80 Million by 2035, growing at a CAGR of around 6.43% between 2025 and 2035.
The North America Pet Blanket market accounted for USD 203.84 Million in 2024 and USD 217.66 Million in 2025 is expected to reach USD 419.45 Million by 2035, growing at a CAGR of around 6.78% between 2025 and 2035
The Europe Pet Blanket market accounted for USD 175.26 Million in 2024 and USD 186.83 Million in 2025 is expected to reach USD 354.01 Million by 2035, growing at a CAGR of around 6.6% between 2025 and 2035.
Pet Blanket Market industry expanded to a market size of USD 584.2 Million in 2024 and is forecast to climb to USD 1,210.8 Million by 2035, fueled by a CAGR of approximately 6.850% throughout 2024-2035.
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