Europe Elderly Care Market By Type (Services {Assisted Living, Adult Day Services, Home Care Services, Palliative Care, Long-term Care, Others} and Products {Mobility Assistance Devices, Assistive Devices, Medical Devices, Others}), By Application (Chronic Illness Management, Post-Surgical Recovery, General Well-being), By End-User (Hospitals, Long-term Care Centers, Home-based Settings, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The European elderly Care Market accounted for USD 367.52 Million in 2024 and USD 392.14 Million in 2025 is expected to reach USD 750.05 Million by 2035, growing at a CAGR of around 6.7% between 2025 and 2035. Europe's aging population, rising chronic illnesses, and tech adoption are driving demand for advanced, continuous elderly care solutions. The European elderly care market covers a wide scope of services and solutions that promote the health and well-being of the elderly, well-being, and assistance in daily lives.

These are home-based care, institutional care, assisted living, and technology-enabled care such as telehealth and remote monitoring. The European elderly care market is growing based on the increasing life expectancy, prevalence of chronic conditions, and rising demand for aging-in-place solutions. As healthcare systems strain and quality caregivers becomes few, new elderly care models that utilize technology are getting increasing demand. The forecast is also healthy and is being led by public-private investments, together with policy support in the region.

Industry Experts Opinion

“To tackle societal challenges prompted by the demographic, we at Korian have decided to invest in innovation by bringing in our European teams’ expertise to build scalable solutions for today’s care, enhancing comfort and security…to ensure that innovations are tested, applied and scaled up to benefit our society’s elderly and fragile and also to avoid tremendous costs for the generations to come.”

• Sophie Boissard, Group Chief Executive Officer of Korian.

Report Scope:

Market Dynamics

Rising aging population demands long-term care and continuous medical assistance services.

The growing number of older people in Europe Elderly Care Market is stimulating the need for long-term care and round-the-clock medical support. The increase in aging-related conditions, dementia, mobility restrictions, and chronic illnesses has created the need for extended health support. Older people have higher chances of needing help with their daily living activities and medical attention. Countries are responding by increasing home-based care services, training caregivers, and developing elderly-friendly infrastructure. There is a world of meaningful policy change towards encouraging aging at home and easing the pressure on institutional care.

The Joint Research Centre of the European Commission highlighted the increase in pressure on health systems because of aging demographics in February 2024. European governments are focusing on digital health and telemedicine as well as models of integrated care. The rise of elderly households with one person is also increasing, which is escalating the demand for uniform care services. Such demographic change is transforming the way elderly care is being provided and financed across the region.

Increasing prevalence of chronic illnesses among elderly individuals across European countries.

European elderly Care Market is experiencing an increasing wave of chronic diseases amongst the elderly. Cardiovascular conditions, diabetes, respiratory disorders, cancer, and mental health problems are collectively known as non-communicable diseases, and they currently comprise 80 percent of the total disease burden in Europe. As people become older, there is a high likelihood that they will develop several chronic illnesses, also known as multimorbidity, and become more reliant on chronic medical care. The trend exerts an enormous burden on the healthcare systems, caregivers, and care facilities.  The data provided by OECD showed that in 2021, over one-third of adults in 24 European countries stated that they had a long-standing illness, with the prevalence of this indicator being the highest among older people.

Such health conditions are usually complicated and demanding to handle on a long-term basis, involving medications, rehabilitation, and lifestyle management. The growing incidence of these diseases is a factor in the growing expenditures and utilization of health services. The governments are reacting by increasing access to coordinated chronic pathways and individualized treatment plans. They are also investing in disease prevention activities and primary care strengthening. Besides, an increasing interest concerns digital health tools, such as e-health platforms and teleconsultations. These initiatives are supposed to help with care coordination, better outcomes, and take the pressure off the acute healthcare infrastructure.

Shortage of trained geriatric care professionals in both urban and rural regions.

In the Europe Elderly Care Market, the trained geriatric care professionals are in serious shortage both in the urban and rural settings, which has resulted in overstretched services and decreased access for elderly patients. Nursing vacancy rates are high in many rural areas, leaving care facilities to rely on scarce staff and rely more on agency staff. Urban settings are impacted as well because hospitals compete with each other, and the resulting work overload promotes caregiver burnout and turnover rates. That workforce shortage is increasing wait times to receive home-based care and fostering early discharges in hospitals. To counter this, several governments are launching recruitment drives, wage subsidies, and global recruiting. Nevertheless, the shortcuts in the training pipelines still restrain the supply of new professionals to the field of geriatric care.

