Industry Outlook
The Middle East & Africa Elderly Care Market accounted for USD 114.85 Million in 2024 and USD 122.20 Million in 2025 is expected to reach USD 227.24 Million by 2035, growing at a CAGR of around 6.4% between 2025 and 2035. Increasing aging population, chronic illnesses, and government-backed digital health drive Middle East & Africa elderly care growth. The Middle East & Africa Elderly Care Market incorporates various services and products used to take care of the elderly population in the Middle East and Africa, such as home healthcare, long-term care, assistive technologies, and mobility aids. As a fast-aging population with an increasing trend of chronic diseases, the need to offer quality care to the elderly is on the rise.
The market is shifting to the digitalization of health, telehealth, and robotic support, which assists in making care more available and efficient. Although culture favors family-based care, formal care services among the elderly are becoming acceptable. The long-term prospects of the industry are fine due to technological advancement, increasing healthcare facilities, and growing investments.
Industry Experts Opinion
“AI represents a dramatic opportunity to improve healthcare by turning data into actionable insights that enable more precise and personalised care across the health continuum.”
- Vincenzo Ventricelli, CEO of Philips Middle East, Turkey & Africa (META).
Report Scope:
Parameter | Details |
---|
Largest Market | MEA |
Fastest Growing Market | MEA |
Base Year | 2024 |
Market Size in 2024 | USD 114.85 Million |
CAGR (2025-2035) | 6.4% |
Forecast Years | 2025-2035 |
Historical Data | 2018-2024 |
Market Size in 2035 | USD 227.24 Million |
Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others |
What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
Segments Covered | Type, Application, End-user, and Country |
To explore in-depth analysis in this report - Request Sample Report
Market Dynamics
The rising geriatric population is increasing demand for home healthcare and supportive caregiving services.
An increase in the geriatric population in the Middle East & Africa Elderly Care Market is exerting additional pressure on home-based healthcare and supportive caregiving services. Due to the rise in life expectancy and age-associated health situations, the conventional family-based eldercare systems are struggling. This has led to the increased trust in professional in-home nursing, rehabilitation, and palliative care services. The healthcare policy in the region is slowly picking up to favor elderly care, such as subsidization of home-based medical services by governments in the region.
The Vayomithram project, supported by the government of Kerala, mobilizes clinics and palliative outreach to the elderly among the citizens in urban municipalities. Also, in 2020, India updated telemedicine guidelines by the Ministry of Health & Family Welfare, making remote consultations with the elderly easier. This has been consistent with the Middle East & Africa countries following suit to fill the gaps in accessing care. The move is part of the wider attempts to combat the growing need for accessible, round-the-clock, and personalized elderly care. Net-net, the trend is transforming the elder care ecosystem, where home-based care is taking a pillar role.
Government investments are improving digital health infrastructure and expanding elder-focused medical coverage access.
The governments in the Middle East & Africa region are focusing on the digitalization of healthcare to support elder-centric medical care. They will achieve this by incorporating telemedicine platforms and virtual hospitals, and AI-powered monitoring devices to enhance access, particularly to aging populations in remote or underserved regions. These efforts enable round-the-clock care, teleconsultations, and real-time monitoring of health parameters of chronic ailments that the elderly often experience. Electronic health records are also being embraced by the public health systems to make the handling of patients easy and to ensure they have a personalized treatment plan.
Digital health applications and remote diagnostic devices are being implemented to give the elderly more self-care opportunities. There is also an expansion of mobile health units and home-care services led by the government, making less use of hospital visits. It is all about developing robust and technology-enabled ecosystems that can support the changing healthcare demands of older adults. This kind of investment is contributing to the closing of urban-rural healthcare disparities and making it possible to intervene in time. Such trends correspond to an overall determination to age with pride and autonomy.
Limited healthcare workforce availability is affecting access to skilled elderly caregiving professionals regionally.
