Published Date: May 2025 | Report ID: MI2748 | 217 Pages
The Europe Pet Blanket market accounted for USD 175.26 Million in 2024 and USD 186.83 Million in 2025 is expected to reach USD 354.01 Million by 2035, growing at a CAGR of around 6.6% between 2025 and 2035. Smart, personalized, and biodegradable pet blankets are driving the European market by appealing to tech-savvy owners, enhancing emotional connection, and supporting environmental sustainability. The European pet blanket market involves businesses that make and sell pet blankets for cats, dogs, and all kinds of small animals. To keep them warm, comfy, and secure, pets in colder areas are often put in pet blankets. In Europe, the pet industry is seeing growth thanks to the humanization of pets, as people treat their pets like family and provide them with the best possible care. The market is growing in Germany, France, and the U.K. due to more people having money to spend and more people owning pets.
These blankets can be made with fleece, wool, or polyester, and they are regularly advertised as waterproof, heated, or orthopedic. Access to these goods has improved thanks to the role of e-commerce platforms. Due to people’s growing concern for the environment throughout Europe, the demand for eco-friendly pet blankets is on the rise. When winter arrives, people tend to spend their money differently. As people become more aware of pet health, these blankets can protect pets from joint pains and illnesses caused by the cold.
"Sustainability is no longer an option but a necessity in the pet accessories market. European consumers expect transparency and ethical sourcing, pushing manufacturers to adopt certifications like Oeko-Tex® and Woolmark®. The pet blanket segment benefits from this shift, blending functionality with environmental responsibility."
"Innovations such as multi-layered blankets with waterproofing and easy-care features are redefining comfort for pets. These designs not only enhance usability but also extend product lifecycle, addressing the growing demand for durable pet accessories."
| Parameter | Details |
|---|---|
| Largest Market | Europe |
| Fastest Growing Market | Europe |
| Base Year | 2024 |
| Market Size in 2024 | USD 175.26 Million |
| CAGR (2025-2035) | 6.6% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 354.01 Million |
| Countries Covered | Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Belgium, Sweden, Poland, Portugal, Greece, Czech Republic, Hungary, Finland, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Pet Type, Material, Usage, Distribution channel, End-user, and Country |
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The main reason the European pet blanket market is growing is that pets are now considered more like family members by many people. Because of these emotions, more people are buying premium and higher-quality blankets for their pets. Today, more pet owners are interested in getting soft, warm, and visually attractive blankets for their pets. As people and pets are treated more like family, urban households and millennial pet owners are choosing more orthopedic, heated, and designer blankets.
European consumers are also changing the way they spend money. FEDIAF estimates that over 340 million pets lived in Europe last year, while pet ownership was steadily increasing in Germany, France, and Italy. According to the report, many pet owners place more importance on how happy and healthy their pets are. As a result, there’s a growing popularity of products like pet blankets that help to comfort aging or little pets with warmth, fewer fears, and care for their joints. Creating pet products that provide comfort, like human products, is still motivating progress and sales in this industry.
One main reason for growth in the European pet blanket market is that aging pets require orthopedic care, so more owners turn to functional and supportive blankets. With aging, our pets might suffer from painful joints, arthritis, and find it harder to move, which can be made more comfortable for them with special products. The extra padding of orthopedic blankets and the use of memory foam help pets feel comfortable and warm, which can reduce stiffness and any inflammation. This aspect makes pet brands more attractive to people caring for senior pets, much more likely to choose products that boost their pets’ health.
RVC reports that just under 20% of older dogs suffer from the arthritis-like illness known as osteoarthritis. The number shown here implies that the need for orthopedic care and special products for pets is rising. As more European pet owners realize these types of conditions, demand for therapeutic pet blankets increases because they provide warmth and comfort during the winter months. The focus on animal health supports the sales of well-designed pet blankets created for aging pets.
Highly expensive premium blankets pose a challenge for those who cannot afford them. Since orthopedic blankets, heated animal bedding and similar items are made differently and are usually more costly to produce, they tend to be priced higher than other bedding products. This price stops many pet owners from obtaining these products because they believe paying more is not worth it.
In some regions of Eastern and Southern Europe, people often choose affordable and simple blankets or decide not to spend on pet blankets because their income levels are low. High-end pet comfort products are not growing rapidly due to cost awareness. Top producers of blankets are also pressured by generics in the market which makes it difficult to deliver both high quality and low pricing. As a consequence, expanding the use of premium products while offering similar prices becomes a challenge for the market.
Tech-savvy and progressive pet owners may be interested in smart blankets that use temperature control, giving the European pet blanket market a promising opportunity. They come with technical features such as heating elements that users can control, as well as sensors and links to regulate the blanket temperature based on the pet’s condition or the surroundings. This product ensures comfort and well-being for pets suffering from cold sensitivity or arthritis.
More pets in Europe are enjoying smart devices as a result of pet owners becoming more willing to use technology in caring for their pets. These types of blankets are very convenient, feel very comfortable, and can be customized according to someone’s needs, which could make them popular in the market. Furthermore, these products reflect the trend of choosing better and healthier items for pets. As people look for advanced products for their pets, smart blankets are gaining popularity and may contribute to the market’s overall growth.
The increase in custom-made pet blankets presents a significant opportunity in the European pet blanket market since they make customers feel valued and more loyal. Besides serving as a blanket, a pet-themed one that carries the owner’s pet’s details becomes a keepsake that holds special meaning. Because so many people look at pets as family, this form of customization attracts them to see their pets’ needs met.