A considerable part of the current caregivers have no specific training in the aging needs, which affects the quality of care provision in general. Piloting of remote and digital training solutions is underway to expand access to professional development. However, such efforts are still in the process of ramping up and have not reached the demand. The steady rise in the complexity of elderly care means more skilled manpower is needed, not ordinary caregivers. Europe will not be able to sustain its aged population without a strong and well-prepared workforce in its healthcare systems.

Expansion of personalized home-based care supported by digital health platforms and devices.

In Europe Elderly Care Market, the trend of increasing personalized home-based care is getting a major boost through the inclusion of digital health platforms and smart medical devices. These are remote vital signing, adherence to medication, and the management of chronic illnesses at home. The older patients enjoy enhanced autonomy and are offered personalized care plans which may be modified based on their current health statuses.

Wearables, AI-based alerting mechanisms, and mHealth applications enable caregivers and clinicians to act in response to changes in health proactively. Healthcare providers and governments are spending on telehealth infrastructure to reach out to underserved areas. The transition eases the pressure on the hospitals and enhances continuity of care. Home-based solutions that are personalized also boost emotional health, as the elderly get to stay in familiar settings. IT enhances efficiency in care coordination and data sharing between healthcare teams. Such innovations are making the care of the elderly more available, scalable, and patient-centered. On the whole, this tendency facilitates aging-in-place and sustainable health care delivery in Europe.

Government incentives promote elderly wellness programs and innovative care delivery models.

The European elderly care market is beginning to come up with measures to encourage wellness of the elderly and innovation in care delivery systems. The efforts are to move away from institutionalized care to more personal, home-based, and technology-supported care systems. Monetary grants, subsidies, and policy structures are being employed in promoting the establishment of wellness programs that philanthropically aid in the physical, mental, and social well-being of older adults. Investments in smart home modifications, telehealth systems, and wearable health technologies are some of the technologies that several nations are financing to enable aging at home.

In Hungary, the state has started a massive digital surveillance system to aid autonomous aging of the population. Paid upskilling has allowed thousands of municipal care staff in Sweden to improve the quality of services. The EU has already invested billions of regional funds to expand digital health ecosystems for seniors. These incentives are not only making care more accessible, but hospitals and nursing homes are also feeling the relief. Public-private partnerships and innovation hubs are also being urged to pilot elder-friendly technological solutions. Taken together, these initiatives are an indication of a strategic shift in the design and provision of elderly care in Europe.

Segment Analysis

Based on the type, the Europe Elderly Care Market is classified into services and products. The segment is dominated by home care as more people exhibit the desire to age in place, which is facilitated by the development of telehealth and remote monitoring devices. Nursing homes and long-term residential care are still vital to the people who need round-the-clock medical attention.

Nonetheless, it has to contend with issues such as high cost of operations and few beds. Adult day care business is an emerging trend where a fraction of the cost provides socialization and minimal medical assistance during the daytime. Segment dynamics are changing as the continuing trend is towards community-based and individualized care. The market in general is transitioning to flexible, patient-centered models of care.

Based on the application, the European Elderly Care Market is classified into chronic illness management, post-surgical recovery, and general well-being. The management of chronic illnesses has a considerable share, as many old people have conditions such as diabetes, cardiovascular diseases, and neurodegenerative disorders. The focus of this segment is on continuous monitoring, adherence to medication, and specialized care services.

The area of post-surgical recovery is gaining ground as the number of the aging population increases, as they undergo medical procedures needing rehabilitation and temporary medical support. General well-being is aimed at preventive care, nutrition, and mental aspects, as well as daily support to improve the quality of life. All these applications are witnessing demand due to the increased focus on holistic and personalized care of the elderly population. Care delivery and efficiency are further being enhanced through the integration of digital tools.

Regional Analysis

Germany's Elderly Care Market is dominating because it has a well-established healthcare system, the government is highly supportive, and it has established a long-term care insurance regime. The population of the country is aging very fast, and more than 22 percent of the population is aged 65 and older, which is propelling the growth in the need for home-based and institutional care services for the elderly. Germany is also investing in digital health technology, such as telecare and assistive technologies. There is growth in the number of private providers, particularly in urban locations, as they seek to satisfy the need for high-quality personalized care. The problems of workforce and geographical differences in care services are critical issues.

