Published Date: May 2025 | Report ID: MI2749 | 220 Pages
The Europe Pet GPS Trackers Market accounted for USD 78.950 Million in 2024 and USD 88.74 Million in 2025 is expected to reach USD 285.62 Million by 2035, growing at a CAGR of around 12.4% between 2025 and 2035. Rising pet ownership, tech advancements, and growing safety awareness are boosting Europe’s pet GPS tracker demand. The European pet GPS tracker market is expected to ensure safety and health by using wearable GPS devices to follow pets’ whereabouts in real time. The market is growing because more people are getting pets, cities are getting bigger, and people are caring more about their pets’ needs. People are taking up advanced GPS trackers that work with apps and provide features like creating safe zones, tracking activities, and giving health advice. Firms like Tractive, Garmin, and Datamars are playing a major role in developing new products and making their presence known. Though facing giants like expensive gadgets and connectivity problems, the market is expected to see rapid growth due to strong consumer support and new technology.
"These new features help speak for them, by alerting pet owners when a concerning pattern is emerging, often long before it may be visible to the naked eye."
| Parameter | Details |
|---|---|
| Largest Market | Europe |
| Fastest Growing Market | Europe |
| Base Year | 2024 |
| Market Size in 2024 | USD 78.950 Million |
| CAGR (2025-2035) | 12.4% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 285.62 Million |
| Countries Covered | Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Belgium, Sweden, Poland, Portugal, Greece, Czech Republic, Hungary, Finland, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | By Product Type, Pet Type, Technology, Application, Distribution Channel, and Country |
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A rise in the number of pets and urban population is leading to a higher demand for GPS tracking devices in Europe. As populations in cities grow, worries about pet safety and the chance of losing pets increase. Since most pets in urban environments do not have access to large yards, their owners are motivated to use security items for their animals. More pet owners are turning to smart devices, thanks in part to the idea that pets deserve human-like treatment and regular health monitoring. Because of GPS and improvements to wearable devices, these gadgets can now be found in many places and have even more capabilities.
Real-time tracking, geofencing, and activity monitoring are major attractions for consumers. Mobile apps also help busy people in cities keep tabs on their pets whenever they are away. The rise in people getting pets in cities is driving growth in the pet market. Firms are creating innovative solutions to overcome battery issues and reduce the size of devices for city pets. Overall, cities becoming more crowded and people adopting pets boost the growth of the pet GPS tracker industry in Europe.
New pet wearable technology now allows for better health monitoring and location tracking. Nowadays, GPS trackers for pets come with sensors to monitor their heart rate, rate of breathing rate, and movement patterns. As a result, pet owners can now view their pets’ well-being in real-time. If you have a wearable device on your pet, it can alert you to possible health problems or unusual behavior early on, which allows for quick veterinarian assistance. With the help of GPS and health information, owners can see how their pet is doing overall and how they are moving.
These wearables are now more convenient and less affecting for pets of any size, thanks to better battery life and smaller designs. These smart devices can easily transfer information and notifications to your phone, so owners have instant access to updates or reports. Furthermore, using AI and machine learning helps make sense of all the gathered information. It is especially important for the health of older pets and animals that live with chronic illnesses. Overall, new wearable devices are making it easier for pet owners to look after and watch over their pets.
Low-budget customers avoid these trackers because of their high cost and regular expenses. Many advanced devices have premium features, but you have to pay each month or year for real-time updates and data. For pet owners, both those with a single pet and those with several pets on a tight budget, these additional costs can discourage them. Certain consumers might select inexpensive GPS-less models or wait before buying because the devices are too pricey.
The cost of good devices stops many from considering them, making them accessible to everyone. Not all users may understand the benefits of a subscription, so they may not find it as affordable. With this barrier, market growth becomes less rapid, especially in regions where prices affect buyers. Manufacturers have to make sure that adding new features doesn’t drive prices too high. Some companies solve this by introducing tiered memberships or letting customers pay at once. Even with these difficulties, people still want to buy pet-safe products as they become more familiar with safety issues.
The trend of humanizing pets is leading to greater demand for wearable technology designed for pets. Many people see pets as family, so they tend to search for devices that provide more useful features than only location tracking. These days, smart collars include features for health monitoring, tracking physical activity, and observing pet behaviors, all to support total pet care. As a result, pet owners are encouraged to use new technologies that benefit their pets’ well-being.
Functions such as tracking fitness, sleep, and even temperature are becoming more in demand. Owners can rest easier knowing that such trackers will warn them when their pet’s health might be at risk. Because these devices are linked to apps and smartphones, people can receive continuous updates. People living in cities face hectic routines, so this tendency to make pet care efficient is particularly noticeable there. Companies are designing products that focus on keeping us safe, healthy, and convenient. As a result of pet humanization, the smart pet tracker market is expanding and offering more choices.
Investments in digital infrastructure are helping Eastern European markets become more popular for expansion. Many countries in this region are improving their network infrastructure, making GPS tracking systems work better. Increased internet and smartphone use means pet owners can now find out about and purchase smart trackers. Growth in infrastructure creates opportunities for businesses that want to enter less competitive markets. Increasingly, Eastern Europeans own pets and have higher disposable incomes, increasing the demand for pet GPS trackers.
By investing in technology, both local governments and businesses are making it more attractive for tech to be used. Businesses are introducing new products designed to fit specific tastes and prices in each area. Making people aware of the benefits of using smart devices for pets is a main concern in marketing. Because Western Europe’s markets are more developed, these countries may help generate greater growth potential for the company. In the long run, stronger digital systems make it easier for foreign companies to enter the market in Eastern Europe.
