Published Date: May 2025 | Report ID: MI2751 | 220 Pages
The Middle East & Africa Smart Pet Collar Market accounted for USD 46.02 Million in 2024 and USD 50.67 Million in 2025 is expected to reach USD 132.63 Million by 2035, growing at a CAGR of around 10.1% between 2025 and 2035. Increasing urban pet ownership, health awareness, and e-commerce growth drive smart collar demand. The Middle East & Africa market for smart pet collars is developing at a fast pace with growing pet ownership, urban lifestyles, and greater emphasis on the health and safety of pets. The smart pet collars provide cutting-edge technology such as GPS tracking, health monitoring, and virtual fencing and are gaining popularity among tech-conscious pet owners. The market is especially increasing in markets such as the UAE and South Africa, where there is high demand for premium pet care products. Higher realization of pet health and ease of use of connected devices are driving adoption. As technology continues to advance and distribution channels continue to extend, the industry is poised to see strong and sustained growth.,
"These new features help speak for them, by alerting pet owners when a concerning pattern is emerging, often long before it may be visible to the naked eye."
"This award is a testament to our dedication to improving the lives of pets and their owners through groundbreaking technology."
| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 46.02 Million |
| CAGR (2025-2035) | 10.1% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 132.63 Million |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others. |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Pet Type, Technology, Application, Distribution Channel, and Country |
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The smart pet collar market is greatly affected by the increase in urban pet adoptions. With pets becoming more popular in urban areas, there is a greater need for more advanced methods of pet care. Due to things like having a busy schedule and safety concerns, urban pet owners would greatly benefit from being able to monitor their pets remotely through smart collars. Ultra-modern smart collars come equipped with GPS tracking, health monitoring, and activity tracking features. These enable pet owners to ensure the pets are well taken care of, even when they are forced to be away from home. Also, a wide range of people are now more acquainted with technology, which increases the utilization and acceptance of smart collars.
The ease of managing pets through mobile applications makes these devices even more appealing to the urban population. Together with the increase in average personal income in urban areas, there is a rising market for premium products. Smart collars enable pet owners to humanize their pets and easily offer advanced care options. Fundamentally, the change of lifestyle alongside urbanization is the best driver for the acceptance of smart collars. The persistent expansion of eastern regions adds to the expanding potential market.
The urban adoption of pets drives smarter pet collar innovations. Increased urbanization means that there is a rise in the adoption of pets, which leads to a demand for new ways of looking after them. Urban pet owners are more likely to have a busy schedule, which, combined with safety concerns, drives the need for remote monitoring through smart collars.
Smart collars come with GPS tracking, monitoring of health, and tracking of physical activity. These features allow pet owners to take care of their pets’ needs even when they are away from home. In addition, a smart collar can be used easily due to familiarity with technology and wider mobile access. Remote management through apps and an overall increase in personal income drive demand for advanced care solutions. Smart collars ensure that pet owners can easily personalize care and humanize advanced caregiving. In essence, smart collar acceptance is mainly driven by the urbanization lifestyle change.
High product price is a major factor hindering the widespread adoption of smart pet collars, especially in price-sensitive rural areas. Many rural pet owners barely have enough disposable income and usually consider basic pet care needs ahead of any fancy technology. The upfront cost of smart collars plus the subscription fees attached to certain features often prices this product out of the market. Infrastructure poses a problem too, since reliable internet rarely exists in rural areas, bringing down the very appeal of these devices.
Compounded by poor awareness regarding the benefits of wearable pet technology, adoption rates took a good hit in such regions. Hence, market growth stands stunted in rural areas compared to urban centers, where consumers are willing to pay a heavy price for good products. Manufacturers find it difficult to maintain this balance between affordability and richer features due to the sensitivity of price. With this attitude towards price, the markets outside big cities become very difficult to penetrate. These obstacles must be overcome by designing cost-effective solutions meant for rural customers. Otherwise, high prices will forever place a huge obstacle in uptake in poorer regions.