The French elderly Care Market is developed and is sustained by state funds and social security programs. The nation focuses on home care assistance, allowing the elderly to live in their homes with medical and social assistance. The network of EHPADs (nursing homes) is also well-developed, but they are under strain because of increasing expenses and insufficiency of the staff. New reforms have the purpose of increasing the quality of care addressed to the elderly and the condition of the caregivers. The use of technology is slowly rising, particularly in urban areas, to connect care remotely and coordinate.

The United Kingdom Elderly Care Market is supported by the increasing demand for home-based care services, community care, and connected digital health. The collaboration of the NHS with the organizations in the private and voluntary sectors has increased access to telehealth and in-home support. Nevertheless, the market has to deal with critical issues such as the lack of workforce, financial resources, and residential care units. Nevertheless, the UK is investing in AI and digital transformation in social care, particularly remote health assessment and wellness platforms among the elderly.

The Italian Elderly Care Market is one of the oldest populations in Europe, and therefore, there has been an increased need for elderly care services, especially home-based and informal care. It is a system that is characterized by extensive use of family-based support and a low institutional care infrastructure. Migrant caregivers or privately funded services tend to top up public services in more affluent areas. The government is trying to increase the number of access points and support structures for the dependent elderly citizens by way of community-based programs and technology-driven interventions. Disparities exist regionally, particularly between the north and south, about the availability and quality of care.

Competitive Landscape

Europe's elderly care market competitively features both public and private players, who provide the whole spectrum of services, including institutional care, through home-based and technologically sophisticated solutions. The major players, such as Orpea Group, Korian Group, GenesisCare, and DomusVi, run large chains of nursing homes and assisted living quarters in Europe. These players engage in building capacity, enhancing service quality, and incorporating digital technologies like remote monitoring and teleconsultation, and AI-based care management. Mergers and acquisitions are prevalent, looking to reinforce market coverage and service offerings. Recent industry developments include Clariane’s refinancing efforts in late 2023 to strengthen operational stability and investment in digital transformation. Orpea has been restructuring its governance and expanding its care network across multiple European countries.

Wearable health tech, elder monitoring, and smart home startups and tech companies are also getting into the field. The demand for care and funding shortages led governments to start working with the providers. The market is still highly fragmented, with different care models and regulatory frameworks in different countries. There is increasing competition based on the quality of care, affordability, and training of the caregivers. Long-term competitive strategies are putting sustainable and scalable care delivery models at the center.

Europe Elderly Care Market, Company Shares Analysis, 2024

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Recent Developments:

• In June 2025, an RTE investigative report exposed serious abuse and neglect at two Emeis nursing homes in Ireland, prompting the HSE’s HIQA to review all Emeis facilities and sparking renewed calls for stronger adult safeguarding legislation and expanded home care funding.
• In May 2025, an EU-funded study emphasized ethical frameworks for deploying social robots in elderly care, underlining the importance of balancing innovation with privacy, autonomy, and ethical standards.

Report Coverage:

By Type

• Services
  • Assisted Living
  • Adult Day Services
  • Home Care Services
  • Palliative Care
  • Long-term Care
  • Others
• Products
  • Mobility Assistance Devices
  • Assistive Devices
  • Medical Devices
  • Others

By Application

• Chronic Illness Management
• Post-Surgical Recovery
• General Well-being

By End-User

• Hospitals
• Long-term Care Centers
• Home-based Settings
• Others

By Region

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Switzerland
• Netherlands
• Belgium
• Russia
• Sweden
• Poland
• Portugal
• Greece
• Czech Republic
• Hungary
• Finland
• Norway
• Rest of Europe

List of Companies:

• Orpea Groupe S.A.
• Korian S.A.
• DomusVi Group
• Clariane SE
• HC-One Ltd
• Four Seasons Health Care Group
• Bupa Care Services Limited
• Colisée Group
• LNA Santé S.A.
• Cera Care Ltd
• Sanitas Residencial S.A.
• Attendo AB
• Alloheim Senioren-Residenzen SE
• Sunrise Senior Living Limited
• Ambea AB

Frequently Asked Questions (FAQs)

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