Published Date: May 2025 | Report ID: MI2795 | 220 Pages
The North America Pet Pheromone Diffusers Market accounted for USD 40.986 Billion in 2024 and USD 44.47 Billion in 2025 is expected to reach USD 100.55 Billion by 2035, growing at a CAGR of around 8.5% between 2025 and 2035. Rising pet adoption, demand for natural solutions, and e-commerce growth drive market expansion. In North America, pet pheromone diffusers are used to help pets diagnosed with stress and anxiety by using manufactured pheromone products that represent natural signals for calmness.
Pet owners who want a gentle and drug-free way to address pet behavior are often choosing these diffusers. Growing numbers of pets, increased knowledge about pet psychological well-being, and humanizing pets are leading to steady development in the market. Because of new online channels and regular updates to pet care products, the industry is ready to grow a lot more in the following years. Veterinary support for natural treatments and buyers choosing pet products based on science make this trend stronger.
“By helping to reduce stress-related issues, like chewing, marking and barking with dogs, or scratching, marking and meowing with cats, all pet parents can feel secure knowing that SENTRY® Portable Calming Diffuser uses safe and scientifically proven technology.”
The growing adoption of pheromone-based products being adopted by pet owners in North America is clearly an increasing preference for non-pharmaceutical natural calming solutions among pet owners. Based on this example, ThunderEase® for Dogs, a calming diffuser kit, boasts that its users have seen over 80% of all stress-related (separation anxiety, noise phobias, etc.) behaviors improved in their dogs. The same can be said about the Adaptil® Calming Pheromone Diffuser, which claims to provide a solution that helps decrease stress caused by thunderstorms and fireworks by gifting soothing odors to your pet, similar to the ones created by mother dogs.
In particular, these products are very attractive to pet owners looking for drug-free ways to help them manage their pets’ stress. This preference, though, carries over since there is a larger movement towards holistic pet care; owners are choosing non-invasive treatments to care for their pets. The availability and marketing of these products also follow the same shift, where several pet care brands promote natural and calming effects on their pheromone-based products. It’s expected that if awareness and acceptance of these products continue to rise, the usage will continue to rise and provide pet owners a useful tool to handle their pets’ anxious and stress-induced behaviors.
It is now trending for pet owners to try natural methods to help their pets manage anxiety instead of using medication. The worries about what chemical-based treatments can do to the body have convinced many to look for safer, more natural options. Herbal sprays, pheromone diffusers, and blends of essential oils are growing in popularity because people find them gentle and effective. Calming ingredients such as valerian root, chamomile, and lavender are commonly chosen from nature for tea. This follows the wider trend of human wellness, which supports eating and living in ways free from artificial chemicals.
Vets and people who specialize in pet behavior are advising the use of natural products as the preferred way to start. More pet-care products have clean labels, which is helping to increase the use of plant-based options. Pet owners are increasingly aware of the things they let their pets come into contact with inside the house. Daily, pet parents like using natural diffusers because of how simple and secure they are. Increased interest in wellness has made brands invest more in research to develop green and soothing solutions.
In developing regions to use pheromone-based pet calming products continues to be an important challenge. A lot of pet owners in these areas have never heard of how animal mental health can improve their pets’ lives. The number of such products sold remains small since there is not much information about them, and few brands target the market. Using traditional pet care is common, so new approaches rarely have an opportunity to be used. Very few advanced pet wellness goods are found in rural and semi-urban areas. Because not all people have access, the awareness problem becomes even worse.
Industries should use educational methods and targeted advertising to win over customers and explain what they do. Many are put off from trying these goods because they seem costly and upscale. If there isn’t special outreach, it may take these markets longer to adopt new technologies. Missing knowledge is a serious barrier to developing the pet care industry in emerging economies.
Advances in creating both long-acting and multi-purpose pet pheromone diffusers are bringing major changes to North America Pet Pheromone Diffusers market. Latest diffuser types allow pheromones to be released over a long period for fewer refills. Because of these innovations, pet owners can now handle tasks more easily and successfully. Currently, inventors are creating formulas that allow a single diffuser to care for cats and dogs in the same household.
Active ingredients are being improved and preserved by companies that use microencapsulation and nanotechnology. As a result, pheromones are emitted at just the right amount for maximum wellness. These days, we can also find new diffusers that are manageable through a smartphone. They make it possible for people to control pheromone levels in response to their pet’s behavior. Improved performance is accompanied by environmentally friendly options using refillable packaging. Due to these enhancements, more businesses will use them while keeping customers pleased in the upcoming years.
More recommendations from veterinarians are helping boost trust and believability in pet pheromone diffusers. People rely on veterinarians for health advice for their pets, and what veterinarians recommend matters a lot to many pet owners. With more scientific studies proving the value of pheromones, many veterinarians now use such products in their plans for calming pets. These approvals guarantee pet parents that their pets are safe when they are looking for natural alternatives to medicine. Veterinary clinics and hospitals are now important places where pets receive these products.
A greater understanding and correct usage of their products occurs by educating veterinary teams. Successful stories from vets help many hesitant consumers start accepting veganism. This approach supports the existence of pheromone therapy methods and makes it different from rival treatments that aren’t based on science. The more professionals trust the brand, the more likely people are to keep using it. Veterinary care is key in expanding the market by connecting new ideas with customers who have trust in the industry.
