Published Date: May 2025 | Report ID: MI2783 | 220 Pages
The Asia Pacific Pet Pheromone Diffusers Market accounted for USD 30.2 Million in 2024 and USD 32.71 Million in 2025 is expected to reach USD 72.60 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035. Rising urban pet adoption, increased mental health awareness, and expanding e-commerce drive demand for calming diffuser products. The Asia Pacific market for pet pheromone diffusers creates products to soothe pets by using real or synthetic pheromones to address instances of anxiety, aggression, and stress. Rising pet ownership, more people living in cities, and the pet humanization trend are fueling strong growth in China, India, and Japan. As people pay more attention to how animals feel and look for ways to help without drugs, more pets are taking on calming supplements. More e-commerce and cheaper product options are helping people in cities and towns buy what they need. Because of new advancements in pet foods and more veterinarians recommending them, the market will rise even higher in the coming years.
“The recent acquisition of Scout Bio by Ceva marks a pivotal moment in the advancement of pet therapeutics. This integration of expertise, resources, and a shared commitment to innovation opens new horizons for Ceva. Indeed, with the growing trend of 'pet humanisation', owners aspire to extend the lives and well-being of their four-legged companions. This strategic alliance offers us the opportunity to develop products and solutions that cater to these expectations. Together, we are poised to lead in shaping the future of biotherapeutic solutions for the well-being of pets worldwide.”
| Parameter | Details |
|---|---|
| Largest Market | Asia Pacific |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2024 |
| Market Size in 2024 | USD 30.2 Million |
| CAGR (2025-2035) | 8.3% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 72.60 Million |
| Countries Covered | China, Japan, India, Australia, South Korea, Singapore, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Pet Type, Application, Distribution Channel, End-user, and Country |
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The growing Asia Pacific pet pheromone diffusers market is rising pet adoption in urban areas. Since more city dwellers, particularly millennials and those in nuclear families, have pets, demand for helpful training products has increased a lot. Being in a city often stresses pets by introducing noise, high population, and solitude, which results in common anxiety. Since they face these problems, many pet owners are now using calming tools such as pheromone diffusers. They let you make the environment your pet lives in more calming without having to go through invasive procedures.
Especially in crowded cities in China, India, and Japan, it’s become very clear. Because many pets are now welcomed as family, their feelings are now prioritized. There has been a strong rise in pet care spending, mainly because people are purchasing products backed by science. With more pet-friendly housing societies and workplaces available, it’s clear the lifestyle has changed. For this reason, it’s expected that the market for pheromone diffusers will grow even further.
People are increasingly aware of pet mental health, so many are now opting for behavioral tools such as pheromone diffusers. Today, many pet owners understand anxiety, separation stress, and different forms of behavioral issues in animals. Educating people about emotional wellness in pets is being done primarily by veterinarians and animal behaviorists. Because of this change in thinking, patients are now more interested in preventive and full-body care.
Pheromone diffusers allow pet owners to deal with behavioral issues safely, without using drugs or dealing with the problems that come with sedation. More people choosing to ‘humanize’ their pets means that emotional and psychological care now belongs to their animals' daily routines. Conversations about pet stress management are also growing due to social media and online forums. In addition, having veterinarians promote products reassures consumers. Australia, Japan, and South Korea are leading in the shift toward renewables. The increase in awareness is likely to drive the market’s growth for many years ahead.
The people living in rural areas are not as aware, and pet pheromone diffusers don't reach many markets or homes. Rural areas usually do not have veterinary experts or recent pet care resources available to them. A lot of pet owners in these regions are not aware of pheromone behavioral solutions. Most pet owners still rely on common methods to handle pet behavior, for example, confining pets physically or through training. Such products are often not available in stores, nor from most online shops. In addition, people living in rural areas might not be able to afford many extra products for pet care.
The lack of advertising and difficulties in language make promoting in the market tough. Since no awareness campaigns or veterinary seminars take place, pet owners find it hard to notice the product. If products are available, doubts about what they are can still stop some people from trying them. This gap needs to be worked on through campaigns, learning programs, and cheap products crafted for people in rural areas.
