Published Date: May 2025 | Report ID: MI2752 | 220 Pages
The North America Pet GPS Trackers Market accounted for USD 120 Million in 2024 and USD 135.24 Million in 2025 is expected to reach USD 447.04 Million by 2035, growing at a CAGR of around 12.7% between 2025 and 2035. Rising pet ownership, safety awareness, and tech advancements are driving demand for smart GPS trackers. The North America Pet GPS Trackers Market is about products that can pinpoint a pet’s location, track its movements, and improve its safety.
Rising numbers of pets and the desire to look after their health are boosting the use of these advanced devices. Rising understanding among pet owners and the popularity of smart collars for pets are driving the market's growth. Lifestyle trends among consumers and the well-developed pet culture in Asia are helping the market grow. The industry continues to look positive due to advancements and digitalization.
“Pet owners today are looking for more than just location tracking—they want a complete health and safety solution for their furry companions.”
North Americans Pet GPS Trackers Market, the number of people using GPS tracking devices for their safety and owners’ peace of mind is rising. As per the American Pet Products Association, about 66% of Americans have a pet today, and most of them own dogs. Since pets are becoming an important member of the family, owners are more concerned about their well-being and accurate GPS tracking.
Live tracking, geofencing, and activity monitoring are some of the new features that make GPS trackers more popular. They help a lot in finding lost pets and leading to a fast recovery. Because of the convenience of using apps and better batteries, they are perfect for today’s pet owners. Because of direct-to-consumer stores online, everyone can use these technologies much more easily. A number of brands are now making sure their products are both sturdy and resistant to water for dogs. The more pets there are, the more people look for more intelligent, secure technologies. Because of this change, the pet care industry is undergoing significant changes throughout North America.
Awareness of pet safety is leading to more people using real-time GPS tracking systems for their pets. Nowadays, pet owners try to protect their animals from possibly missing, being stolen, and going into areas that could harm them. More people are asking for GPS trackers that give regular updates about their whereabouts. By keeping track of their pets in real time, pet owners feel safe and have more control.
These systems also alert users if their pets exit the areas they are allowed to be in. They are especially beneficial for pets that live outside or have any health-related issues. The use of GPS with smartphone apps helps users keep an eye on their pets at any time they need to. In addition, veterinary clinics and animal shelters are pushing for the adoption of tracking technology. More people are learning about human trafficking through social media and campaigns. As a result, the North American pet GPS tracker market is seeing ongoing growth.
Being priced higher out of the box continues to prevent many people who watch their wallets from buying smart GPS trackers. Even though these devices can track your pet in real-time and control their diet, many find them too expensive. Some people decide to choose less costly GPS tracking devices or skip this option altogether. When customers need more data, the cost of connectivity makes it even less affordable.
The company struggles to get into lower-income segments and remote areas. While there is more interest, many people are still reluctant about the investment’s benefits and ongoing charges. Businesses must try to stop prices from going up even as they keep the goods in their quality range. To address this challenge, explorations of bulk discounts and entry-level models are underway. For that reason, cost is a primary challenge that limits the progress of this promising industry. As competition rises and technology develops, both prices and interest in cryptocurrency might increase.
The increased request for health features in GPS gadgets for animals is helping the market expand. As time passes, more pet owners want wearables that find their pets and also record vital information on their activity, sleep habits, and even their heart rates. Overall, pets are now being seen as family members, leading to added attention to their health.
Advanced GPS trackers are now able to track your health data and warn you of any health issues ahead of time. This equipment is particularly attractive for those who care for aging or at-risk animals. Being able to sync data to mobile apps increases how much users engage with the app. Technology is also used by veterinary professionals for preventive health care. With customers wanting more, companies are focusing on innovation to keep up. With a focus on health, GPS trackers can now allow brands to reach the luxury market. Overall, it is helping pet owners care for and relate to their pets in new and better ways.
As pet humanization increases, more money is being spent on premium pet technology. Today, many people consider their pets part of the family, which means they are spending more on their pets’ well-being. Because of this emotional bond, people are looking for advanced trackers with features like monitoring health, talking with their loved ones, and getting real-time notifications. More customers are prepared to pay extra for gadgets that improve the well-being of their pets.
Businesses are putting money into research and development to invent pet tech products that serve many functions. They are doing this by ensuring designs are stylish and the interfaces are easy for users to understand. With AI and IoT in the mix, trackers have become even more popular among users who love technology. Subscriptions often come with premium packages, which help keep users engaged for a longer duration. The move to high-end gadgets opens up more opportunities and sets a higher standard for pet care technology.
Based on the product type, the North America Pet GPS Tracker Market is classified into standalone trackers, smart collars, and combo devices that monitor your pet’s health. These trackers are small and have GPS, so you connect them to your pet’s collar for basic tracking. More dog owners are choosing smart collars because they can do more than track location as they also help monitor exercise, watch for temperature changes, and create fenced areas electronically.
