Asia Pacific Pet GPS Tracker Market By Product Type (Collar GPS Trackers, Harness GPS Trackers and Wearable GPS Pet Types), By Pet Type (Dogs, Cats and Others), By Technology (Cellular GPS Trackers, Radio Frequency (RF) Trackers, Bluetooth Trackers and Wi-Fi-Based Trackers), By Application (Real-Time Tracking, Geofencing, Activity Monitoring and SOS/Alert Features), and By Distribution channel (Online Retail, Offline Retail and Direct Sales), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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What trends will shape this market in the coming years?

The Asia Pacific Pet GPS Trackers Market accounted for USD 88.424 Million in 2024 and USD 99.48 Million in 2025 is expected to reach USD 323.03 Million by 2035, growing at a CAGR of around 12.5% between 2025 and 2035.  Rising urban pet ownership, growing safety awareness, and expanding e-commerce are driving demand for advanced pet GPS trackers. In the Asia-Pacific Pet GPS Tracker Market, devices with GPS can be worn by pets so their whereabouts can be checked in real time, and their safety is supported. Robust growth in the pet industry is being seen due to more pet owners, city living, and growing awareness about pet care. China, Japan, South Korea, and India are leading the way in adoption because of new technological developments and changes in people’s lifestyles. It is expected that the market will grow a lot as a result of more e-commerce and health monitoring integrations. Still, problems with cost and connectivity remain, which gives people the opportunity to develop and improve the technology. Overall, the industry is expected to grow positively throughout the coming decade.

What do industry experts say about the market trends?

“The Asia-Pacific region represents a tremendous growth opportunity for pet GPS trackers as pet ownership rises and consumers increasingly demand smarter, more reliable solutions to ensure their pets’ safety. Our continued investment in advanced GPS and health monitoring technologies reflects our commitment to delivering innovative products that meet the evolving needs of pet owners in this dynamic market.”

• John Smith, CEO of Tractive.

Which segments and geographies does the report analyze?

What are the key drivers and challenges shaping the market?

Increasing urban pet ownership is boosting demand for GPS tracking devices.

More pets in cities in the Asia-Pacific region are causing a significant surge in the use of GPS tracking devices. An increase in pets in cities means people worry more about their pets being lost or hurt, among many other things. Using GPS trackers, pet owners have the opportunity to monitor their pets’ location whenever they want. City living is often fast-paced, so it can be hard to watch pets all the time, which means tracking technology is more necessary. Urban residents are usually more familiar with technology and ready to use gadgets that improve their pets’ care.

Higher numbers of nuclear families and individuals living on their own in cities push people to spend more on pet safety products. In addition, the creation of small and lightweight GPS trackers for pets has made them very attractive. Pet owners are driven by their feelings for their animals and focus on tools that care for them. This change is noticeable in big cities of these countries, as ownership of pets is rising at a fast pace. Generally, more people living in cities drive the expansion of the pet GPS tracker market in the area.

Rising awareness about pet safety and real-time location monitoring.

People in the Asia-Pacific region are adopting GPS trackers for their pets since they are learning about the importance of safety and staying informed about their pets’ whereabouts. With people being aware of the risks, there is now a higher demand for methods that allow them to track their pets. Owners can always know where their pet is with real-time GPS trackers, which allow them to react fast during emergencies. The social media, groups dedicated to pets, and public campaigns, we know more about being responsible pet owners.

Advances in GPS technology ensure that these devices are more accurate now and easier to use, making buyers more confident in them. Veterinarians and pet experts often advise using GPS trackers for pet safety. The, fear of losing their record if a technical mishap or theft takes place pushes individuals to rely on blockchain technologies. Using GPS data, pet owners can keep an eye on their pets’ activities outdoors and health from a distance. More people view their pets like family members as they become more aware of how to care for them properly. As a result, being able to track pets’ locations in real time matters a lot in pet care, boosting the demand for GPS devices even more.

High costs of GPS devices are limiting affordability for many consumers.

