Published Date: May 2025 | Report ID: MI2764 | 217 Pages
The North America Pet Blanket market accounted for USD 203.84 Million in 2024 and USD 217.66 Million in 2025 is expected to reach USD 419.45 Million by 2035, growing at a CAGR of around 6.78% between 2025 and 2035. Rising emotional bonds, new pet adopters, and demand for portable, washable blankets drive growth in the North American pet blanket Market. The increasing number of pets and seeing pets as family members are key factors in growing the North American pet blanket Market. An increased awareness among pet owners is driving up the demand for soft, cozy, and lasting blankets for pets. Seat covers give comfort and act as barriers that maintain the condition of your furniture and car seats. Most blankets these days are made with waterproof linings, easy-to-grab materials, and offer extra orthopedic support.
Many buyers are showing a preference for eco-friendly materials and fabrics that are environmentally safe. It provides many types of pet carriers according to the pet’s size, material needed, and how you plan to use the airline, from portable choices to those made for cats and dogs to stay at home. Most companies still focus on dogs and cats, working to improve the way their products are designed. Thanks to e-commerce, people have more options and find it easier to buy these products. It is in North America where pet care is leading, thanks in large part to a special culture of pet owners. Innovations are happening in the market, focusing on both helping pets and the environment.
"As pet owners increasingly treat their pets like family members, demand for premium comfort products such as specialized pet blankets is rising sharply. These blankets provide not only warmth but also a sense of security and emotional comfort, which is essential for pet well-being, especially for newly adopted animals or senior pets with orthopedic needs."
| Parameter | Details |
|---|---|
| Largest Market | North America |
| Fastest Growing Market | North America |
| Base Year | 2024 |
| Market Size in 2024 | USD 203.84 Million |
| CAGR (2025-2035) | 6.78 % |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 419.45 Million |
| Countries Covered | U.S. and Canada |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies |
| Segments Covered | Pet Type, Material, Usage, Distribution channel, By End-user, and Country |
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The bond that pet owners are developing with their pets is driving the North America Pet Blanket Market. Nowadays, pets are often treated like family members, which means their parents are buying more stylish and soft blankets for them. Blankets give cats the comfort they need and also act as a token for owners to convey their love.
As a result of humanizing pets, many people invest in better and prettier accessories to improve the animals’ living situation. According to APPA, about 70% of American households have pets, and the amount people spend on pet care products keeps increasing each year. Because of this, people look for products that blend style with comfort, which keeps the market for these products expanding in North America.
One major reason for the growth of the North America Pet Blanket Market is the growing number of people adopting pets for the first time. Often, families and single people who bring home a rescue animal look for blankets to help the pet feel more at home. They make the new home feel safer and more familiar as someone moves from a shelter or foster home.
A study by Hotpoint UK found that it takes the average rescue dog eight weeks to feel comfortable in a new home, which prompts many skilled trainers to offer help resources for new adopters. More people are choosing to adopt pets, so demand for pet blankets and similar products is growing to help the new pets feel at home.
The presence of many cheap and quickly worn-out pet blankets slows the growth of the pet blanket market in North America. Many people discover that items they buy become rough, rip quickly, and change shape after little usage and cleaning. When something breaks quickly, it disappoints customers and dulls their interest in continuing with the brand.
Because pet blankets need to be changed so often, they may cause some people with limited funds to avoid them. Making products cheap without compromising their quality is a tough task for manufacturers. Therefore, unsuitable products on the market cause buyers to doubt quality and stop the market from expanding. To address this challenge, brands should place more attention on material selection and manufacturing so the blankets last longer.
There is a strong opportunity in the North America Pet Blanket Market to develop products that offer features like being waterproof, offering orthopedic support, and the option to use them on either side. They are innovative because they address what consumers want and need: more comfort, greater durability, and added functionality, all at once.
They guard against accidents by covering furniture and floors and supporting ageing and wounded pets, helping them live more comfortably. Because they are reversible, these designs keep your pet comfortable and are easy to maintain. Careful pet owners are drawn to valuable products that provide both benefits and style. As a result, manufacturers can make their products stand out, reach more customers, and demand a higher price. Because people are asking for more durable, convenient, and healthy products for their pets, such innovations lead to new opportunities in the market.
The North America Pet Blanket Market is growing because more people want their blankets to have their pet’s name, breed, or picture on them. Pet owners now look for their pets’ blankets to reflect their important place in their family. They allow individuals to mark and enliven their gifts by personalizing them with their pets’ names.
This allows companies to stand apart from the competition and make customers more loyal. People who love pets also appreciate personalized blankets, widening the market for these products. Due to new technology, it is now both convenient and less expensive for manufacturers to add personalization. Since a lot of consumers want something unique and tailored, this carbon fiber pet blanket area has great expansion opportunities.
Based on the Pet Type, the North America Pet Blanket Market has been classified into body Dogs, Cats, Small Animals, and Others. The dog segment is the one that leads and controls the North America Pet Blanket Market. This situation is mostly the result of many households in the U.S. and Canada regarding their dogs as family members. Those who have dogs try to keep them safe and warm, causing an increase in the popularity of soft, durable, and simple-to-clean blankets.
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Blankets that can be used both in bed and for towel-drying are valuable additions to this segment because large dogs commonly need them. Many brands make products just for dogs, designing different sizes, types of materials, and new styles to suit them. Since many consumers like dogs so much, the dog segment still dominates in both the number of products and their sales.