Market Summary Dashboard
What makes combo devices popular with technology-savvy pet owners is their ability to track both location and health data. The majority of this category is made up of smart collars since they are both simple to use and versatile. To increase their products, many manufacturers are now working on light, durable, and water-resistant designs. By segmenting products in many ways, both consumers and pets receive customized support, which helps the region grow in trending pet-friendly brands.
Based on the application, the North America Pet GPS Tracker Market is classified into tracking and monitoring, training and behavior correction, and safety and security. Tracking and monitoring pets with real-time GPS and activity tracking is the biggest share in the market, as most pet owners want to make sure their pets are not lost and are doing well. Phones with GPS are helping this segment, as users can now use features like beeping alerts and set virtual fences to guide their pets.
Owners of valuable or service animals are also using safety applications more, since they can help prevent theft and stop unauthorized use of their animals. The increase in both awareness about pets’ health and safety and new technology in smart devices has sustained demand in these segments. Each area of application is focused on the needs of owners, which helps create different and new products. It gives manufacturers the ability to design products that meet many different consumer preferences.
The US Pet GPS Tracker Market is growing due to many pets, informed consumers, and quick adoption of technology. GPS trackers are easy to find and use to important players in the market and advanced IT infrastructure. There has been an upward trend among American pet owners who want devices that can both locate and monitor the health of their pets. People living in cities, having little time, and paying more attention to their pets’ safety have also led to higher demand for pet products. Americans can use well-developed e-commerce in the United States to shop for and receive pet technology products at home.
Canada Pet GPS Tracker Market is an important and constantly rising part due to its greater numbers of pets in homes and the increased attention given to pets have pushed demand for better pet care products and services. There is a rising interest among Canadians in wearing devices for pets that have GPS features and also look after their wellness. People in the country are tech-friendly, and the retail sector is strong, which helps make such devices popular. Moreover, public spaces that welcome pets and a generally responsible pet-owning public make Canada an appealing market for makers of GPS trackers.
The competition in North America, companies like Whistle Labs, Tractive, Fi, and Halo Collar in the pet GPS trackers market focus on innovation and joining forces with each other, offering features such as GPS, monitoring pets’ health, and virtual enclosures for pets. Such companies devote a lot of time and money to researching new ways to make their devices work better, store more battery, and be easy to use. At the same time, startups look after the needs of specific pet owners, producing original devices for each breed and way of life. Working together with veterinary and pet care companies makes them even stronger in the market.
Many companies use online platforms and subscriptions to ensure they earn money regularly from the same customers. Efforts aimed at marketing encourage people to keep their pets safe and healthy, especially those who like to use technology. In January 2025, Tractive displayed its newest dog tracker at CES, which came with fancy features to track a pet’s health and typical behavior, such as bark detecting and alerting users about vital signs. Now that AI-improved mobile apps and mix-and-match abilities are expected, tough competition is arising from the wish for easy-to-use pet trackers.
By Product Type
By Pet Type
By Technology
By Application
By Distribution channel
By Region
North America
List of Companies:
The North America Pet GPS Trackers Market accounted for USD 120 Million in 2024 and USD 135.24 Million in 2025 is expected to reach USD 447.04 Million by 2035, growing at a CAGR of around 12.7% between 2025 and 2035.
Key growth opportunities in the North America Pet GPS Tracker market include growing demand for health monitoring features in trackers creates new market expansion avenues, rising trend of pet humanization drives investment in premium pet technology solutions, and subscription-based GPS services offering recurring revenue and improve user engagement opportunities.
Collar-based GPS trackers are largest wearable GPS with health monitoring and AI analytics are the fastest-growing segments in North America.
The United States will make a notable contribution to the North America Pet GPS Tracker Market due to high pet ownership and tech adoption.
Leading players include Whistle Labs, Tractive, Fi Collar, Garmin, Halo Collar, Link AKC, PetFon, and Cube Tracker in the North America market.
The Middle East & Africa Pet GPS Tracker Market accounted for USD 31.580 Million in 2024 and USD 35.43 Million in 2025 is expected to reach USD 112.03 Million by 2035, growing at a CAGR of around 12.2% between 2025 and 2035.
The Europe Pet GPS Trackers Market accounted for USD 78.950 Million in 2024 and USD 88.74 Million in 2025 is expected to reach USD 285.62 Million by 2035, growing at a CAGR of around 12.4% between 2025 and 2035.
The Asia Pacific Pet GPS Trackers Market accounted for USD 88.424 Million in 2024 and USD 99.48 Million in 2025 is expected to reach USD 323.03 Million by 2035, growing at a CAGR of around 12.5% between 2025 and 2035.
Pet GPS Tracker Market had a market size of USD 315.8 Million in 2024 and is set to expand to USD 1,165.0 Million by 2035, reflecting a CAGR of 12.60% over the forecast period (2024-2035).
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