The combination of AI and IoT technology is deeply boosting the functionality and attractiveness of smart pet collars. AI facilitates sophisticated data analysis so that collars can track pets' health habits, identify abnormal behavior, and give predictive information. IoT connectivity provides real-time communication between the collar and pet owners through mobile apps, making monitoring convenient and easy. This integration enables features such as automatic notifications, virtual fences, and tailored activity monitoring.
The pet owners receive greater insights into their pets' welfare and can address potential problems in a timely manner. The added capabilities enhance user participation and satisfaction, fostering greater adoption. Further, integration with AI and IoT enables ongoing software updates, enhancing device performance over time. These technologies also enable personalized pet care experience opportunities. Finally, the market for smart collars gains from higher technology advancement, luring tech-conscious buyers. This trend is in a position to hasten growth and create new pet care technology standards.
The expansion of pet insurance in the Middle East and Africa is directly aiding the adoption of smart preventive healthcare devices like smart collars. With the greater availability of pet insurance, pet owners are likely to shift their focus to proactively maintaining their pets’ health to avoid expensive treatments, thereby elevating their treatment during illness. Insurance carriers commonly recommend the use of supported devices to monitor the vital signs and activities of pets, making early detection of health issues more practical. There is a great incentive for pet owners to make use of smart collars that track and alert them to changes in their pet’s health.
The availability of pet insurance promotes consumer confidence drastically, making them willing to spend on advanced technologies for pet care. Moreover, these insurance providers might offer discounts and benefits along with the policy for insured pets that use these devices, further widening the market. The emerging pet insurance market will encourage the prevention culture, making pets and pet parents rely less on emergency vet visits, which increases the overall well-being of pets, in turn improving their welfare. Overall, there is increased penetration of smart collars and pet insurance in the region and advanced technologies, aligned toward mutual economic gain for all stakeholders.
Based on the pet type, the Middle East & Africa Smart Pet Collar Market is classified into dogs, cats, birds, rabbits, and exotic pets, with dogs having the largest share as they have higher adoption rates and spend more time outdoors. Owners of dogs are also spending money on smart collars to track their pets in real time, monitor their fitness, and provide safety features, particularly in urban and suburban locations. Cats are an emerging segment based on their growing popularity of lightweight, comfortable collars for indoor and outdoor monitoring. Smart collars for cat owners are increasingly sought after as more individuals look for ways to track their pets' health and whereabouts. Although dogs lead in volume and revenue, the cat segment is anticipated to rise faster. This trend is underpinned by expanded awareness of cat health and safety requirements. Both segments overall are gaining from technological innovation and expanded pet humanization.
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Based on the application, the Middle East & Africa Smart Pet Collar Market is classified into tracking, training, monitoring, and managing safety, with tracking being the leading segment. Pet owners are preferring GPS-based collars more and more to allow real-time location tracking, especially for dogs that go outdoors. Training applications are also finding favor, particularly among pet parents searching for behavioral solutions that provide features such as vibration or sound alerts. Monitoring of activity and health is one of the fastest-growing categories, propelled by growing awareness of preventive pet wellness and care. Such collars enable monitoring of vital parameters, sleep, and exercise, facilitating early detection of diseases. Virtual fencing and alert functions in case of emergencies are some of the other applications, providing stronger safety features. Convergence of several applications into one device is emerging as a principal driver for overall market take-up.
The UAE dominates the Middle Eastern smart pet collar market because of its high population income, high pet ownership ratio, and willingness to adopt premium pet care technologies. Urban pet owners, especially in Dubai and Abu Dhabi, are adopting smart collars for tracking, training, and monitoring health. The strong e-commerce platform and availability of global pet tech brands in the country drive market growth. Moreover, growing pet humanization and a trend towards premium pet accessories prop up demand. Government regulations favoring animal welfare further boost awareness. The UAE is likely to continue on a robust growth path in this market.
South Africa is a major African market with constant growth in pet adoption and availability of veterinary infrastructure. Smart collars for pets are becoming more popular among dog owners for GPS tracking and safety when outdoors. Increased demand from the rising middle class and greater concern about pet health and well-being are driving the market to expand. Pet tech advances are accessible now through both web platforms and specialty pet stores. Though affordability is still an issue in rural communities, urban centers such as Johannesburg and Cape Town are increasingly experiencing adoption. The nation is also observing a rising interest in monitoring collars.
