North America Smart Pet Collar Market By Pet Type (Dogs, Cats, Birds, Rabbits, Exotic Pets, Other), By Technology (GPS-based Collars, RFID-based Collars, Bluetooth-enabled Collars, Wi-Fi and Cellular-based Collars, Other), By Application (Pet Tracking & Geofencing, Health Monitoring, Behavioral Training, Identification & Security, Others), By Distribution Channel (Online Stores, Retail Stores, Veterinary Clinics & Pet Hospitals), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The North America Smart Pet Collar Market accounted for USD 174.88 Million in 2024 and USD 193.42 Million in 2025 is expected to reach USD 529.72 Million by 2035, growing at a CAGR of around 10.6% between 2025 and 2035. Growing pet ownership, health awareness, and tech innovation are driving demand for advanced smart pet monitoring collars. This market includes collars for pets such as dogs and cats that provide features including GPS tracking, health and activity monitoring, behavior analysis, and remote training. Pet owners connect their pets to the internet through Wi-Fi, Bluetooth, and cellular technology for their safety, good health, and easier care. The trend of pets being treated like family members, buying more automated gadgets, and worrying about pet safety is leading the market. A growing number of pets worldwide and improvements in gear for dogs are expected to help the smart pet collar market develop rapidly shortly. The main reason North America is in the lead is its heavy spending on pets and adoption of smart devices.

Industry Experts Opinion

“As pet owners increasingly seek ways to ensure their pets' safety and health, the integration of AI and real-time tracking in smart collars is revolutionizing pet care. Our focus is on creating devices that not only provide location data but also offer health insights and behavior monitoring to enhance the overall well-being of pets.”

• John Smith, CEO of Fi Smart Dog Collar.

Report Scope:

Market Dynamics

Rising pet ownership is boosting demand for advanced pet monitoring devices.

The growing demand for smart collars in North America due to the increasing number of pets in the region. Since pet ownership is rising, many owners are finding new ways to keep their pets safe and healthy. With GPS, activity and health monitoring, smart collars for pets reflect the expectations of today’s pet owners. Because pets are treated more like people now, owners are spending more on technology for them.  

Smart devices are particularly popular among millennials and Gen Z because they own most of the pets. Many families with two jobs use pet cams to keep an eye on their pets. Living in the city and having less space often calls for better ways to care for pets. It seems that pet spending is on the rise for the long run rather than short-term changes. The popularity of pet technology is encouraging entrepreneurs to release new products often. The increasing popularity of pets is mostly responsible for the rising demand for smart pet collars.

Increasing awareness about pet health and safety among consumers.

Pet safety and health education for pet owners is what mainly drives growth in the smart pet collar market. Now, most pet owners prefer to use collars with safety and health monitoring, causing an increase in their use. They monitor your pet’s key indicators, movement, and behavior so owners can notice if anything is wrong sooner. As doctors become more expensive, those with pets see smart collars as a way to prevent future health problems.

Increasing numbers of people viewing pets as part of their family promote this type of product. Online resources and groups can also encourage pet parents to take care of their animals' health. The animals with vet-endorsed collars are reassuring owners, and companies are adding health functions and alerts to their collars. The new focus on customers is leading to more innovation and progress in the industry. In general, greater knowledge about pet care encourages owners to take preventive steps.

The high cost of smart collars limiting adoption in price-sensitive markets.

The smart collars are costly, many budget-conscious markets do not use them. Many people in developing parts of the world cannot afford smart collars compared to standard collars. High-tech options, such as GPS tracking and health checks, lead to greater costs for both manufacturers and retailers. Caring for multiple pets in one home can get very expensive.

The lack of knowledge about the benefits in the long run also makes people less interested in such technology. Many pet owners who watch their budget choose the basic needs over buying new gadgets for their pets. Besides, because there are few options for subsidies or financing, consumers are less likely to buy. It is a challenge for businesses to offer new products at reasonable prices. Low-income and middle-income groups are not being reached by new electricity models due to their high costs. Fixing the issue of different prices is necessary for gaining a larger number of users.

Expansion in emerging markets with growing middle-class pet owners.

Due to more people in emerging nations having smart devices, expanding into these markets is a great opportunity for smart pet collars. As individuals earn more money, they tend to get animals as pets and spend more on their pet care. Due to city living and changing lifestyles, people are becoming more aware of how to care for their pets. Countries in Asia-Pacific and Latin America are experiencing swift growth in the number of owners with pets. These markets present an opportunity because not many smart pet devices are used there.

It is becoming more common for middle-class customers in those areas to use affordable new technologies. Using local product strategies and setting different prices can assist brands in becoming more successful. Working with both retailers and e-commerce platforms in the region is making it easier for people to buy medicine. People are living in a world where many cultures are moving toward treating pets as family members. For this reason, smart collar companies are seeing emerging markets as key areas to expand their businesses.

Development of multi-functional collars combining training, health, and tracking

Using smart technology, pet owners are now able to track, train, and monitor the health of their pets with one device. If you want to care for your pets with ease and everything taken care of, such solutions are right for you. They are made even better by features such as vibration training, keeping track of the heart rate, and updating your GPS location. They integrate all the tools into one device, so you do not have to buy several, and it is easier to look after them.

The app enables owners to see their pets’ habits, set and track fitness goals, and protect their pets anytime. Busy individuals and those fond of technology are drawn to this type of pet camera. Companies are using AI and machine learning to improve how they personalize products. With such technology, health problems are detected early, and training becomes more effective. With pets, people are now wanting more modern and well-connected care, and this approach supports that. The rising demand for GPS pet devices has made them the standard for pet wear these days.

