Published Date: May 2025 | Report ID: MI2803 | 220 Pages
The Europe Pet Pheromone Diffusers Market accounted for USD 26.965 Million in 2024 and USD 29.18 Million in 2025 is expected to reach USD 64.17 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035. Rising pet anxiety awareness, increasing pet humanization, and growing veterinary support drive demand for pheromone-based stress-relief products in Europe. In Europe, the Pet Pheromone Diffusers Market includes the production and sale of devices releasing synthetic pheromones to help soothe pets and control their unwanted anxious behavior. Pet owners, vets, and animal shelters commonly use these products to control stress, hostility, and anxiety in dogs, cats, and similar animals. The pet care market is experiencing consistent growth because of society’s trend of pet humanization, higher focus on animals’ mental well-being, and interest in less invasive solutions. Holistic diffusers and transportable models are now available as product variety increases. In spite of costs and the need to deal with regulations, the future is bright for the industry, offering strong chances in places where the market has not yet reached and with new buyer groups. The rise in urban living and new ways of life lead more people to purchase handy pet wellness items. Generally, the market is expected to keep expanding over the next few years.
“With the holiday season upon us, now is the time to be thinking of how to help your pets feel calm and safe from loud noises, large crowds, and unfamiliar situations. By helping to reduce stress-related issues, like chewing, marking and barking with dogs, or scratching, marking, and meowing with cats, all pet parents can feel secure knowing that SENTRY® Portable Calming Diffuser uses safe and scientifically proven technology.”
| Parameter | Details |
|---|---|
| Largest Market | Europe |
| Fastest Growing Market | Europe |
| Base Year | 2024 |
| Market Size in 2024 | USD 26.965 Million |
| CAGR (2025-2035) | 8.3% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 64.17 Million |
| Countries Covered | Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Belgium, Sweden, Poland, Portugal, Greece, Czech Republic, Hungary, Finland, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Pet Type, Application, Distribution Channel, End-user, and Country |
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The people in Europe are aware of their pets’ anxiety and behavior problems, so they are choosing pet pheromone diffusers. A lot of pet owners now understand that their pets can get stressed out by being apart, hearing loud sounds, or having things around them shift. Understanding this has made it easier for people to discover new behavioral strategies, and diffusing pheromones is now considered a secure and easy alternative to common medications. Many vets will recommend these products for handling issues like aggression, too much barking, and destructive habits in pets. Seeing pets as family has made more people want to find calming products.
Future owners can learn about pheromones through the information offered in the media, on social media, and as part of pet wellness programs. In addition, living in big cities and having a hectic lifestyle adds to a pet’s stress, so calming products are now more important. Consequently, pet owners are eager to spend on effective solutions to calm their pets. The change in how consumers think opens up great business opportunities for European manufacturers and retailers. Taking pets from shelters became more popular after the pandemic, which has also boosted this trend.
The growing care that Europeans give to their pets is making pet pheromone diffusers more in demand as wellness products. Many people now view pets as much more than animals, so they focus on their emotional health. As a result, many people are choosing to spend more on premium products that improve their pets’ comfort, such as calming aids. Owners are searching for effective and natural ways to deal with their pets’ anxiety brought on by being alone, traveling, or loud spots.
Lately, wellness trends from people’s healthcare are changing pet care, placing more importance on natural and non-surgical solutions. Because they are both easy to use and effective in calming, pheromone diffusers are gaining many users. These days, pet owners try to deal with behavioral concerns right away. Because of this, both innovations and marketing aim to consider pet emotions. Because of this, the market for products that help with stress is increasing fast. Retailers and vets are encouraging pet owners to try calming products that match their own way of life.
More expensive than traditional calming options creates a big problem for the spread of pet pheromone diffusers across Europe. Having many pets or not having much money can stop some pet owners from purchasing expensive diffusers and refills. Usually, techniques such as herbal remedies, behavioral exercises, or easy-to-give calming treats aren’t pricey, so they’re easy for owners to find. In some cases, consumers may believe that using pheromone diffusers is a luxury instead of something really necessary. Over time, you may find the expense of replacing diffusers and refills puts you off using essential oils regularly. Since most people don’t realize how important pheromone technology is, it's easier to find buyers who are willing to pay less.