Based on the product type, the Europe Pet GPS Tracker Market is classified into standalone GPS trackers, GPS collars, and GPS devices built into smart accessories. For people who want to save money, affordable standalone GPS trackers are an appealing choice because they mainly focus on location tracking. It is becoming more common to use combined GPS and health trackers for pets because they can keep an eye on both your pet’s health and location. Top-of-the-line collars, known as smart collars, come with temperature sensors, can send notifications when pets escape, and allow cloud-based access. More tech-savvy people and those who have pets that can benefit from exercise are choosing these multifunctional devices. The demand for better pet care is expected to cause a big increase in the smart collar market. Even so, the price and the battery’s running time are still major factors in choosing one device over another.
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Based on the application, the European Pet GPS Tracker Market is classified into tracking and monitoring, training and behavior correction, and safety and security. The market is mostly driven by demand for tracking and location monitoring because more pet owners are worried about their pets’ well-being and preventing them from getting lost in cities. This section is also growing steadily, as more pet owners choose to buy GPS-enabled products for features that help them monitor their pets in real time and during emergencies. Such technology is increasingly used to observe pets’ habits and physical activity with the help of trackers. This area is useful for those trying to manage their pet’s activity levels through data analysis, whether they are hyperactive or sedentary. More integration with mobile applications makes the service simpler to use and encourages users from all demographics. Overall, people are choosing trackers that support both their well-being and safety.
Germany own more pets and take pet care very seriously, which is why Germany leads the European Pet GPS Tracker Market. It is common for German consumers to buy pet devices at an early stage. The retail industry and advanced technology in the market help the market thrive. Integrated health monitoring in GPS trackers is a popular feature with consumers. A big number of pets and a strong focus on safety help fuel Germany’s growth in the sector.
The United Kingdom Pet market is due to aware of caring for pets and the adoption of many animals. The rise of tech-knowledgeable consumers and a busy pet care sector helps fuel the desire for GPS trackers. Geofencing and real-time tracking are two features many dog owners enjoy the most. Online shopping greatly improves how many products can be accessed and used. Increasing the number of people living in cities also helps the market to grow.
The Pet GPS tracker market in France is growing as more urban pet owners buy and use innovative technology. Both animal welfare and pet lifestyle products are important in the country, helping to increase the use of GPS trackers. Many are now interested in devices that can do both tracking and monitoring tasks. Both local and global brands provide solutions catered to the needs of the market. France’s economy is expected to keep rising in the upcoming years.
The Italian pet market is growing as the people are aware of this market. Technology is being used more by Italian pet owners to keep their pets healthy and safe. Many consumers prefer GPS trackers that are easy to understand and use. Awareness campaigns and the use of online retail help the company’s market expansion. There is a growing need for electric vehicles in large cities such as Milan and Rome.
Major global brands and regional start-ups are present in the European Pet GPS Tracker Market. The company Tractive, based in Austria, stands out for its GPS and health tracking solutions for owners in Europe. Garmin Ltd. is known for its strong outdoor tracking abilities and strong pet collars, which draw active pet owners and hunters. Whistle (Linx Pet Solutions), the biggest name in pet tracking in North America, is also expanding in Europe by using data and monitoring health.
Weenect, operating out of France, makes light, easy-to-use GPS trackers designed for keeping children and pets safe. Kippy makes Bluetooth collars in Italy that monitor both tracking and activity, and animal behaviors. Affordable trackers and user-friendly apps are provided by the companies Pawfit and PitPat, both in the United Kingdom. Makers of these products try to offer better innovation, more battery life, different subscription plans, and better-integrated apps. E-commerce platforms make it possible for consumers in Asia to easily find and buy more products. Working in partnership and having advanced tech helps companies hold onto their share of the market.
Europe Pet GPS Tracker Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Technology
By Application
By Distribution channel
By Region
Europe
List of Companies:
The Europe Pet GPS Trackers Market accounted for USD 78.950 Million in 2024 and USD 88.74 Million in 2025 is expected to reach USD 285.62 Million by 2035, growing at a CAGR of around 12.4% between 2025 and 2035.
Key growth opportunities in the Europe Pet GPS Tracker market include rising trend of pet humanization promotes demand for multifunctional smart collars and trackers, expansion into underserved Eastern European markets supported by improving digital infrastructure investments, and integration of GPS trackers with veterinary health services offers comprehensive pet wellness solutions.
Standalone GPS trackers are the largest; smart collars with health monitoring are the fastest-growing segments in Europe’s pet GPS tracker market.
Germany will make a notable contribution to the Europe Pet GPS Tracker Market due to high pet ownership, disposable income, and tech adoption.
Leading players Tractive, Garmin Whistle, Weenect, and Kippy dominate Europe’s pet GPS tracker market with innovative tracking solutions.
The North America Pet GPS Trackers Market accounted for USD 120 Million in 2024 and USD 135.24 Million in 2025 is expected to reach USD 447.04 Million by 2035, growing at a CAGR of around 12.7% between 2025 and 2035.
The Middle East & Africa Pet GPS Tracker Market accounted for USD 31.580 Million in 2024 and USD 35.43 Million in 2025 is expected to reach USD 112.03 Million by 2035, growing at a CAGR of around 12.2% between 2025 and 2035.
The Asia Pacific Pet GPS Trackers Market accounted for USD 88.424 Million in 2024 and USD 99.48 Million in 2025 is expected to reach USD 323.03 Million by 2035, growing at a CAGR of around 12.5% between 2025 and 2035.
Pet GPS Tracker Market had a market size of USD 315.8 Million in 2024 and is set to expand to USD 1,165.0 Million by 2035, reflecting a CAGR of 12.60% over the forecast period (2024-2035).
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