Published Date: May 2025 | Report ID: MI2750 | 220 Pages
The Middle East & Africa Pet GPS Tracker Market accounted for USD 31.580 Million in 2024 and USD 35.43 Million in 2025 is expected to reach USD 112.03 Million by 2035, growing at a CAGR of around 12.2% between 2025 and 2035. Rising pet adoption, higher disposable incomes, and growing pet health awareness drive MEA pet GPS tracker demand. This market covers the buying and selling of GPS-based products that allow people to track their pets’ location, exercise, and health. The pet market is expanding due to more people owning pets, a greater concern for animals’ safety, and rising incomes. More people are seeking smart collars and live tracking solutions. South Africa and the UAE are major players because urbanization and adoption technology are driving their economies. The inclusion of AI and mobile access has benefited the industry, making analysts confident about a strong double-digit CAGR over the next decade.
“As pet ownership continues to rise across the Middle East and Africa, the demand for reliable and multifunctional GPS trackers is accelerating rapidly. Our focus remains on integrating advanced technology such as AI and health monitoring to enhance pet safety and owner peace of mind.”
| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 31.580 Million |
| CAGR (2025-2035) | 12.2% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 112.03 Million |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda,and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | By Product Type, Pet Type, Technology, Application, Distribution Channel, and Country |
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There is a rapidly growing demand for safety and tracking products in the Middle East and Africa, mainly because of higher rates of pet adoption. Since households are welcoming pets more often, making sure they are safe and comfortable is now a top priority for owners. With GPS trackers, you can keep tabs on your pet’s location so you can quickly react if they get lost or stolen. Also, many modern pet devices include geofencing and activity tracking, which attract pet owners who are interested in new technology. Moreover, people see pets as family members, which has increased the demand for advanced monitoring devices.
As ways of life change and urban areas become more populated, people are owning pets in greater numbers. Since people have more money, they want to buy dependable and state-of-the-art products for their pets. More awareness about caring for pets responsibly is helping to push this trend. Devices for pets are becoming smarter and have features for both fitness and keeping pets healthy. Pet adoption growing in the region, helps boost the demand for GPS trackers.
As people in the Middle East and Africa can save more of what they earn, they are spending more on high-quality pet GPS products. As a family’s wealth rises, owners are happier to pay for gadgets and electronics that keep their pets happy and healthy. The presence of features such as health monitoring, tracking activities, and smartphone-linked apps makes many premium GPS trackers attractive to well-off pet parents. You can notice this desire to splurge most in cities and among young people who make pet care a priority. This trend is also being supported by the spread of the middle class and increased urban living.
Consumers today value not just basics, but also devices that can do more to make life easier and more secure. As a result, brands are creating new and sophisticated products that suit these demands. Faster internet and the widespread use of smartphones help make it easier to use intelligent GPS equipment. The economic uplift, the market for pet care products is growing, and is helping bring innovative new technologies. On the whole, more people are demanding top-of-the-line and well-featured GPS products for pets.
In the Middle East and Africa, many people find it difficult to buy smart GPS collars because they are very expensive. Some people do not want to invest in these devices because they are often costlier than simple tracking tools. Because they are too expensive for many, these devices are used less in underdeveloped or far-off areas. Extra features like real-time tracking, health monitoring, and geofencing make pets safer, but they also add to the production cost and cause products to be more expensive.
Pet owners who watch their expenses may avoid buying mobile data because it is an extra cost. When options are not affordable, there are fewer buyers, and the growth rate slows in emerging regions. A few consumers choose to identify their pets by attaching tags or microchips to them. Firms are challenged to combine new ideas with low-cost products to appeal to more customers. High prices for GPS trackers will continue to inhibit growth in this market without better affordability.
Using AI and machine learning, pet GPS trackers are now able to give predictive information about pets’ health. They review a pet’s actions and key information to spot early hints of sickness or distress, which helps owners address problems quickly. Always analyzing data from pets, these devices can offer suggestions that fit each pet’s health behaviors. This means owners get instant updates and advice for better pet care. In addition, machine learning helps track information better and saves power, making devices both smarter and more dependable.
The latest technology draws tech-savvy people who require full pet care services. The healthcare industry also allows manufacturers to make extra profit through subscriptions to health services. With continued progress in AI, we expect these abilities to get better and be easier to use. With the help of AI and machine learning, pet GPS trackers now have the potential to move from being location devices to useful medical tools.
The e-commerce options in the Middle East and Africa are making GPS trackers for pets more accessible to people. Through online platforms, people can easily explore, compare, and buy pet health equipment from brands worldwide or nearby. Since shopping is now online, businesses save money by not needing many physical stores in remote areas.
Through e-commerce, customers can enjoy fast delivery and reduced prices on advanced GPS trackers, which prompts more people to invest in them. Also, online reviews and thorough product details help consumers decide which product to buy. Because people use smartphones more and enjoy better internet connections, this trend is growing. To attract tech-savvy owners, retailers are using digital marketing. Therefore, smart collars and trackers are becoming easier to find and notice. The rise in e-commerce provides a chance for companies to grow their customer base. Overall, digital methods are changing the distribution of pet GPS products, leading to the growth of the market.
