North America Pet GPS Tracker Market By Product Type (Collar GPS Trackers, Harness GPS Trackers and Wearable GPS Pet Types), By Pet Type (Dogs, Cats and Others), By Technology (Cellular GPS Trackers, Radio Frequency (RF) Trackers, Bluetooth Trackers and Wi-Fi-Based Trackers), By Application (Real-Time Tracking, Geofencing, Activity Monitoring and SOS/Alert Features), and By Distribution channel (Online Retail, Offline Retail and Direct Sales), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The North America Pet GPS Trackers Market accounted for USD 120 Million in 2024 and USD 135.24 Million in 2025 is expected to reach USD 447.04 Million by 2035, growing at a CAGR of around 12.7% between 2025 and 2035.  Rising pet ownership, safety awareness, and tech advancements are driving demand for smart GPS trackers. The North America Pet GPS Trackers Market is about products that can pinpoint a pet’s location, track its movements, and improve its safety. Rising numbers of pets and the desire to look after their health are boosting the use of these advanced devices. Rising understanding among pet owners and the popularity of smart collars for pets are driving the market's growth. Lifestyle trends among consumers and the well-developed pet culture in Asia are helping the market grow. The industry continues to look positive due to advancements and digitalization.

Industry Experts Opinion

“Pet owners today are looking for more than just location tracking—they want a complete health and safety solution for their furry companions.”

• Kevin Lloyd, CEO of Whistle Labs.

Report Scope:

Market Dynamics

Rising pet ownership rates across North America enhance demand for smart tracking devices.

North America is largely fueling the need for smart pet tracking devices. With pets becoming part of the family for many, looking after their safety has become very important. As the bond between owners and pets increases, there is a noticeable rise in adoptions of GPS devices that allow real-time pet location. They give peace of mind since they help stop pets from getting lost or stolen. Being able to use these apps on mobile and get instant reminders adds to their popularity. Because people’s lives are becoming more urban, technology is now required to look after pets living among many people in busy areas.

Many pet owners look for solutions that help keep track of their pet’s progress and health. By combining the features of tracking persons and their health, smart trackers have become popular. Younger pet owners who are familiar with technology are especially driving this change. As a result, the industry for pet GPS trackers in North America is seeing steady development.

Increasing awareness about pet safety fuels the adoption of real-time GPS tracking solutions.

Awareness of pet safety is leading to more people using real-time GPS tracking systems for their pets. Nowadays, pet owners try to protect their animals from possibly missing, being stolen, and going into areas that could harm them. More people are asking for GPS trackers that give regular updates about their whereabouts. By keeping track of their pets in real time, pet owners feel safe and have more control.

These systems also alert users if their pets exit the areas they are allowed to be in. They are especially beneficial for pets that live outside or have any health-related issues. The use of GPS with smartphone apps helps users keep an eye on their pets at any time they need to. In addition, veterinary clinics and animal shelters are pushing for the adoption of tracking technology. More people are learning about human trafficking through social media and campaigns. As a result, the North American pet GPS tracker market is seeing ongoing growth.

High initial costs of smart GPS trackers limit adoption among price-sensitive consumers.

Being priced higher out of the box continues to prevent many people who watch their wallets from buying smart GPS trackers. Even though these devices can track your pet in real-time and control their diet, many find them too expensive. Some people decide to choose less costly GPS tracking devices or skip this option altogether. When customers need more data, the cost of connectivity makes it even less affordable.

The company struggles to get into lower-income segments and remote areas. While there is more interest, many people are still reluctant about the investment’s benefits and ongoing charges. Businesses must try to stop prices from going up even as they keep the goods in their quality range. To address this challenge, explorations of bulk discounts and entry-level models are underway. For that reason, cost is a primary challenge that limits the progress of this promising industry. As competition rises and technology develops, both prices and interest in cryptocurrency might increase.

Growing demand for health monitoring features in trackers creates new market expansion avenues.

The increased request for health features in GPS gadgets for animals is helping the market expand. As time passes, more pet owners want wearables that find their pets and also record vital information on their activity, sleep habits, and even their heart rates. Overall, pets are now being seen as family members, leading to added attention to their health.

Advanced GPS trackers are now able to track your health data and warn you of any health issues ahead of time. This equipment is particularly attractive for those who care for aging or at-risk animals. Being able to sync data to mobile apps increases how much users engage with the app. Technology is also used by veterinary professionals for preventive health care. With customers wanting more, companies are focusing on innovation to keep up. With a focus on health, GPS trackers can now allow brands to reach the luxury market. Overall, it is helping pet owners care for and relate to their pets in new and better ways.

The rising trend of pet humanization drives investment in premium pet technology solutions.

As pet humanization increases, more money is being spent on premium pet technology. Today, many people consider their pets part of the family, which means they are spending more on their pets’ well-being. Because of this emotional bond, people are looking for advanced trackers with features like monitoring health, talking with their loved ones, and getting real-time notifications. More customers are prepared to pay extra for gadgets that improve the well-being of their pets. 

Businesses are putting money into research and development to invent pet tech products that serve many functions. They are doing this by ensuring designs are stylish and the interfaces are easy for users to understand. With AI and IoT in the mix, trackers have become even more popular among users who love technology. Subscriptions often come with premium packages, which help keep users engaged for a longer duration. The move to high-end gadgets opens up more opportunities and sets a higher standard for pet care technology.