The Middle East & Africa Elderly Care Market is beginning to feel the pinch of the growing demand to provide care to the aging population; this is due to the fact that the healthcare workforce is also small. The shortage of skilled geriatric personnel, including nurses, physiotherapists, and home-care aides, is impacting the quality and access of services for older adults, too. The health care system of most countries is so reliant on foreign workers that it leaves a vacuum whenever there is a shift in migration patterns or a change in policies.
The scenario is more dismal in the rural and underserved areas where access to competent caregivers is minimal. In addition, there is no reliable support for workforce development through poorly specialized training programs in geriatrics. This disconnect is present in both institutional and home-based care models. Overworked staffing generally leads to burnout, which reduces the efficiency of care and patient satisfaction. As the number of the aging population continues to rise, the burden on the existing caregivers continues to rise. Governments and privately provided services are beginning to invest in workforce development, but it has yet to be implemented widely. This is the principal issue that needs to be addressed to get sustainable quality elderly care in the Middle East & Africa.
Expansion of AI-integrated elder monitoring systems, enabling proactive and efficient care models.
The Middle East & Africa Elderly Care Market is beginning to feel the pinch of the growing demand to provide care to the aging population. This is because the healthcare workforce is also small. The shortage of skilled geriatric personnel, including nurses, physiotherapists, and home-care aides, is impacting the quality and access of services for older adults, too. The health care system of most countries is so reliant on foreign workers that it leaves a vacuum whenever there is a shift in migration patterns or a change in policies.
The scenario is more dismal in the rural and underserved areas where access to competent caregivers is minimal. In addition, there is no reliable support for workforce development through poorly specialized training programs in geriatrics. This disconnect is present in both institutional and home-based care models. Overworked staffing generally leads to burnout, which reduces the efficiency of care and patient satisfaction. As the number of the aging population continues to rise, the burden on the existing caregivers continues to rise. Governments and privately provided services are beginning to invest in workforce development, but it has yet to be implemented widely. This is the principal issue that needs to be addressed to get sustainable quality elderly care in the Middle East & Africa.
Telehealth platforms are bridging urban-rural gaps in personalized and timely elder medical support.
In the Middle East & Africa Elderly Care Market, telehealth platforms are becoming instrumental in ensuring there is a reduced urban-rural gap when it comes to medical support of the elderly population. The platforms will help the seniors in far-flung communities receive quality healthcare without frequent travel. Virtual consultations will allow the elderly patients to access specialists and get diagnosed on time, as well as have better management of chronic diseases. Telehealth minimizes the geographical factor and allows us to mitigate the lack of local geriatric specialists. It also promotes follow-up and constant monitoring, which are necessary in the management of age-linked health challenges.
Video-based consultations and mobile health applications further individualize the delivery of care. This digital model will guarantee faster response time and will enhance the general patient satisfaction levels. Care coordination can also involve family members remotely to boost emotional and clinical support. Telehealth offers the elderly the opportunity to safely and independently age by increasing the scope of healthcare services. Such platforms hold the key to building inclusive, accessible, and patient-centered eldercare systems.
Segment Analysis
Based on the type, the Middle East & Africa Elderly Care Market is classified into services and products. The services segment is the largest market, consisting of home healthcare, nursing care, rehabilitation, and palliative care, due to the increasing demand for professional assistance and chronic disease treatment in the elderly population. This is especially true with the home-based services, as they are affordable and convenient. The products category will comprise mobility and assistive products, monitoring devices, and healthcare consumables specific to the needs of the seniors.
The use of technological advancements such as wearable health monitoring devices and senior-friendly medical equipment is increasing the uptake of products. The cumulative improvement of AI and IoT in the two segments improves the quality of care and real-time monitoring. The combination of services and products creates an entire ecosystem of elderly care that reacts to the changing healthcare demands of the region.
Based on the application, the Middle East & Africa Elderly Care Market is classified into chronic illness management, post-surgical recovery, and general well-being. The biggest share belongs to chronic illness management due to a high number of cases of illnesses like diabetes, hypertension, and arthritis in the older population. This sector is dependent on remote monitoring, continuous care, and medication support heavily.
