Published Date: May 2025 | Report ID: MI2805 | 220 Pages
The Middle East & Africa Pet Pheromone Diffusers Market accounted for USD 10.786 Million in 2024 and USD 11.67 Million in 2025 is expected to reach USD 25.67 Million by 2035, growing at a CAGR of around 8.1% between 2025 and 2035. Rising urban pet ownership, veterinary endorsements, and expanding e-commerce platforms collectively boost demand and trust in accessible, non-pharmaceutical pet calming diffusers. The Middle East & Africa Pet Pheromone Diffusers Market comprises products designed to emit synthetic pheromones that duplicate natural pet odors. These synthetic pheromones are used to alleviate anxiety and stress in animals. These diffusers find increasing application in the management of pet behavior, especially in urban zones witnessing a surge in pet ownership. Consequently, the market witnessed steady growth as a result of increased general awareness toward animal wellness, concomitant with veterinary endorsements and evolving e-commerce channels. The market is expected to grow at a strong CAGR through 2029 despite impediments such as high costs of the product and lack of awareness in rural areas. Innovations catered to regional needs, and gender-specific products have gained momentum. The overall outlook for the industry is considered to be positive, impacted by lifestyle changes and escalating consumer needs for pet-care solutions.
“With the holiday season upon us, now is the time to be thinking of how to help your pets feel calm and safe from loud noises, large crowds, and unfamiliar situations. By helping to reduce stress-related issues, like chewing, marking and barking with dogs, or scratching, marking, and meowing with cats, all pet parents can feel secure knowing that SENTRY® Portable Calming Diffuser uses safe and scientifically proven technology.”
| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 10.786 Million |
| CAGR (2025-2035) | 8.1% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 25.67 Million |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Pet Type, Application, Distribution Channel, End-user, and Country |
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The pet owners in cities across the Middle East & Africa are increasing the demand for non-medicinal, anxiety-reducing products for pets. Because so many people live in cities and get pets, there is a bigger concern for pets’ mental health, especially in demanding areas such as city apartments. As city pets must deal with being left alone along with noise and space issues, their owners often rely on natural calming products.
Many pet owners now prefer to try natural, medication-free methods, so they often choose pheromone diffusers for help. Such products can be used to handle problems such as a pet’s aggression, barking often, or scratching places they shouldn’t. Moreover, veterinarians are suggesting pheromone diffusers to calm pets when they experience stress. You can now see these solutions in More cities because of e-commerce. The trend, in general, shows owners caring for their pets’ emotional states, and their physical health. Increased understanding of sustainability is helping boost the market’s fast growth in cities.
Educational campaigns and support from veterinarians are very important for increasing Middle Eastern & African consumers’ trust in pheromone diffusers. For an anxious pet, veterinarians recommend using these products since they find them safe and effective. Because professionals support them, pet owners are more confident in using pheromone diffusers. Firms and organizations for animal welfare teach people about the value and the proper way to use the products.
Broadening knowledge about pet medicines helps others trust this type of aid more. Veterinary clinics and social media help to get the word out about successes and how things work. Because pheromone diffusers substitute medication, they interest pet parents looking for natural ways to care for their animals. Therefore, more people trust the economy, leading the market to develop. On the whole, having vets back the product adds trust to it and encourages more people to try it.
Many pet owners in the region are unwilling to purchase pheromone products because they are expensive. Lots of people in underdeveloped regions believe that premium pheromone diffusers are much more expensive than regular pet care products. This holds back the companies from getting into the markets of rural buyers and those living in low-income urban regions. Although they can help a lot, many pet parents don’t consider these options simply because of their initial cost.
The lack of cheap options only makes the issue more difficult. Buyers who focus on price usually prefer things their pet needs rather than products for better behavior. It leaves a space between how products are improved and how much consumers can afford. Businesses have to weigh how best to provide top quality without overpaying. Because of this, the high cost makes it difficult for everyone to buy, which slows the market’s overall growth. One solution for manufacturers is to launch inexpensive versions or change their pricing structures.
Improved pheromone diffusers for every pet species are improving how the pet care market addresses customers’ unique needs. More pet owners are choosing solutions that address individual behavior in various species, like cats and dogs. Also, gender-specific diffusers recognize that male and female pets deal with hormones and behavior differently, which increases how well the product helps. Due to this customization, medications for anxiety are able to better address stress behaviors such as marking, aggression, or restlessness.
When diffusers calm people in certain ways, consumers tend to stay loyal and enjoy the products more. The trend indicates that more people now buy personalized pet products to support their desire for advanced and research-based products. Using this innovation, brands can make themselves different from others on the market. As more people become aware, there is expected to be more demand for specialized products, which should increase the size of the market in the Middle East & Africa region. As a result, this system improves pet health and increases the connection between pets and their owners
Smart technology is transforming the product by letting pet owners decide on personal calming methods using sensor data from the environment. With these systems, the release of pheromones is tailored according to the room’s temperature, humidity, and how often your pet moves around. So, we can find a better and more helpful approach to tackle pet anxiety. Because they respond to shifting environmental conditions, intelligent diffusers ensure every pet feels comfortable all the time.
Making purchases and home care easier for pet owners helps pets more, and makes the product more popular. By using smartphone apps, users can adjust the device settings from afar and learn about their pet’s activities. As a result, users get a better experience and develop greater trust in smart pet healthcare plans. With more growth in the IoT sector happening in the Middle East & Africa, smart diffusers are expected to become very popular. To conclude, this trend results in new, personal products that encourage the market to grow.