Persuading cost-conscious consumers to see the benefits of their products is not easy for retailers. Sometimes, when inflation and changing economies hit specific European countries, owners may not be able to afford extra things for their pets. For this reason, manufacturers have to develop cost-saving, innovative approaches and educational measures to promote product absorption. If pricing issues are not dealt with, the market may grow at a slower rate than society hoped.
The major growth opportunity available to the pet pheromone diffuser market is in Eastern European markets. The increasing number of pets in these regions is caused by more people moving into cities and by improved economic conditions. Applied in areas such as pet anesthesia, pet calming tools enjoy popularity elsewhere but are only starting to become known in Eastern Europe. The growth of pets in homes leads people to prefer products like pheromone diffusers.
Distributors and local manufacturers may take advantage by setting up educational and affordable campaigns for these consumers. Moreover, the growth of e-commerce means reaching people in rural places is simpler. Now, veterinarians in these areas are starting to suggest pheromone products, which leads more people to accept and use them. This can help companies earn from multiple income sources and lower their dependence on the crowded Western European area. Localized offerings and alliances with other companies will play an important role in reaching success in Eastern Europe. Because of rising incomes and higher pet care interest, Northern Europe is set to be a significant contributor in Europe.
The invention of multi-species pheromone diffusers responds to the needs of homes with different kinds of pets. Because many people have dogs, cats, rabbits, and small pets at home, there is a need for calming solutions that work for all species. Using multi-species diffusers is convenient because they treat several species with one effective blend. Because of the innovation, one product can meet many needs, which makes everything simpler and cheaper for pet owners.
The device attracts those who want all their pet’s needs handled in just one tool. If researchers produce pheromone combinations based on sound science for each type of bug, they can capture interest in this market. Thanks to these diffusers, pets in multi-pet families may feel calmer and have fewer conflicts. Showing how handy and low-cost these products are helps more people start using them. With more kinds of pets living together, multi-species diffusers are likely to grow very popular in the pet care industry in Europe. This new method supports the increasing popularity of personalized and whole-care approaches for pets.
Based on the product type, the Europe Pet Pheromone Diffusers Market is classified into synthetic and natural diffusers. Diffusers generate the highest level of demand because they are user-friendly and always help calm the atmosphere in closed spaces. Because sprays are portable and easy to direct, many people are using them both at home and when traveling with their pets. A collar calms pets over a long period and is often the top choice for those with pets that are constantly moving from place to place. More small pet owners are relying on wipes as a quick and easy way to calm their pets away from home. Pets and their owners have different needs, and each pet product serves a unique purpose, helping the market respond better to change. To meet the growing need for custom pet care in Europe, companies are adding a variety of products.
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Based on the application, the Europe Pet Pheromone Diffusers Market is classified into dogs, cats, and other animals. This area of the market is led by dogs because their owners deal with increasing stress levels and are more aware of ways to calm their pets. The widespread use of feline facial pheromones to help calm cats and manage attempts to mark their space is growing the cat segment. This segment of small pets, such as rabbits, birds, and rodents, is becoming more popular because people are learning about their special needs. Increasingly, both veterinary clinics and pet shelters rely on diffusing pheromones to calm animals that are under stress. Also, most mist is consumed within households since it provides convenience and helps people relax. Pet humanization is pushing up demand for natural pet foods in all segments, helping the market to grow steadily.
The pet pheromone diffusers market in Europe is led by Germany due to its large number of pets, and high customer expenditure on their well-being. At present, just under half of German households have pets, and they spend more than USD 4.8 Million on animal supplies each year. Scientifically proven, non-invasive ways for calming pets are widely demanded in the country. Strict government rules mean that pet care meets high standards, which gives people confidence in pheromone-based products. On top of that, the German market counts on a large number of retailers and has the support of veterinarians. Thanks to this, Germany is a main spot for introducing new products and ideas throughout the region.