Another important use is in post-surgical recovery, where there is a growing need for short-term rehabilitation, physiotherapy, and nursing care after surgeries. General well-being aims at preventive care, mental health, nutritional services, and lifestyle control to improve the quality of life. Wearables and telehealth platforms are technological solutions important in all three segments. Application-specific service delivery in the region is also being boosted by the incorporation of personalized care plans.
Regional Analysis
The UAE Elderly Care Market is one of the best markets in the Middle East & Africa region in terms of elderly care due to the strong healthcare facilities and the growing government priority in the welfare of senior citizens. Home healthcare and assisted living services are growing at a very high rate in the country, owing to an increase in lifestyle-related chronic diseases amongst the aging population in the country. Dubai and Abu Dhabi are making huge investments in digital health platforms and AI-based systems to monitor the elderly. The residential care homes and elder-specific clinics are also being increased by the private players. The urbanization and cultural changes are corroborating the use of formal elderly care services.
The South Africa Elderly Care Market is one of the major markets in the African region, driven by the rising population of the elderly and the rising burden of age-related diseases. Both the government and the private healthcare sector are building long-term care centers, most particularly in the urban regions. An increase in demand for home-based care and community elder programs is also being observed in the country. Nevertheless, the unequal access to health care between the rural and urban regions is still an issue. The gaps in care delivery are being slowly filled with the use of technological innovations, including telehealth and mobile diagnostics.
The Saudi Arabian Elderly Care Market is quickly becoming one of the key players in the elderly care area, with promoting the modernization of healthcare and the integration of senior citizens. Geriatric hospitals, wellness centers, and home healthcare services are being actively funded by the government to be developed. Management of chronic conditions is a top priority, and there is an increased use of digital technology to monitor and administer drugs continuously. Cultures are changing to permit more use of professional caregiving services in addition to family care. The funding for the infrastructure relating to the elderly will increase dramatically.
Egypt's Elderly Care Market, with a big and aging population, becomes a critical market for elderly care services in North Africa. Chronic disease management and long-term care are in increasing demand, particularly in Cairo and other urban centers. Structured elder care is slowly gaining implementation in the country (home nursing, rehabilitation, teleconsultation services, etc.). Nevertheless, the sector is mostly informal, and family-based care is prevailing. Efforts by the government and other non-governmental organizations are assisting in increasing access to care for low-income and underserved seniors.
Competitive Landscape
The Middle East & Africa Elderly Care Market is a combination of international medical-tech powerhouses and locally based speedy growers. Philips and Medtronic are the front runners in the remote patient monitoring and home-based medical devices categories, with the former offering such solutions as Virtual Care Management, and the latter with its wearable cardiac and monitoring systems. Air Liquide, which has a solid business in home respiratory and in chronic-care connectivity services (such as Chronic Care Connect), has a sizeable stake in home healthcare.
In the Middle East & Africa region, regional players, including Amana Healthcare, Manzil, NMC, Abeer, and Al Tadawi, are rapidly increasing in-home nursing, physiotherapy, and telehealth services. In September 2023, HCAH, India, acquired Medwell SA, South Africa, to become the largest player in the assisted living segment in the region, with about 300 beds. The transaction highlights a larger trend of M&A-led regional growth, whereby providers are merging tech-enabled platforms with institutional capabilities to seize the growing demand for elderly care in the Middle East & Africa.
Middle East & Africa Elderly Care Market, Company Shares Analysis, 2024
To explore in-depth analysis in this report - Request Sample Report
Recent Developments:
- In March 2025, Philips announced the further expansion of its virtual care offerings as emphasizing remote patient monitoring to address staff shortages and improve chronic disease support as positioning itself as a digital-health leader in the region.
- In January 2025, at Arab Health 2025, Philips unveiled a range of AI-driven innovations, including cutting-edge diagnostic tools and enhanced patient monitoring systems designed to strengthen elderly care infrastructure across the Middle East.