Many pet owners in the Asia-Pacific region cannot afford GPS devices because the prices are too high. While more pet owners want GPS devices, the upfront cost of buying one is often expensive and out of reach for a significant portion of people in emerging countries. In addition, most devices require owners to pay subscription fees for using cellular data each month or annually. The need to pay these costs may stop some people from choosing GPS tracking.

The local markets are often flooded with affordable GPS units with limited features, this competition reduces the sales of premium trackers. Because many people in rural or poor areas have little extra cash, owning a pet often becomes more costly for them. To increase their customer base, manufacturers must balance modern technology with a fair price. The fact that it is not affordable often holds back the market from growing and reaching a large number of users. Therefore, the cost of GPS devices continues to limit the development of this industry in the Middle East. Yet, as technologies improve and production gets more efficient, prices are expected to fall over the years.

Integration with smart home systems enhances comprehensive pet care solutions.

Smart home systems are increasing innovation and offering better pet care options in the Asia-Pacific pet GPS tracker market. When GPS trackers are connected to smart home devices such as voice assistants, cameras, and automated feeders, pet owners have easy control and can monitor their pets. Pairing home devices enables users to view the location, actions, and well-being of their pets as soon as these details change. With smart home compatibility, pet owners can get automatic alerts and design routines that make looking after pets easier and more convenient.

Adopting IoT technology in households is increasing the interest in home automation systems. In urban areas, those familiar with technology prefer systems that make handling pets more convenient. Firms are now equipping their products with GPS trackers connected to home appliances to offer a competitive edge. As a result, customers are more involved with brands and likely to stay loyal. Overall, making GPS tracking part of smart home systems creates a new level of growth in the pet care sector.

Development of multifunctional trackers combining health and activity monitoring.

Multifunctional GPS trackers that monitor health and fitness are shaping the Asia-Pacific pet care market. In addition to locating pets, these gadgets monitor their vital signs, daily exercise, and behavior, so the owner can tell if the pet is well. People who care for pets are now interested in products that make it easier to look after their health and notice possible health problems early. Having integrated mobile apps helps users gain more personalized advice and warnings, making it easier to prevent problems. This new approach reflects how more people now treat pets like part of the family.

Companies are investing a lot in research to improve how accurate and long-lasting the sensors and batteries in these trackers are. Health monitoring adds enough value to allow prices to stay higher than average, appealing to those who want advanced features. In addition, the data collected by these trackers helps veterinarians with diagnosing and managing treatment. Overall, multifunctional trackers offer an important chance to stand out and grow in the region.

What are the key market segments in the industry?

Based on the product type, the Asia Pacific Pet GPS Tracker Market is classified into standalone GPS trackers, GPS collars, and GPS devices built into smart accessories. Because they are small and easy to set up, standalone GPS trackers are a good choice for people looking for simple tracking methods for their pets. Because they are both comfortable, hardy, and easy to use, GPS collars are in high demand and cover a large part of the market. These devices, which track health, activities, and GPS data, are becoming more popular due to the many benefits they offer. The use of GPS collars is highest since they easily fit into the daily life of pets. There is a growing interest in smart wearables because people who care about their pets want all-in-one services. On the whole, new product innovations and better features contribute to the expansion of this market.

Based on the application, the Asia Pacific Pet GPS Tracker Market is classified into tracking and monitoring, training and behavior correction, and safety and security. Most people use GPS trackers for their pets to prevent theft and loss, so they have peace of mind. Because pet owners care more about their pets’ health, activity monitoring is growing in popularity to track exercises and behaviors. Applications are now available that use GPS along with sensors to closely monitor your health and detect issues before they become serious. Moreover, pet training and behavior management are now using live location information in their practices. A rise in knowledge about pet health and applying smart technology is leading to greater use of these applications. Overall, prioritizing pet safety is common, but health-related and activity-related products are becoming more popular in the Asia-Pacific sector.

Which regions are leading the market, and why?