The British pet care sector is doing well, and so the UK plays an important role in the European industry for pet pheromone diffusers. With the end of the pandemic, many pets started experiencing separation anxiety, so pet owners are now looking for ways to help their pets cope with stress. Thanks to successful marketing and suggestions from vets, FELIWAY and ADAPTIL products have become very popular. Innovation is supported by regulation in the UK, and brands from all over the world can succeed through this approach. Retailers selling online and using subscriptions help drive more customers to the insurance market.
The pet pheromone diffuser market in France is steadily expanding and shows signs of maturity due to the great importance placed on animal care in that country. French pet owners welcome natural approaches to care, which has led to a rise in demand for calming sprays and collars. It is the country’s many cats that make products like FELIWAY so successful. Veterinarians in France teach pet owners and help introduce research-backed products. Moreover, greater pet humanization and the suggestion for drugless stress treatment have also improved the industry’s prospects.
Due to an increased understanding of pet behavioral problems and higher spending among Italians, Italian buyers are looking more at pet pheromone diffusers. When it comes to pet anxiety and stress, urban residents in Italy usually go for easy-to-use herbal remedies. Many people like using diffusers and sprays in apartments because they are simple to operate. The market is helped by many shopping outlets and increased use of online shopping, allowing products to reach more buyers. Brand- and vet-led educational efforts are helping more people understand and trust their products, making Italy ready for greater growth in the region.
Europe’s pet pheromone diffusers market has a small group of important companies and a larger number of upcoming ones. The company leads in the market due to its famous brands, FELIWAY and ADAPTIL, and close relationships with vets and a wide reach. The companies Comfort Zone and Sentry, operated by Central Garden & Pet and PetIQ, respectively, compete strongly with fair pricing and wide availability. These two brands are also involved in introducing new and accessible solutions for pet owners. They compete based on how well their products function, how secure they are, how easily they are used, and whether consumers trust their brand.
Pet medication is set apart by invention in collars and easy-to-use sprays on the market. Many marketing messages focus on proof from science and backing from veterinarians. Mergers, widening the range of products offered, and teaming up with regional businesses are popular ways companies grow. Although it is a way for businesses, it still provides areas for natural or organic brands to succeed.
Europe Pet Pheromone Diffusers Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Application
By Distribution Channel
By End-User
By Region
Europe
List of Companies:
The Europe Pet Pheromone Diffusers Market accounted for USD 26.965 Million in 2024 and USD 29.18 Million in 2025 is expected to reach USD 64.17 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
Key growth opportunities in the Europe Pet Pheromone Diffusers market include expansion into untapped Eastern European markets with rising pet ownership rates, development of multi-species diffusers catering to households with various pet types and innovations in long-lasting, natural formulations to meet clean-label consumer expectations.
In the European pet pheromone diffusers market, electric plug-in diffusers are the largest segment, favored for their ease of use and consistent performance.
Germany will make a notable contribution to the Europe Pet Pheromone Diffusers Market due to strong pet ownership and high demand for pet wellness products.
Leading players in Europe’s pet pheromone diffusers market include Ceva Santé Animale, Central Garden & Pet, PetIQ, Beaphar, Virbac, and ThunderWorks. These companies drive innovation and wide distribution.
The Middle East & Africa Pet Pheromone Diffusers Market accounted for USD 10.786 Million in 2024 and USD 11.67 Million in 2025 is expected to reach USD 25.67 Million by 2035, growing at a CAGR of around 8.1% between 2025 and 2035.
The Latin America Pet Pheromone Diffusers Market accounted for USD 18.236 Million in 2024 and USD 19.84 Million in 2025 is expected to reach USD 43.63 Million by 2035, growing at a CAGR of around 8.2% between 2025 and 2035.
The North America Pet Pheromone Diffusers Market accounted for USD 40.986 Billion in 2024 and USD 44.47 Billion in 2025 is expected to reach USD 100.55 Billion by 2035, growing at a CAGR of around 8.5% between 2025 and 2035.
The Asia Pacific Pet Pheromone Diffusers Market accounted for USD 30.2 Million in 2024 and USD 32.71 Million in 2025 is expected to reach USD 72.60 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The Pet Pheromone Diffusers market accounted for USD 107.86 Million in 2024 and is expected to reach USD 261.92 Million by 2035, growing at a CAGR of around 8.4% between 2025 and 2035.
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