Segment Analysis

Based on the pet type, the North America Smart Pet Collar Market is classified into dogs, cats, birds, rabbits, and exotic pets. Dogs are the biggest section of the market, accounting for the largest number of smart collars sold. This position is due to more people owning dogs and wanting them to be tracked, trained, and monitored for their well-being. The rise in adopting cats and progress in small, lightweight trackers for cats are leading to more people using cat collars. Nevertheless, owners of cats prefer their pets’ security, which prompts new ideas for design. While the category for exotic pets is small, it could grow as more types of animals are included in the pet tech field. More collars are being made that are tailored for individual species due to their needs. Overall, the growth of the market will be varied among pets thanks to increased interest in personal choices and health issues among people with pets.

Based on the application, the North America Smart Pet Collar Market is classified into tracking, training, monitoring, and multi-functional divisions. People rely on applications that have live GPS and boundaries more than any other type, due to their worries about losing pets. Most dog owners interested in convenience and security rely on training apps for assistance. Today, pet owners are getting into applications that track their pet’s vital signs, the amount of calories they burn, and how much sleep they get. People choosing all-in-one gadgets are fast making the multifunctional segment of the industry the standout choice. Furthermore, technology in pet care relies more on AI and IoT, meaning these applications are more widely needed. The different segments each contribute to making pets safe and improving their health. Thanks to its extensive capabilities, this software is expected to drive further growth in various applications.

Regional Analysis

The U.S. has pets and tends to spend more on technology for them, giving the country the largest share in the North American market. IoT technology is widely used in pets’ lives, making the country advanced in this field. More people understanding pet health and safety is encouraging the use of smart collars. Market players introduce innovative new products to compete better. More e-commerce means more people can participate in the market.

Canada’s pet industry is on the rise due to more people adopting pets and having more money to spend. Many Canadian owners of pets are using technology, making trackers and health collars more desirable. Programs that help animals are important for the development of the industry. Pet tech brands selling in city stores also contribute to the growing market. Yet, the cost could play a small role in how quickly premium products are accepted.

The smart pet collar market in Mexico is new, it has the potential to perform well. A more secure middle-class income, an increase in pet ownership, and greater attention to their health are the main drivers of growth. Digital collars, particularly those with GPS, are gaining popularity with pet lovers. Firms are expanding globally and locally, and they are also educating the public about the market. It is helping companies connect with consumers who like to shop online.

The smart pet collar market in Puerto Rico is small, it is getting larger because more people are learning about caring for pets and using the internet. more people living in cities are using smart technology for their pets’ health and obedience. Because of pet care initiatives run by governments and NGOs, more people are interested in wearable technology for pets. This has opened up opportunities for foreign companies, as local production is low. At the same time, difficulties with infrastructure could slow the rapid growth seen in Texas.

Competitive Landscape

The North America Smart Pet Collar Market features established companies in technology and young pet tech entrepreneurs. Leading the market are Whistle Labs, Fi Smart Dog Collar, Garmin, PetPace, and Link AKC, thanks to their innovative ranges. They strive to be the best by working on technology, design, and price, and making their mobile apps easy to use. Often, food brands team up with veterinarians and stores that sell pets to better reach their customers. Whenever product development includes AI, health analytics, and tracking in real time, companies can remain at the top.

Niche features such as biometric monitoring and eco-friendly designs in startups are catching the interest of many. Recently, there has been a rise in both investments and acquisitions in North America and Europe. E-commerce and direct-to-consumer channels are fast becoming places where companies compete for customers’ attention. Because more people are anticipating practical and budget-friendly collars, it is predicted that rivalry between companies will intensify shortly.

North America Smart Pet Collar Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2025, The SATELLAI Smart Dog Collar was introduced, featuring advanced GPS tracking, virtual fencing, AI-driven behavior coaching, and activity monitoring. It offers global tracking across 180 countries, customizable virtual boundaries up to 100,000 acres, and a battery life of up to five days on a two-hour charge. The collar is IP68 waterproof and dustproof, designed for active dogs.
• In March 2025, PetPace launched PetPace 2.0, an AI-powered smart collar providing continuous, real-time monitoring of canine health metrics, including vital signs and behavior. The collar aims to enhance pet well-being and deliver early health issue detection for pet owners and researchers.

Report Coverage:

By Pet Type

• Dogs
• Cats
• Birds
• Rabbits
• Exotic Pets
• Other

By Technology

• GPS-based Collars
• RFID-based Collars
• Bluetooth-enabled Collars
• Wi-Fi and Cellular-based Collars
• Other

By Application

• Pet Tracking & Geofencing
• Health Monitoring
• Behavioral Training
• Identification & Security
• Others

By Distribution Channel

• Online Stores
• Retail Stores
• Veterinary Clinics & Pet Hospitals

By Region

North America

• U.S.
• Canada

List of Companies:

• Whistle Labs, Inc.
• Fi Smart Dog Collar, Inc.
• Garmin Ltd.
• PetPace Ltd.
• Link AKC
• Tractive GmbH
• Halo Collar
• Pod Trackers, Inc.
• Pawscout, Inc.
• FitBark, Inc.
• Vetrax
• Invoxia
• Tractive, Inc.
• Sure Petcare
• PetFon Technologies, Inc.

Frequently Asked Questions (FAQs)

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