Saudi Arabia is becoming a potential market for smart pet collars, fueled by a cultural transformation towards pet keeping, particularly among the younger population. The use of smart technologies in daily life is also impacting the pet care industry, with users looking for connected devices for pet training and security. Higher disposable income and increased sensitivity towards pet wellness are underpinning the demand for smart collars. Online shopping is contributing largely to the accessibility of products nationwide. While the government encourages animal welfare schemes, the market can expand even more, particularly in cities such as Riyadh and Jeddah.
Egypt's smart pet collar market is slowly growing, backed by rising pet adoption and digital literacy. Although still an emerging segment, urban consumers are expressing interest in budget-friendly smart collar solutions, especially those providing tracking and anti-theft capabilities. Cairo and Alexandria are the top cities by demand levels because of superior purchasing power and awareness of pet care. The market also gets a boost from the expansion of local and regional e-commerce platforms. Although premium adoption is still low relative to the Gulf states, Egypt has potential for high growth as technology penetration and pet care awareness keep increasing.
The local and global businesses in the Middle East & Africa smart pet collar market supplying various innovative products. Garmin, Tractive, and PetPace are important firms in the market because they offer great features such as GPS tracking, monitoring pets’ health, and training programs. They enjoy a strong reputation and keep investing resources in developing new technologies. Affordable regional brands are also springing up to meet the demands of local consumers. Many companies use the internet, shop-in-shop partnerships, and membership programs to grow their customer base.
Features such as design, long battery life, and apps are key factors that influence what consumers choose. PetSmart often works with others and advertises to pet owners who live in cities. More customers value businesses that provide great after-sales service. More people are pet advocates, so more businesses are beginning to compete in the industry.
Middle East & Africa Smart Pet Collar Market, Company Shares Analysis, 2024
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By Pet Type
By Technology
By Application
By Distribution Channel
By Region
Middle East & Africa
List of Companies:
The Middle East & Africa Smart Pet Collar Market accounted for USD 46.02 Million in 2024 and USD 50.67 Million in 2025 is expected to reach USD 132.63 Million by 2035, growing at a CAGR of around 10.1% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Smart Pet Collar market include the integration of AI and IoT enhances collar functionality and appeal, pet insurance growth supports preventive healthcare device adoption regionally and the government animal welfare policies promote advanced pet monitoring solutions
In the Middle East & Africa smart pet collar market, the largest segment is driven by dogs, as they are more commonly kept as pets and often require outdoor monitoring.
The UAE will make a notable contribution to the Middle East & Africa smart pet collar market due to high pet adoption and tech-savvy consumers.
Leading players in MEA smart pet collar market include Garmin, Tractive, PetPace, Whistle, and Link AKC, offering advanced tracking and health features.
The North America Smart Pet Collar Market accounted for USD 174.88 Million in 2024 and USD 193.42 Million in 2025 is expected to reach USD 529.72 Million by 2035, growing at a CAGR of around 10.6% between 2025 and 2035.
The Latin America Smart Pet Collar Market accounted for USD 78.23 Million in 2024 and USD 86.22 Million in 2025 is expected to reach USD 227.73 Million by 2035, growing at a CAGR of around 10.2% between 2025 and 2035.
The Europe Smart Pet Collar Market accounted for USD 115.05 Million in 2024 and USD 126.90 Million in 2025 is expected to reach USD 338.23 Million by 2035, growing at a CAGR of around 10.3% between 2025 and 2035.
The Asia Pacific Smart Pet Collar Market accounted for USD 128.86 Million in 2024 and USD 142.26 Million in 2025 is expected to reach USD 382.63 Million by 2035, growing at a CAGR of around 10.4% between 2025 and 2035.
The Smart Pet Collar Market accounted for USD 460.23 Million in 2024 and is expected to reach USD 1380.26 Million by 2035, growing at a CAGR of around 10.5% between 2025 and 2035.
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