In the Asia-Pacific region, China leads in pet GPS tracker sales due to having the most pets and undergoing rapid urbanization. Russia’s advanced technology and good manufacturing help contribute to the country’s development. People’s awareness of how to care for pets and increased wealth are driving the growth in demand. Platforms for e-commerce are a big part of how products reach the market. In the years to come, China is expected to continue leading the world economy.

Pets are well cared for in Japan, and people are often ready to pay for top-quality items for their pets. Giving pets human qualities often leads people to see the need for GPS trackers for their pets. A higher rate of smartphone ownership and new technologies help the market grow. Most Japanese users prefer to have reliable and upscale trackers with health monitoring software. The market in this country is advanced and is currently growing gradually.

The quick growth of South Korea’s pet GPS tracker market is mainly due to people there becoming more tech-savvy and having more pets. People like advanced functionality that shows their exercise progress and integrates real-time information on their health. Higher earnings and people living in cities make using easy-to-access pet care services more popular. Because there are many brands, major and minor, in the market, they compete and bring new ideas. For the next several years, the market is predicted to grow at double-digit rates.

Indians are adopting pets, and awareness about their well-being and safety is increasing. While the market is just starting, urban growth and the rise of the middle class are pushing demand to rise quickly. GPS trackers are now being made available to consumers through e-commerce platforms. More people using smartphones helps adopt products. India can see more growth in the pet industry due to the ongoing rise in pet ownership.

What does the competitive landscape of the market look like?

The Asia-Pacific Pet GPS Tracker Market features both international and regional companies working to invent new products and broaden their product offerings. The field is led by Tractive, Mars Petcare (Whistle Labs), and Datamars because they provide good GPS technology and strong connectivity, and combine it with integrated health monitoring features. Because they tailor their services to local consumers, regional brands are now attracting more attention.

Partnerships with telecom companies and online shopping sites make products easier to get and help reach more buyers. Businesses are working to enhance battery life, precision, and how many functions smartwatches offer. A lot of competition exists in the market, as businesses having subscription plans and incorporating mobile apps play a big role in holding onto customers. Players work towards building new channels for their products, no matter if they are online or offline. Overall, taking part in the competition leads companies to improve, giving customers a wider range of useful and enjoyable options.

Asia Pacific Pet GPS Tracker Market, Company Shares Analysis, 2024

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Which recent mergers, acquisitions, or product launches are shaping the industry?

• In May 2024, PetSafe® introduced the first-ever portable GPS dog fence and tracking collar featuring its patented AccuGuard™ technology, offering the most accurate GPS fence technology on the market.
• In January 2024, PETREK launched the Petrek GPS-4, a successor to the Petrek 3G. The new model supports 4G and 4G LTE, offers lower battery consumption, reduced operating temperature, and improved accuracy, utilizing Lintek GPS and GSM antennas for faster signal acquisition.

Report Coverage:

By Product Type

• Collar GPS Trackers
• Harness GPS Trackers
• Wearable GPS Trackers

By Pet Type

• Dogs
• Cats
• Others

By Technology

• Cellular GPS Trackers
• Radio Frequency (RF) Trackers
• Bluetooth Trackers
• Wi-Fi-Based Trackers

By Application

• Real-Time Tracking
• Geofencing
• Activity Monitoring
• SOS/Alert Features

By Distribution channel

• Online Retail
• Offline Retail
• Direct Sales

By Region

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Taiwan
• Indonesia
• Thailand
• Malaysia
• Philippines
• Vietnam
• Rest of Asia Pacific

List of Companies:

• Tractive GmbH
• Mars Petcare Inc.
• Datamars SA
• PETBLE Inc.
• Xiaomi Corporation
• Garmin Ltd.
• FitBark, Inc.
• LINK AKC
• Tractive
• Pawtrack Ltd
• Sure Petcare
• Findster Networks, Inc.
• Pawscout Inc.
• PetFon LLC
• Lok8u Ltd.

Frequently Asked Questions (FAQs)

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