Asian pet owners growing concerned about animals and health are being drawn to advances in natural pheromone formulas. With more awareness about what chemicals do to our bodies and the environment, more people choose plant or herbal approaches for calming. The organic formulations available today typically combine essential oils, botanical extracts, and pheromones to make them safe and natural. Toy makers’ new ideas are attractive to owners interested in keeping their pets safe from possible harm. More pet owners are choosing organic and sustainable products for their pets, which is helping this market grow.
Natural product development helps brands stand out in a competition with many similar brands. A number of these products receive certifications or endorsements that make users feel more confident in them. It also gains from veterinarians taking more interest in complementary and alternative therapies. The recent rise in demand for clean-label pet products means natural pheromone diffusers have tremendous growth potential now. Hosting events that use eco-friendly packaging and sources will separate these companies from the rest.
The money being invested in pet wellness startups gives rise to many new products and branding opportunities for the Asia Pacific market. Efforts to create a more holistic approach to pet care are now becoming important for new businesses, with many of them being funded by venture capital and private equity firms to add diffusers and calming solutions to the market. Technology, such as using smart diffusers and building personalized pet apps, is often used to separate these startups from the rest. Due to new money, biotechnology products can be researched and developed swiftly, which leads to innovative formulas and ways of delivering them.
The strategies used by new startups appeal to city-dwelling pet owners who want to focus on wellness and sustainability. By joining hands with veterinarians and influencers, many pet manufacturers increase the trust in their company and attract more customers. The online tools enable these companies to interact with customers without the help of traditional retail stores. As a result, companies face increased competition and provide various kinds of products. In general, the strong investment numbers are helping grow the market and changing the approaches taken to make and sell pet wellness products.
Based on the product type, the Asia Pacific Pet Pheromone Diffusers Market is classified into synthetic and natural diffusers. Because of their strong scientific basis and lots of vet recommendations, Dog Appeasing Pheromones (DAP) and Feline Facial Pheromones (FFP) are bestsellers in synthetic pheromone diffusers. Most of these products are applied to manage anxiety around separations, excessive aggression, and stress that occurs while traveling. Concerned and earth-friendly pet parents are turning to natural pheromone diffusers that rely on things like herbal or essential oils instead of chemicals. Most pet owners are into organic care nowadays, and that’s fueling their popularity, especially in big cities. Given that synthetic versions work best and are used more, natural products are gaining popularity as people increasingly choose natural healthcare. The sectors gain support from pet owners seeking wellness services and emotional products.
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Based on the application, the Asia Pacific Pet Pheromone Diffusers Market is classified into use for combating anxiety, behavior training, stress relief during travel, and normalizing behaviors. Because noise, loneliness, and a changing environment often cause urban pets so much stress, reducing anxiety holds the greatest importance. The market also pays special attention to calming pet travelers, because many clients from Japan and Australia are now asking for it. Pet owners using training support applications are increasingly able to handle issues related to barking, scratching, or marking. Many veterinarians and pet trainers use general correction products to encourage calm behavior in houses with several pets. More awareness of mental health and behavioral therapy for pets is leading to more use of pheromone products throughout these industries. With pet owners wanting safer and better treatments, every area related to animals is set to increase steadily.
The Asia Pacific pet pheromone diffusers market is mainly led by China, due to fast urban development and a growing number of pets, particularly in Shanghai and Beijing. Growing numbers of middle-income people and more pet humanization are leading to higher levels of interest in premium products for pets, including pheromone diffusers. E-commerce is especially important right now, with people liking calming bundle sets. The government's role in boosting the pet industry is causing it to expand further. The main reason this market is led by synthetic pheromones is that they are trusted and easily obtainable.
India’s pet industry is progressing since more people are adopting pets, and nuclear families are becoming more common in cities. Although the market is new, many consumers request easy-to-use items for calming that are cost-friendly, such as pheromone wipes and sprays. Pet anxiety and behavior are becoming more understood, especially by first-time pet owners. Getting products to pets is made easier by e-commerce and veterinary channels. As more pet parents become concerned with the environment, natural pheromone products are gaining attention.