Report Coverage:
By Type
- Services
- Assisted Living
- Adult Day Services
- Home Care Services
- Palliative Care
- Long-term Care
- Others
- Products
- Mobility Assistance Devices
- Assistive Devices
- Medical Devices
- Others
By Application
- Chronic Illness Management
- Post-Surgical Recovery
- General Well-being
By End-User
- Hospitals
- Long-term Care Centers
- Home-based Settings
- Others
By Region
Middle East & Africa
- Turkey
- South Africa
- Saudi Arabia
- UAE
- Egypt
- Israel
- Nigeria
- Algeria
- Kenya
- Morocco
- Rwanda
- Oman
- Qatar
- Iran
- Kuwait
- Rest of Middle East & Africa
List of Companies:
- Koninklijke Philips N.V.
- Medtronic Plc
- Air Liquide
- HCAH (Homecare at Home)
- Amana Healthcare
- Manzil Healthcare Services
- NMC Healthcare
- Abeer Medical
- Al Tadawi Medical Centre
- Saudi German Hospitals Group
- Magrabi Hospitals & Centers
- Julphar
- Fresenius Medical Care AG & Co. KGaA
- Home Instead, Inc.
- Right at Home, LLC
Frequently Asked Questions (FAQs)
The Middle East & African Elderly Care Market accounted for USD 114.85 Million in 2024 and USD 122.20 Million in 2025 is expected to reach USD 227.24 Million by 2035, growing at a CAGR of around 6.4% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Elderly Care market include expansion of AI-integrated elder monitoring systems enabling proactive and efficient care models, telehealth platforms bridging urban-rural gaps in personalized and timely elder medical support, and private sector investments promoting innovation in senior housing and specialized geriatric wellness centers.
Home healthcare is the largest segment, while hospice and palliative care services are the fastest-growing in the Middle East & Africa elderly care market.
South Africa will make a notable contribution, dominating the Middle East & Africa elderly care market with the highest regional demand and rapid service expansion.
Global and regional leaders in the Middle East & Africa elderly care market include Philips, Medtronic, Air Liquide, Amana Healthcare, Manzil Healthcare, Al Tadawi Medical Centre, NMC Healthcare, and Abeer Medical, driving innovation in remote monitoring, home care, and clinical support services.
Related Report
North America Elderly Care Market Share & Size 2025-2035
The North America Elderly Care Market accounted for USD 436.43 Million in 2024 and USD 466.54 Million in 2025 is expected to reach USD 909.22 Million by 2035, growing at a CAGR of around 6.9% between 2025 and 2035.
Jun 2025
Healthcare 220 Pages Read More
Latin America Elderly Care Market Share & Growth 2025-2035
The Latin America Elderly Care Market accounted for USD 195.24 Million in 2024 and USD 207.93 Million in 2025 is expected to reach USD 390.31 Million by 2035, growing at a CAGR of around 6.5% between 2025 and 2035.
Jun 2025
Healthcare 220 Pages Read More
Europe Elderly Care Market Share, Size & Growth 2025-2035
The Europe Elderly Care Market accounted for USD 367.52 Million in 2024 and USD 392.14 Million in 2025 is expected to reach USD 750.05 Million by 2035, growing at a CAGR of around 6.7% between 2025 and 2035.
Jun 2025
Healthcare 220 Pages Read More
Asia Pacific Elderly Care Market Share & Growth 2025-2035
The Asia Pacific Elderly Care Market accounted for USD 287.12 Million in 2024 and USD 306.07 Million in 2025 is expected to reach USD 579.95 Million by 2035, growing at a CAGR of around 6.6% between 2025 and 2035.
Jun 2025
Healthcare 220 Pages Read More
Elderly Care Market Share, Size, Trend & Growth 2025-2035
Elderly Care Market industry reached a market value of USD 1,148.5 Billion in 2024 and is forecast to climb to USD 2,368.2 Billion by 2035, fueled by a CAGR of approximately 6.80% throughout 2024-2035.
Jun 2025
Healthcare 240 Pages Read More