Asia Pacific Smart Pet Collar Market By Pet Type (Dogs, Cats, Birds, Rabbits, Exotic Pets, Other), By Technology (GPS-based Collars, RFID-based Collars, Bluetooth-enabled Collars, Wi-Fi and Cellular-based Collars, Other), By Application (Pet Tracking & Geofencing, Health Monitoring, Behavioral Training, Identification & Security, Others), By Distribution Channel (Online Stores, Retail Stores, Veterinary Clinics & Pet Hospitals), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The Asia Pacific Smart Pet Collar Market accounted for USD 128.86 Million in 2024 and USD 142.26 Million in 2025 is expected to reach USD 382.63 Million by 2035, growing at a CAGR of around 10.4% between 2025 and 2035. Growing pet ownership, higher incomes, and urban tech adoption are boosting demand for advanced smart pet collars. New technology in pet collars helps keep pets safe and healthy in the Asia Pacific region. A rise in pet ownership and knowledge about pet care is creating more interest in these pet gadgets. With the rise of connected technologies, pets and their owners can now be closely monitored in real time. As urban areas become smarter, these collars can be better connected to other digital devices and benefit from more growth opportunities. Overall, the industry is doing well, boosted by more people using pet services and partnering with vets, despite a few setbacks, such as cost and awareness.

Industry Experts Opinion

“This award is a testament to our dedication to improving the lives of pets and their owners through groundbreaking technology.”

• Dr. Asaf Dagan, Co-Founder and Chief Veterinarian of PetPace.

Report Scope:

Market Dynamics

Rising pet adoption and humanization trends are driving demand for advanced pet care technologies.

The Asia-Pacific smart pet collar market is increasingly affected by people choosing pets and treating them like humans. Since pets are viewed as part of the family, people are increasingly willing to care for their health, safety, and general well-being. With people caring for their pets more, there is now a higher demand for gadgets such as smart collars. As well as using GPS, these devices monitor pets’ health and activity, helping owners take good care of them.

Many households in China, Japan, and India are focusing on using smart methods to help keep their pets safe in the city. More people’s incomes are growing, making it easier for them to purchase pet products. Campaigns on social media encourage people to consume less. Many pet owners are searching for products that provide helpful information about their pets. As a result, many who love their pets and enjoy technology are turning to smart collars. It is predicted that this trend will last, making the market grow in the future.

Increasing disposable incomes enabling consumers to invest in premium pet tracking smart devices.

A rise in how much people in Asia Pacific earn is allowing them to invest in better care for their pets, including smart collars. With financial stability on the rise, many owners are focusing on using new technologies that protect their pets. With people’s finances being restructured, it has become more likely for them to pick the latest devices with live tracking, health features, and behavior sensors. In cities, those with income can be found looking for products that are technologically advanced and in line with their everyday lives.

For many, smart collars are seen as necessary tools rather than regular pet accessories. Because pets are now easier to afford, their owners now come from a more diverse group of people. There is a rising number of people subscribing to services alongside these devices. A greater number of luxury design products have AI and app features found in affluent households. As a result, big global brands are localizing their products for Asia’s customers. Overall, greater financial resources are leading to increased spending on smart and data-based pet care.

The high cost of smart collars is restricting adoption in low-income and rural consumer segments.

Asia Pacific, who are either low-income or live in rural areas, are not using smart pet collars because they are too expensive. Rather than spending on extra pet features, most consumers in these regions focus on things they need. As a consequence, this kind of product is mainly purchased by well-off people living in cities. Since these devices have many features, like GPS, health tracking, and Bluetooth, they are too expensive for some users. Furthermore, people in rural areas have little awareness about these products and often find them hard to buy because they are not readily available.

Due to the lack of inexpensive accessories, people in these areas keep using regular collars for their pets. Not everyone having access to the same economic level slows both the market and the introduction of technology. It is challenging for companies to build functions into products that will not make them too expensive for consumers. This gap might be addressed if companies could reduce the cost of producing goods and include entry-level models in their markets. To encourage both wider growth and deeper involvement in the market, this problem should be addressed.

Expansion of e-commerce platforms improving product accessibility across geographically diverse areas.

The e-commerce platforms are helping to distribute smart pet collars to people in many different parts of the Asia Pacific region. Most pet tech products are available online to buyers from different areas, making it simple for anyone to purchase them. Because of this shift, people living in areas without many shops no longer depend as much on them. E-commerce sites supply buyers with plenty of details about products, feedback from customers, and low prices, making it easy for them to decide.

Services for quick home deliveries increase the appeal by solving regular issues during delivery. Furthermore, campaigns and specially targeted ads on these websites help spread knowledge about smart pet collars. Mobile internet and more smartphones have made shopping on the internet convenient. As a result of this trend, brands have access to previously hidden groups of consumers. Overall, more e-commerce businesses are encouraging more people in the region to use online platforms.

Technological advancements are enabling AI-driven health diagnostics and emotional behavior tracking solutions.

AI is changing smart pet collars by making it possible for them to monitor health and track pet emotions. Thanks to these new features, collars can keep tabs on pets’ health, detect any unusual signs, and study any behavior changes as they occur. Algorithms in AI allow for the early recognition of health issues in pets so that care can be given before they become severe. As pets interact or speak, tracking their emotions helps their owners recognize their requirements and needs more effectively. Doing this brings pets and owners closer and benefits their well-being.