The Japanese mature pet market includes an increase in pet calming products, mostly pheromone diffusers for older pets. Shoppers today focus on their pets’ health, so pheromone-infused products are commonly used on elderly pets to help them calm down. Buyers are influenced greatly by medical experts’ support and by scientific research. Diffusers are regularly used in homes with more than one pet to help calm them and prevent territorial conflicts. More and more, Japanese businesses are choosing high-quality, medically tested synthetic diffusers.
The Australian industry for pet care is advanced, with a clear focus on pets’ mental well-being and preventive medicine. People often use pheromone diffusers to help lower anxiety caused by fireworks, journeys, or being apart. Because people pet well and take good care of their pets, the market fares well. Both veterinary clinics and pet specialty stores are important places for distributing pet foods. There is strong demand for both synthetic and natural products, and interest in sustainable products is on the rise.
The pet pheromone diffuser market in Asia Pacific includes both multinational leaders and regional upstarts. Customers and vets alike have faith in Ceva Animal Health’s main brands, FELIWAY and ADAPTIL, which are very popular among pet owners. Sentry, a line from PetIQ, makes affordably priced items for buyers in the mass market. The company, including Nature’s Miracle, is building market presence by using its wide range of products.
Local startups are also appearing, creating natural and herbal pheromone products for people who care about their health. Many companies are now spending more on research and development to improve product quality and widen their use cases. Alliances in e-commerce and forward-thinking packaging are now the main factors that set businesses apart from others. The endorsement from veterinarians makes distribution through clinics a successful channel. Working together, merging, and running campaigns on the well-being of pets are changing how the industry competes. Overall, there is greater competition among companies trying to offer safe, proven, and user-friendly ways to control anxiety.
Asia Pacific Pet Pheromone Diffusers Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Application
By Distribution Channel
By End-User
By Region
Asia Pacific
List of Companies:
The Asia Pacific Pet Pheromone Diffusers Market accounted for USD 30.2 Million in 2024 and USD 32.71 Million in 2025 is expected to reach USD 72.60 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
Key growth opportunities in the Asia Pacific Pet Pheromone Diffusers market include rising pet adoption across urban regions, increases demand for stress-relief and calming products, growing awareness about pet mental health, boosting sales of non-invasive behavioral solutions, and expansion of e-commerce platforms, enhancing accessibility and affordability of diffuser-based calming solutions.
The largest segment in the Asia Pacific Pet Pheromone Diffusers Market is synthetic pheromone diffusers, particularly dog-appeasing pheromones (DAP), due to their proven efficacy in managing canine anxiety and stress-related behaviors.
China will make a notable contribution to the Asia Pacific pet pheromone diffusers market due to rapid pet adoption and growing urban pet care demand.
Leading players in the Asia Pacific pet pheromone diffusers market include Ceva Animal Health, PetIQ, Vetoquinol, Beaphar, and ThunderWorks. These companies drive innovation and market growth regionally.
The Middle East & Africa Pet Pheromone Diffusers Market accounted for USD 10.786 Million in 2024 and USD 11.67 Million in 2025 is expected to reach USD 25.67 Million by 2035, growing at a CAGR of around 8.1% between 2025 and 2035.
The Latin America Pet Pheromone Diffusers Market accounted for USD 18.236 Million in 2024 and USD 19.84 Million in 2025 is expected to reach USD 43.63 Million by 2035, growing at a CAGR of around 8.2% between 2025 and 2035.
The Europe Pet Pheromone Diffusers Market accounted for USD 26.965 Million in 2024 and USD 29.18 Million in 2025 is expected to reach USD 64.17 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The North America Pet Pheromone Diffusers Market accounted for USD 40.986 Billion in 2024 and USD 44.47 Billion in 2025 is expected to reach USD 100.55 Billion by 2035, growing at a CAGR of around 8.5% between 2025 and 2035.
The Pet Pheromone Diffusers market accounted for USD 107.86 Million in 2024 and is expected to reach USD 261.92 Million by 2035, growing at a CAGR of around 8.4% between 2025 and 2035.
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