Based on the product type, the Middle East & African Pet GPS Tracker Market is classified into standalone GPS trackers, GPS collars, and GPS devices built into smart accessories. Smart collars make up a big portion of the pet tech market, thanks to their ability to track pets’ location, check their activity, and monitor their health. Many first-time users like standalone GPS trackers because they are easy to operate and do not need much specialized know-how. More people are using tags and chips since they are pet-friendly, easy to carry, and work well with apps on phones. The increasing desire to treat pets as family members and the demand for better quality products has led this segment to grow fast. Many pet lovers are now using advanced features such as geofencing and instant alerts. With more cities becoming tech-savvy, all areas of pet care are predicted to grow, but smart collars are expected to lead in their growth.
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Based on the application, the Middle East & African Pet GPS Tracker Market is classified into tracking and monitoring, training and behavior correction, and safety and security. Recording leads and being able to track pets is done to prevent pets from getting lost. Afterwards, safety & security come into play, supported by geofencing and SOS alerts for better pet safety. Many owners are looking to behavior monitoring for insight into how their pets behave and feel. New devices for medical diagnosis are becoming available, designed to help with health monitoring and early diagnosis. In general, applications that track and monitor health are greatly contributing to the growth of the market.
The MEA region’s pet market is led by Saudi Arabia due to more people keeping pets and having increased disposable income. With more cities growing and pet owners being more aware of their pets’ safety, GPS trackers have enjoyed increased sales. Policies that help animals from the government are leading to more growth in the market. Smart collars and modern gadgets for finding pets are something many pet owners choose. The market in the country is predicted to grow steadily.
GPS tracking devices are sought after in the UAE because many industrial owners use advanced technology and have pets. A wide range of luxury dog care services makes pet owners more likely to use smart collars. E-commerce makes it easier for people in different states to get their hands on pet GPS trackers. The UAE pet market is greatly supported by an emphasis on pet safety and health. Ongoing advancements in wearables for pets are expected to increase the market in the future.
The veterinary services are well developed in South Africa, it leads the way in pet GPS trackers across Africa. A rise in pet adoption in cities means that pet monitors are being used more often. More people are aware of health issues, and their disposable income is growing, which drives the market’s growth. Generally, South African pet owners choose smart collars that can both track their pets and provide health-related information. It is anticipated that there will be quick CAGR growth throughout the defined forecast period.
Pet GPS trackers are seeing more use in Egypt thanks to the rise in both pet ownership and online shopping. More people in cities are concerned about their pets’ safety, which is fueling the need for GPS trackers. Smart collars and tags are appealing to more customers because of increases in the economy and cities. The market is growing slowly, yet it is expected to grow much more in the future. The use of wearable gadgets for pets is getting more popular.
The market has both multinational and local businesses that aim to be innovative and centered on facing customers’ needs. Firms like Whistle Labs, Tractive GmbH, Garmin Ltd., and Link AKC are ahead in the market with capabilities such as real-time location, geofencing, and attention to pets’ health. Product makers add AI, mobile capabilities, and support for many functions to smart collars. Some companies are coming up as regional leaders by meeting the demands and budgets in their area. When brands collaborate with e-commerce platforms, their reach in distribution and the markets they serve improves. There is a lot of R&D spending by businesses on longer battery life, harder-wearing trackers, and increased accuracy.
The approach to marketing involves using trends related to pets becoming part of the family and rising worries about pets’ safety. To get a larger share of the market, companies rely on competitive pricing and combining different services. New companies joining the market help drive progress, and staying loyal to a brand strengthens its identity. Overall, there is constant movement in the market due to new technologies influencing competition.
Middle East & Africa Pet GPS Tracker Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Technology
By Application
By Distribution channel
By Region
Middle East & Africa
List of Companies:
The Middle East & Africa Pet GPS Tracker Market accounted for USD 31.580 Million in 2024 and USD 35.43 Million in 2025 is expected to reach USD 112.03 Million by 2035, growing at a CAGR of around 12.2% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Pet GPS Tracker market include integration of AI and machine learning to offer predictive health monitoring features, expansion of e-commerce channels improves accessibility to innovative pet GPS trackers, and rising urbanization drives demand for advanced pet safety and location monitoring solutions.
The largest segment is pet tracking devices, while the fastest-growing segment is GPS-enabled smart collars due to rising pet safety concerns.
South Africa is expected to make a notable contribution, driven by rising pet adoption, tech adoption, and strong veterinary infrastructure.
Leading players include Whistle Labs, Tractive GmbH, Garmin Ltd., Link AKC, and PetPace LLC. These firms drive innovation in GPS tracking and pet health monitoring across MEA.
The North America Pet GPS Trackers Market accounted for USD 120 Million in 2024 and USD 135.24 Million in 2025 is expected to reach USD 447.04 Million by 2035, growing at a CAGR of around 12.7% between 2025 and 2035.
The Europe Pet GPS Trackers Market accounted for USD 78.950 Million in 2024 and USD 88.74 Million in 2025 is expected to reach USD 285.62 Million by 2035, growing at a CAGR of around 12.4% between 2025 and 2035.
The Asia Pacific Pet GPS Trackers Market accounted for USD 88.424 Million in 2024 and USD 99.48 Million in 2025 is expected to reach USD 323.03 Million by 2035, growing at a CAGR of around 12.5% between 2025 and 2035.
Pet GPS Tracker Market had a market size of USD 315.8 Million in 2024 and is set to expand to USD 1,165.0 Million by 2035, reflecting a CAGR of 12.60% over the forecast period (2024-2035).
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