With these smart collars, you can access information that was only provided at the vet office. Health updates and alerts can be accessed easily if the mobile app is properly integrated. Today, greater capabilities are being achieved due to upgrades in sensor technology and AI. As a consequence, AI-enabled dog collars are gaining popularity among people who use modern technology for looking after pets. It is set to bring positive changes to the care and behavioral needs of pets in the region.

Segment Analysis

Based on the pet type, the Asia Pacific Smart Pet Collar Market is classified into dogs, cats, birds, rabbits, and exotic pets. Most pet owners rely on smart collars because they are useful for features like tracking, training, and protecting pets. Being active and enjoying the outdoors leads more owners to rely on GPS and activity trackers for their dogs. In addition, more cats are being owned, so demand for pet collars that account for the special needs of cats is growing. Many cat owners choose collars that are light and comfortable and can monitor their pets’ health. Humans’ notion of pet ownership is evolving, and owners want to improve how they look after their pets, which is good for both sides. As manufacturers make various products for different pets, the market is steadily growing.

Based on the application, the Asia Pacific Smart Pet Collar Market is classified into tracking, training, monitoring, and managing safety. The main users of GPS pets are owners, who find it simple to locate their pets and avoid losing them with the help of GPS and geofencing tools. Keeping track of pets’ health is becoming popular as many owners hope to keep an eye on their pets’ vital signs and movements. With smart collars, training applications help improve a dog’s behavior by giving alerts through vibrations or sounds. With fall detection and emergency alerts, the app makes it safer for pets. People in the region paying more attention to animal welfare is encouraging growth in all areas and spurring new developments. The presence of different types of applications aids in maintaining steady growth for the market.

Regional Analysis

China has a vast pet population and is quick to accept new technologies, it holds the largest share in the Asia Pacific smart pet collar sector. Many pet owners are buying GPS collars and those that monitor health to use with mobile apps and payment services, often WeChat. Demand for expensive pet products is being boosted by the urban middle class. Both local and international companies are working hard to offer a variety of features to customers. The help of governments drives the development of the smart city market.

India owns pets and understands the importance of expert pet care. More folks in cities such as Mumbai and Bengaluru want pet collars that fit their budgets. With e-commerce, almost everyone in the country now has the chance to buy smart collars. The market is young, yet it already seems to have significant growth potential. Rising incomes and increasing use of technology help inspire economic growth.

In Japan, the market for smart pet collars is developing due to its modern technology and older pets. Because of this, collars with useful features are becoming very popular among pet owners. Many veterinary services and mobile health apps are linked together. The market seems to prefer smaller pet carriers for cats and small dogs. The company can expand further due to its high awareness and well-established network of retailers.

Pet owners in South Korea are adopting smart collars quickly because they are highly connected to the internet, and humans are treating pets more as companions. Many people who are familiar with technology appreciate GPS tracking, health tips, and behavior monitoring in smart collars. Because cities are crowded and living spaces are rarely big, pet technology helps keep pets healthy at home. Local companies and international brands are working in the market, boosting the level of competition. Programs supported by the government contribute to the growth of the pet market.

Competitive Landscape

Competitors in the Asia Pacific smart pet collar market are deployed from all over the globe, and the sector is rapidly growing as all parties fight for market shares. Leaving their mark digitally and engaging with other companies in the field are some of the methods that leading firms like Tractive, PetPace, FitBark, and Whistle Labs are expand their businesses. Certain startups from China, Japan, and India are joining the market and offering affordable and suitable solutions for their consumers. Many manufacturers are introducing GPS, health trackers, AI, and mobile networking into their products as part of their efforts to make their products more unique. There is also an increase in R&D spending and alliances with veterinarians to strengthen their credibility and use.

E-commerce helps store owners reach more customers and engage with them. Many companies are giving users the option to subscribe to data analytics and remote monitoring services. The aspects that are most important to customers are quality, price, and how many features are included. As more people seek out electric vehicles, businesses will have to compete more, which will result in a steady increase in innovations. In summary, with more people owning pets and using the internet, the market is set to develop rapidly in this region.

Asia Pacific Smart Pet Collar Market, Company Shares Analysis, 2024

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Recent Developments:

• In March 2024, PetPace launched PetPace 2.0, an AI-powered veterinary-grade smart collar offering continuous remote health monitoring. This device provides real-time medical insights for pet owners and veterinarians, enhancing proactive pet care.
• In September 2024, Petco introduced a new line of smart pet collars equipped with GPS and health monitoring sensors, enabling pet owners to track their pets' location and vital statistics remotely via a mobile app.

Report Coverage:

By Pet Type

• Dogs
• Cats
• Birds
• Rabbits
• Exotic Pets
• Other

By Technology

• GPS-based Collars
• RFID-based Collars
• Bluetooth-enabled Collars
• Wi-Fi and Cellular-based Collars
• Other

By Application

• Pet Tracking & Geofencing
• Health Monitoring
• Behavioral Training
• Identification & Security
• Others

By Distribution Channel

• Online Stores
• Retail Stores
• Veterinary Clinics & Pet Hospitals

By Region

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Taiwan
• Indonesia
• Thailand
• Malaysia
• Philippines
• Vietnam
• Rest of Asia Pacific

List of Companies:

• Whistle Labs Inc.
• Garmin Ltd.
• FitBark Inc.
• PetPace Ltd.
• Tractive GmbH
• Link AKC
• Wagz Inc.
• Dogtra
• PetSafe
• Barking Labs Corp.
• RAWR Inc.
• SCOLLAR Inc.
• Halo
• PETFON
• Gibi Technologies Inc.

Frequently Asked Questions (FAQs)

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