Based on the product type, the Middle East & Africa Pet Pheromone Diffusers Market is classified into synthetic and natural diffusers. Plug-in versions are chosen for keeping homes calm all the time, so they help pets suffering from frequent anxiety issues. Sprays come in handy for treating pets at home or on trips away, which is why they are now more popular than ever among pet owners. Even though wipes are not the main choice, they are often used to apply products carefully for your pet’s grooming and vet appointments. New features in plug-in diffusers, such as covering several rooms and making formulas for men or women, are increasing how many of people who like them. The growth in city dwellers with pets and a greater understanding of their mental health is increasing demand across the board. In total, these segments ensure a wide range of products to offer different kinds of customers.
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Based on the application, the Middle East & Africa Pet Pheromone Diffusers Market is classified into dogs, cats, and other animals are the largest because they can be easily stressed, and pheromone products are effective for managing behaviors such as spraying, scratching, and hiding. Mounting adoption of dogs and more use of diffusers for dealing with separation-related issues, travel stress, and aggression make applications for dogs highly important. The market for small mammals, which is placed in the “others” category, is expanding most prominently among owners of exotic pets. Feliway and other well-known cat products have gained trust from those who care for pets. Meanwhile, products developed for dogs are on the rise, Due in part to new lines like Adaptil. Growth in all fields is being boosted by vets’ advice and a rise in attention to pet behavior. Application-specific advances are making it easier for manufacturers to reach and grow a user base.
The UAE leads the pet pheromone diffuser industry in the MEA region. Cities such as Dubai and Abu Dhabi now see more pets, and demanding standards lead to greater interest in calming products. Managing pet stress is something veterinary clinics and pet stores often advise using diffusers. More people shopping online and a trend for premium items also support the market. Among rich pet owners, there is a growing popularity for products made for specific pets or their sex.
The rapid expansion of Saudi Arabia’s pet pheromone diffuser market is due to new attitudes toward pets and the increase in money put into veterinary care by the government. More young adults choosing to adopt animals is boosting the need for products that promote good behavior. As the word about pheromone products is getting out, retailers are now offering more options. New rules made by the government for animal welfare are boosting the development of the animal feed market. Online shopping and pet clinics are major ways for owners to get their pets’ products.
The pet care is established in South Africa, this country is an important market for pet pheromone diffusers in the MEA region. Because so many people in cities have pets, anxiety-relieving items are experiencing a surge in demand. More people are noticing these products because of veterinarian reviews and awareness campaigns about pet health. Many consumers with a comfortable income choose mid-range or premium diffusers, even though some affordable diffusers are available elsewhere. You can consider a market mature and diverse when international brands are present.
The Kenyan pet pheromone diffusers market is just getting started and is being boosted by an increase in city pet owners and more veterinary clinics. A growing number of pet professionals are using pheromones to help animals after surgery and to manage their behavior. You can find calming diffusers for cats and small dogs starting to be introduced by local distributors and pet shops. While growth in this sector has been modest compared to Gulf countries, it can increase due to awareness efforts and an increase in income among people living in places like Nairobi.
In the Middle East & Africa pet pheromone diffusers market, top global players compete with local companies only just entering the market. Ceva Santé Animale (Feliway and Adaptil), PetIQ, LLC, and Spectrum Brands, Inc. thrive due to their well-known brands and support from veterinarians. Players in this space spend a lot on research to launch fresh products unique to different species. They also play a big role by offering products that are both affordable and easily found at most pet stores.
The industry is somewhat structured, with different companies relying on product results, the way their products are packaged, and informative campaigns. Team-ups with pet health clinics and hospitals make your brand more popular and reliable. Because of e-commerce, smaller companies from various regions can compete to win a market share by serving customers directly. Given the circumstances in many developing country markets in the region, having competitive prices is crucial. A company needs to be innovative, trustworthy, and easy to use to succeed in the market.
Middle East & Africa Pet Pheromone Diffusers Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Application
By Distribution Channel
By End-User
By Region
Middle East & Africa
List of Companies:
The Middle East & Africa Pet Pheromone Diffusers Market accounted for USD 10.786 Million in 2024 and USD 11.67 Million in 2025 is expected to reach USD 25.67 Million by 2035, growing at a CAGR of around 8.1% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Pet Pheromone Diffusers market include the development of gender-specific and species-customized diffusers addresses diverse consumer pet needs, smart diffuser technology integration enables personalized calming solutions via environmental sensor feedback, and strategic partnerships with pet clinics and retailers expand product reach and brand presence.
The largest segment is plug-in diffusers; the fastest-growing segment is portable sprays, driven by convenience and rising pet anxiety awareness in MEA.
The UAE will make a notable contribution to the MEA pet pheromone diffusers market due to high pet ownership and strong consumer awareness.
Leading players in the MEA pet pheromone diffusers market include Ceva Santé Animale, PetIQ, Spectrum Brands, Central Garden & Pet, and Beaphar. These companies drive growth through innovation and strong veterinary partnerships.
The Latin America Pet Pheromone Diffusers Market accounted for USD 18.236 Million in 2024 and USD 19.84 Million in 2025 is expected to reach USD 43.63 Million by 2035, growing at a CAGR of around 8.2% between 2025 and 2035.
The Europe Pet Pheromone Diffusers Market accounted for USD 26.965 Million in 2024 and USD 29.18 Million in 2025 is expected to reach USD 64.17 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The North America Pet Pheromone Diffusers Market accounted for USD 40.986 Billion in 2024 and USD 44.47 Billion in 2025 is expected to reach USD 100.55 Billion by 2035, growing at a CAGR of around 8.5% between 2025 and 2035.
The Asia Pacific Pet Pheromone Diffusers Market accounted for USD 30.2 Million in 2024 and USD 32.71 Million in 2025 is expected to reach USD 72.60 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The Pet Pheromone Diffusers market accounted for USD 107.86 Million in 2024 and is expected to reach USD 261.92 Million by 2035, growing at a CAGR of around 8.4% between 2025 and 2035.
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