When products are knowledgeable about a person, consumers are more likely to turn to that brand again, considering that its items are unique and special. Both e-commerce sites and advanced printers have made it possible to customize products more easily and at a lower cost. Because of this change, brands can now stand out and develop closer ties with their customers.
Based on the Pet Type, the European Pet Blanket Market has been classified into Dogs, Cats, Small Animals, and Others. Dogs hold the largest and most dominant share in the European Pet Blanket Market. This is mainly because many European countries like Germany, France, and the U.K. have a lot of pets, and pet owners often spend money on comfortable and supportive pet blankets.
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Since dogs are usually bigger and active outside, they require blankets that can stand up to wear and can be washed easily. By treating dogs like part of the family, many people want to spend more on modern and attractive accessories. Dog blankets are important in the region primarily because winters there can be very cold.
Based on the Material, the Europe Pet Blanket Market has been classified into Fleece, Cotton, Polyester, Wool, and Others. The majority of blankets in the European pet blanket market are made from fleece. It is favored by pet owners because it is soft, feels warm, is gentle on pets, and it is inexpensive. Many pet owners prefer fleece because it is not easily torn and can be conveniently cleaned in the washing machine.
The insulation capability of the material helps to keep the home warm during the cold seasons in Europe. Fleece blankets come in many different colors and patterns to match the taste of picky customers. Many pet owners are drawn to it because it doesn’t cause allergies.
Germans care for a large number of pets and are willing to spend more on them. Germany is in a leading position in the European pet blanket market. The popularity of considering pets as part of the family leads more people to buy expensive and orthopedic pet blankets. More and more people in Germany who care about the environment are favoring eco-friendly and organic products. It is primarily through e-commerce and small pet shops that pet food gets distributed.
Increased pet adoptions and an awareness of how important it is for animals to feel comfortable are influencing the pet blanket market in France. Many French pet owners choose designer-themed and functional blankets, usually made of fleece. Those living in urban homes often choose smaller and machine-washable designer items. More people are shopping online since it is easier.
In the U.K., there are many pet owners, pushing the market for pet products higher. In colder and wetter months, people buy waterproof and heated blankets for their pets. Properties advertised for pets are enjoying good sales. Customers from the UK are choosing goods that are long-lasting and effortless to clean, and are shopping online more frequently.
The pet blanket market in Italy is gaining popularity among city residents and seniors. Italian buyers are looking for blankets that fit into their spaces and dog or cat beds at the same time. Because of changing weather, sales tend to be higher when it gets colder. Many local brands sell comfortable and richly made clothing.
There are both well-known and new brands in the European pet blanket market, all providing different products for pets and their owners to enjoy. These leading firms rule the market with huge networks for selling goods and a wide range of products. A lot of players are innovating in materials, providing blankets that are shielded from rain, catering to people with joint pain, offering heating, or are created from materials friendly to the environment. The factors that differentiate a brand are quality, how durable products are, their design, and how they function.
Since e-commerce platforms give smaller companies access at a reduced cost, more people can now discover them. Improving customization and providing premium items are important ways to draw in pet owners with high incomes. Pet industry firms also launch special offers and partner with pet influencers to get more attention. New approaches to packaging and better ways to produce products contribute to a brand’s competitiveness. With more customers gaining access to the market, many players are focusing on nearby sources and fast delivery to please their customers
Europe Pet Blanket Market, Company Shares Analysis, 2024
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By Pet Type
By Material
By Usage
By Distribution channel
By End-user
By Region
Europe
List of Companies:
The Europe Pet Blanket market accounted for USD 175.26 Million in 2024 and USD 186.83 Million in 2025 is expected to reach USD 354.01 Million by 2035, growing at a CAGR of around 6.6% between 2025 and 2035.
Key growth opportunities in the Europe Pet Blanket market include Smart blankets with temperature control can attract tech-savvy pet owners, personalized pet blankets offer emotional value and customer engagement, biodegradable materials align with rising environmental sustainability trends.
Dog-specific blankets lead the market, driven by high dog ownership rates and increased spending on pet comfort products.
Germany will make a notable contribution to the Europe pet blanket market due to high pet ownership, strong spending power, and growing demand for premium pet products.
Leading players in the Europe pet blanket market include Trixie, Ferplast, Karlie, Rosewood, Scruffs, Croci, Hunter, Beeztees, and Ancol.
The Middle East & Africa Pet Blanket market accounted for USD 75.9 Million in 2024 and USD 80.70 Million in 2025 is expected to reach USD 148.94 Million by 2035, growing at a CAGR of around 6.32% between 2025 and 2035.
The Latin America Pet Blanket market accounted for USD 105.2 Million in 2024 and USD 111.96 Million in 2025 is expected to reach USD 208.80 Million by 2035, growing at a CAGR of around 6.43% between 2025 and 2035.
The North America Pet Blanket market accounted for USD 203.84 Million in 2024 and USD 217.66 Million in 2025 is expected to reach USD 419.45 Million by 2035, growing at a CAGR of around 6.78% between 2025 and 2035
The Asia Pacific Pet Blanket market accounted for USD 140.3 Million in 2024 and USD 149.45 Million in 2025 is expected to reach USD 281.06 Million by 2035, growing at a CAGR of around 6.52% between 2025 and 2035.
Pet Blanket Market industry expanded to a market size of USD 584.2 Million in 2024 and is forecast to climb to USD 1,210.8 Million by 2035, fueled by a CAGR of approximately 6.850% throughout 2024-2035.
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