Segment Analysis

Based on the product type, the North America Pet GPS Tracker Market is classified into standalone trackers, smart collars, and combo devices that monitor your pet’s health. These trackers are small and have GPS, so you connect them to your pet’s collar for basic tracking. More dog owners are choosing smart collars because they can do more than track location as they also help monitor exercise, watch for temperature changes, and create fenced areas electronically. What makes combo devices popular with technology-savvy pet owners is their ability to track both location and health data. The majority of this category is made up of smart collars since they are both simple to use and versatile. To increase their products, many manufacturers are now working on light, durable, and water-resistant designs. By segmenting products in many ways, both consumers and pets receive customized support, which helps the region grow in trending pet-friendly brands.

Based on the application, the North America Pet GPS Tracker Market is classified into tracking and monitoring, training and behavior correction, and safety and security. Tracking and monitoring pets with real-time GPS and activity tracking is the biggest share in the market, as most pet owners want to make sure their pets are not lost and are doing well. Phones with GPS are helping this segment, as users can now use features like beeping alerts and set virtual fences to guide their pets. Owners of valuable or service animals are also using safety applications more, since they can help prevent theft and stop unauthorized use of their animals. The increase in both awareness about pets’ health and safety and new technology in smart devices has sustained demand in these segments. Each area of application is focused on the needs of owners, which helps create different and new products. It gives manufacturers the ability to design products that meet many different consumer preferences.

Regional Analysis

The US leads the North America Pet GPS Tracker Market because of its many pets, informed consumers, and quick adoption of technology. GPS trackers are easy to find and use to important players in the market and advanced IT infrastructure. There has been an upward trend among American pet owners who want devices that can both locate and monitor the health of their pets. People living in cities, having little time, and paying more attention to their pets’ safety have also led to higher demand for pet products. Americans can use well-developed e-commerce in the United States to shop for and receive pet technology products at home.

Canada is an important and constantly rising part of the North American market. Greater numbers of pets in homes and the increased attention given to pets have pushed demand for better pet care products and services. There is a rising interest among Canadians in wearing devices for pets that have GPS features and also look after their wellness. People in the country are tech-friendly, and the retail sector is strong, which helps make such devices popular. Moreover, public spaces that welcome pets and a generally responsible pet-owning public make Canada an appealing market for makers of GPS trackers.

Mexico’s pet GPS tracker market is still developing, it looks set to show strong growth. As cities get more crowded and more people join the middle class, more owners want to make sure their pets are healthy and safe by investing in them. People are learning about GPS pet trackers more because of the trend toward living like Westerners and using devices connected to the internet. Even though some buyers are still hesitant because of the cost, demand for homes in major cities is going up. Local shops and websites are making more products available because demand for fashion is growing.

Even though Puerto Rico’s market is restricted, GPS trackers for pets are gaining ground, mainly used by urban and suburban owners. Pets are owned by many people, and more awareness about how to protect them is emerging. When more people have smartphones and the internet, the popularity of smart tools for pets is expected to rise. The area benefits from using channels operated by U.S. companies, which enable it to offer leading brands and technologies. Because the market is relatively young, introducing more education and marketing support should help it progress.

Competitive Landscape

The North America pet GPS trackers market is highly competitive because of the participation of several companies looking to innovate, set their products apart, and join forces. The market is largely controlled by Whistle Labs, Tractive, Fi, and Halo Collar, to feature like live GPS locations, health checks, and virtual fencing. Firms like this spend a lot on research and development to boost the precision of their devices, the length of their batteries, and the user interface. In addition, start-ups and small companies are joining the market by focusing on pet owners who have particular needs or own pets of a specific type.

Veterinarians often use mergers, acquisitions, and team-ups with animal services and pet care organizations. Currently, many players use online sales platforms and closely aligned membership plans to increase customer loyalty and take in recurring fees. Companies are earning the trust of consumers by focusing their marketing on keeping pets safe and well. Having AI and mobile apps work together has become a top reason for brands to stand out. The sector remains competitive, guided by the higher demand for both user-friendly and multi-use solutions for finding pets.

North America Pet GPS Tracker Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2025, Tractive launched its next-generation GPS Dog Tracker, featuring real-time location updates every 2–3 seconds, virtual fencing, and health monitoring capabilities. The tracker includes Bark Monitoring to detect behavioral issues and offers a free 6-month subscription. It is available in various colors and is designed for active dogs.
• In January 2025, Tractive unveiled its advanced Dog GPS and Health Tracker at CES 2025 in Las Vegas. The tracker introduces Bark Monitoring to analyze barking patterns and plans to add heart and respiratory rate monitoring later in the year. It also features real-time GPS tracking, virtual fences, and activity monitoring.

Report Coverage:

By Product Type

• Collar GPS Trackers
• Harness GPS Trackers
• Wearable GPS Trackers

By Pet Type

• Dogs
• Cats
• Others

By Technology

• Cellular GPS Trackers
• Radio Frequency (RF) Trackers
• Bluetooth Trackers
• Wi-Fi-Based Trackers

By Application

• Real-Time Tracking
• Geofencing
• Activity Monitoring
• SOS/Alert Features

By Distribution channel

• Online Retail
• Offline Retail
• Direct Sales

By Region

North America

• U.S.
• Canada

List of Companies:

• Whistle Labs, Inc.
• Tractive GmbH
• Fi Smart Dog Collar, Inc.
• Halo Collar, Inc.
• Garmin Ltd.
• Link AKC
• Pawtrack Ltd.
• Cube Tracker
• PetFon Technologies, Inc.
• Pod Trackers, LLC
• SATELLAI Inc.
• Pawfit Technologies, Inc.
• Vetrax Pet Tracker
• TZOA Wearable Technology Inc.
• Pawbo Corporation

Frequently Asked Questions (FAQs)

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