Based on the Material, the North America Pet Blanket Market has been classified into Fleece, Cotton, Polyester, Wool, and Others. The North America Pet Blanket Market is led by fleece as the main and strongest material segment. Users like fleece blankets for two reasons: they are very soft, they help keep the body warm, they cost little, and they are easy to wash. A lot of pet owners select fleece because it feels comfortable, is lightweight, and easy to wash using a machine.
Pilling is also not a concern, as the material continues to keep you warm in all weather. There are many different fleece blankets on the market, sold specifically to owners of dogs and cats. In addition, it is popular because it doesn’t trigger allergic reactions in animals with sensitive skin. Consequently, fleece is the first choice for hikers, regardless of which clothes they buy.
There is a lot of competition in the U.S. pet blanket market, with traditional stores going up against exciting new brands that only sell through the internet. Chewy, Petco, and PetSmart are the biggest in the industry, as they cater to many people by using extensive online stores and stores in many places. Chewy’s subscriber program, Autoship, has been very successful and generates a large part of what the company earns. Specially designed brands such as Furhaven, PetFusion, and K&H Pet Products specialize in enhancing comfort and sustainability for their customers.
Canada’s pet blanket market is flourishing due to more people owning pets and considering them part of the family. Since most Canadian homes have pets, pet comfort products are in high demand. Today, more people would like to find blankets that keep them warm, do not damage their furniture, and offer therapy. People are increasingly choosing clothes made with eco-friendly materials such as organic, recycled, or biodegradable ones.
Retail chains, brands that target consumers, and small-scale niche brands help shape the North America Pet Blanket Market’s competition. By offering a wide variety of products and maintaining a strong distribution system, Chewy, Petco, and PetSmart have become leading retailers in the industry. The advantage these companies have comes from operating on a large scale and having reliable customer groups. Brands such as FurHaven, Paw.com, and West Paw concentrate on new ideas, delivering blankets that are high-quality and beneficial for the environment to customers interested in health and the environment.
due to e-commerce, smaller businesses now have a chance to succeed by focusing their marketing efforts and customizing what they offer. To be successful, product manufacturers use different materials, creative designs, and features that make their shoes useful for various activities. The opinions of fellow customers and brand loyalty are important when making choices about what to buy. Another way companies reach out to customers is by partnering with influencers and pet care platforms. With time, as the market matures, more manufacturers will compete heavily based on improved features, assuring quality, and eco-friendly methods.
North America Pet Blanket Market, Company Shares Analysis, 2024
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By Pet Type
By Material
By Usage
By Distribution channel
By End-user
By Region
North America
List of Companies:
The North America Pet Blanket market accounted for USD 203.84 Million in 2024 and USD 217.66 Million in 2025 is expected to reach USD 419.45 Million by 2035, growing at a CAGR of around 6.78% between 2025 and 2035
Key growth opportunities in the North America Pet Blanket market include combining features like waterproofing, orthopedic padding, or reversible use, Personalized names, breeds, or photos that cater to pet lovers seeking unique products, High growth potential in biodegradable, recycled, or organic material-based blankets
The dogs segment leads due to high ownership rates and increased spending on pet comfort. According to the American Pet Products Association (APPA), 68% of U.S. households owned a pet in 2022, with dogs being the most common.
The U.S. will make the most notable contribution to the North America Pet Blanket Market due to its large pet ownership and spending.
Leading players in the North America pet blanket market include Chewy (Frisco), Petco, PetSmart, FurHaven, Paw.com, PetAmi, West Paw, PetFusion, Best Friends by Sheri, and American Blanket Company.
The North America Pet Blanket market accounted for USD 203.84 Million in 2024 and USD 217.66 Million in 2025 is expected to reach USD 419.45 Million by 2035, growing at a CAGR of around 6.78% between 2025 and 2035
Key growth opportunities in the North America Pet Blanket market include combining features like waterproofing, orthopedic padding, or reversible use, Personalized names, breeds, or photos that cater to pet lovers seeking unique products, High growth potential in biodegradable, recycled, or organic material-based blankets
The dogs segment leads due to high ownership rates and increased spending on pet comfort. According to the American Pet Products Association (APPA), 68% of U.S. households owned a pet in 2022, with dogs being the most common.
The U.S. will make the most notable contribution to the North America Pet Blanket Market due to its large pet ownership and spending.
Leading players in the North America pet blanket market include Chewy (Frisco), Petco, PetSmart, FurHaven, Paw.com, PetAmi, West Paw, PetFusion, Best Friends by Sheri, and American Blanket Company.
The Middle East & Africa Pet Blanket market accounted for USD 75.9 Million in 2024 and USD 80.70 Million in 2025 is expected to reach USD 148.94 Million by 2035, growing at a CAGR of around 6.32% between 2025 and 2035.
The Latin America Pet Blanket market accounted for USD 105.2 Million in 2024 and USD 111.96 Million in 2025 is expected to reach USD 208.80 Million by 2035, growing at a CAGR of around 6.43% between 2025 and 2035.
The Europe Pet Blanket market accounted for USD 175.26 Million in 2024 and USD 186.83 Million in 2025 is expected to reach USD 354.01 Million by 2035, growing at a CAGR of around 6.6% between 2025 and 2035.
The Asia Pacific Pet Blanket market accounted for USD 140.3 Million in 2024 and USD 149.45 Million in 2025 is expected to reach USD 281.06 Million by 2035, growing at a CAGR of around 6.52% between 2025 and 2035.
Pet Blanket Market industry expanded to a market size of USD 584.2 Million in 2024 and is forecast to climb to USD 1,210.8 Million by 2035, fueled by a CAGR of approximately 6.850% throughout 2024-2035.
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