Based on the product type, the North America Pet Pheromone Diffusers Market is classified into synthetic and natural diffusers. Ease of operation, continuous control, and a constant calming effect make plug-in diffusers the top choice for most customers. Many people use sprays if their pet becomes nervous quickly as for example, during traveling or seeing the vet. Being portable, pheromone collars are gaining interest from owners wanting an easy way to use them during outdoor trips or training.
Market Summary Dashboard
Wipes might seem niche, but they can be useful for treating hair issues in different spots, particularly for housing multiple pets. Research into formulas that serve multiple purposes and last for a long time is making it easier to offer various products. Market segments are designed to meet different owners' needs, which helps the industry progress.
Based on the application, the North America Pet Pheromone Diffusers Market is classified into dogs, cats, and other animals. Animals suffering from separation anxiety and loud noises like thunderstorms are a big reason why the dog segment has the largest part of the market. Placing pheromone diffusers for dogs in the home is popular as a gentle way to relax them. Cats are also affected, since changes in their environment, the arrival of other pets, and routine trips to the vet can cause stress for them.
A calming diffuser can help a cat’s behavior by discouraging aggressive acts and inappropriate marking. Except for large mammals, birds, and reptiles, which are part of the 'others' group, the rest of this market is small and still growing. Now that anxiety in pets is better understood, makers are producing diffusers meant just for them. In sum, the market is increasing since pet owners want unique ways to address stress and anxiety in many types of pets.
The U.S. pet pheromone diffuser market in North America has greater awareness concerning their well-being have made it the leader in this market. As people view pets as part of the family, there has been a sharp increase in the sale of calming products. Recent veterinary advice and solid retail and e-commerce structures are fueling the increased growth of the market. Ongoing progress in veterinary care by firms such as Ceva Santé Animale and Comfort Zone is helping products gain popularity. Pet owners in Canada tend to spend more money than most on pet healthcare products and services.
Canada pet pheromone diffusers market is currently a thriving market in North America, due to many pet owners and more attention on animal health. Using natural ways to relax is becoming more popular with Canadian consumers, such as using pheromone diffusers. The presence of government help and the increase in veterinary services support the development of our market. Shopping online has become especially important for people living in faraway places. Canadian companies that sell pet products are investing in informing and educating people about their offerings.
The North American pet pheromone diffuser market is highly concentrated and is constituted of a few established players and a few new entrants vying to grab the opportunities available in the field. Among all the products that it puts on the market, Feliway for cats and Adaptil for dogs, Ceva stands out with the trusted ones that are highly recommended by veterinarians. Other than that, calming diffusers from Comfort Zone are more mainstream, affordable, and accessible for the consumers. Other easy-to-use solutions at cost-competitive prices, like ThunderWorks and Sentry (PetIQ), also have a very strong market presence.
Each of the key brands has to fight for product applicability, pricing, availability, and innovation. Brand trust and the veterinarian’s endorsement help Variety Inc. in building buyer decisions. A lot of companies are putting their money into R&D to prolong the product’s life and efficacy. Reaching new customers relies greatly on online platforms and digital marketing and so on. Ceva Santé Animale teamed up with the Ontario SPCA in February 2025, where Ceva donated Feliway and Adaptil diffusers to be distributed to 12 animal centers during Pet Anxiety Month as an education on how to relieve stress in newly adopted pets. Competition in this fast-moving sector remains fierce as demand increases for non-drugging calming applications.
By Product Type
By Pet Type
By Application
By Distribution Channel
By End-User
By Region
North America
List of Companies:
The North America Pet Pheromone Diffusers Market accounted for USD 40.986 Billion in 2024 and USD 44.47 Billion in 2025 is expected to reach USD 100.55 Billion by 2035, growing at a CAGR of around 8.5% between 2025 and 2035.
Key growth opportunities in the North America Pet Pheromone Diffusers market include technological innovations in sustained-release and multi-species diffuser formulations, increasing veterinary endorsements driving consumer confidence and product credibility and expansion into Latin America and untapped markets through strategic distribution partnerships.
In the North American pet pheromone diffusers market, the largest segment is dog-appeasing pheromone (DAP) diffusers, primarily due to their effectiveness in managing separation anxiety, noise phobia, and general stress-related behaviors in dogs.
The United States will make the most notable contribution to the North America pet pheromone diffusers market due to high pet ownership and awareness.
Leading players include Ceva Santé Animale, Central Garden & Pet, PetIQ, ThunderWorks, and PetSafe. They dominate with trusted brands like Feliway, Adaptil, Comfort Zone, and Sentry.
The Middle East & Africa Pet Pheromone Diffusers Market accounted for USD 10.786 Million in 2024 and USD 11.67 Million in 2025 is expected to reach USD 25.67 Million by 2035, growing at a CAGR of around 8.1% between 2025 and 2035.
The Latin America Pet Pheromone Diffusers Market accounted for USD 18.236 Million in 2024 and USD 19.84 Million in 2025 is expected to reach USD 43.63 Million by 2035, growing at a CAGR of around 8.2% between 2025 and 2035.
The Europe Pet Pheromone Diffusers Market accounted for USD 26.965 Million in 2024 and USD 29.18 Million in 2025 is expected to reach USD 64.17 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The Asia Pacific Pet Pheromone Diffusers Market accounted for USD 30.2 Million in 2024 and USD 32.71 Million in 2025 is expected to reach USD 72.60 Million by 2035, growing at a CAGR of around 8.3% between 2025 and 2035.
The Pet Pheromone Diffusers market accounted for USD 107.86 Million in 2024 and is expected to reach USD 261.92 Million by 2035, growing at a CAGR of around 8.4% between 2025 and 2035.
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