North America Elderly Care Market By Type (Services {Assisted Living, Adult Day Services, Home Care Services, Palliative Care, Long-term Care, Others} and Products {Mobility Assistance Devices, Assistive Devices, Medical Devices, Others}), By Application (Chronic Illness Management, Post-Surgical Recovery, General Well-being), By End-User (Hospitals, Long-term Care Centers, Home-based Settings, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

---

Industry Outlook

The North America Elderly Care Market accounted for USD 436.43 Million in 2024 and USD 466.54 Million in 2025 is expected to reach USD 909.22 Million by 2035, growing at a CAGR of around 6.9% between 2025 and 2035. The North American elderly care market consists of a wide spectrum of services and solutions that help to take care of the aging population, such as home healthcare, assisted living, skilled nursing, and adult daycare. The market is quickly transforming due to the increasing life expectancy, a swell in the prevalence of chronic diseases, and a high demand for aging-in-place solutions.

The use of technology like telehealth, AI-supported monitoring, and smart home devices is changing the provision of care. Good healthcare infrastructure and enabling government programs have made the region continue to lead the globe. The industry is expected to grow steadily until 2030 despite the challenges in the workforce and costs.

Report Scope:

Market Dynamics

Rising aging population requiring continuous health and personal care support

An increase in the sale of medical and non-medical elderly care is mainly due to the increasing aging population in North America, which drives the North America Elderly Care Market. The life expectancy of individuals is growing, meaning that chronic illness care, personal care, and support in performing daily activities are becoming more necessary. A substantial proportion of the older adults have been suffering from several health conditions at the same time, and this needs holistic care planning. To deal with these needs, families are ever-increasingly looking to professional services to help in the areas of home care, assisted living, and skilled nursing facilities.

The U.S. Census Bureau predicts that by the year 2030, all the baby boomers will be over the age of 65 years; that is, 1 out of every 5 residents will have reached the retirement age. This population change is creating an overwhelming burden on medical systems to increase services to the senior population. The home healthcare market is also being driven by the fact that elderly people are greatly preferring to age in place. Advanced monitoring technologies and telehealth are also gaining demand due to the increasing number of seniors. With the rush in demand, service providers are betting on scalable and technological solutions. This is likely to continue transforming the provision of elderly care in the region.

Growing adoption of telehealth and remote elderly monitoring technologies

The main reason behind the growth of the North America Elderly Care Market is the increase in the use of telehealth and remote monitoring technologies is changing the care of the elderly in North America. These devices make health monitoring possible at all times, minimize the number of visits to the hospital, and allow elderly people to live alone. Telehealth tools enable doctors to treat chronic illnesses and make routine follow-ups remotely. Wearables and smart sensors are remote monitoring tools that demonstrate real-time measurement of vital signs to help intercede in the early stages.

A report by the U.S. Department of Health and Human Services found that telehealth visits that involved Medicare beneficiaries in 2020 rose by 63 times more than in 2019. This momentum is carrying on with the seniors getting more tech-savvy and amenable to virtual care. Telehealth reimbursements are now backed by government policies, which will lead to greater uptake by providers. The inclusion of AI and analytics in such tools is enhancing predictive care and efficiency. Telehealth and remote monitoring are becoming fundamental to the delivery of eldercare, particularly in rural or underserved regions. The transition is making care more accessible, decreasing hospitalizations, and fostering proactive care.

Shortage of skilled geriatric caregivers across rural and urban area

A geriatric care workforce shortage is a stressful situation in both rural and urban communities of the North America Elderly Care Market. In rural areas, the distance to travel, underdeveloped infrastructure, and a low number of training facilities contribute to the difficulty in attracting and maintaining a qualified care professional. Although, the demand is high, caregiver burnout is growing because of massive workloads and emotional pressure. Poor pay, lack of career growth prospects, and strenuous work are some of the reasons that lead to high turnover.

Most of the facilities are understaffed, and this affects the quality of care given to the elderly. The problem is aggravated by the aging of the workforce within the healthcare field itself, as fewer young professionals are joining geriatric care practices. The intake of foreign-trained caregivers has also been minimized because of immigration policy restrictions. Consequently, the gap in care provision usually falls on the family members, thus creating other emotional and financial demands. This is a significant problem since this shortage is a challenge to having a continuous high-quality of elderly care services. It needs to be tackled through enhanced training initiatives, policy facilitation, and enhanced incentives to caregivers.

Integration of AI and IoT in smart elderly care systems

AI and IoT in elderly care systems are transforming the system of care delivery and monitoring in the North America Elderly Care Market. Predictive analytics mitigates health decline with the aid of AI-powered tools, helping to spot health deterioration at an early stage and limit emergency cases. Smart wearables, motion sensors, connected medical devices, and other IoT devices make it possible to track vital signs, mobility, and medication compliance in real-time. The technologies involved support the concept of aging in place, allowing around-the-clock monitoring without physical attendance.

Data dashboards and automated alerts help caregivers to make timely and informed decisions. AI companions and voice assistants are also finding use in providing mental stimulation and eliminating loneliness. AI can streamline personnel, processes, and resources in the care facilities. The IoT solutions can improve safety since the system will notify about the fall, abnormal movement, or emergency in real-time. Such innovations enhance quality of care and reduce the cost and burden of care. With the growing digital infrastructure, AI and IoT are going to play a crucial role in the ecosystem of elderly care.

Increasing demand for culturally sensitive and personalized care services

The North America Elderly Care Market is experiencing increased needs for culturally and personally sensitive care services. With a more distinct senior population, care providers are realizing the need to appeal to cultural, linguistic, and religious preferences. Patients who are elderly will trust and communicate better and have better emotional status with culturally appropriate care. Examples of personalized services are individualized meal planning, support in the native language, traditional health practices, and community-based programs. The senior immigrants and minorities tend to experience isolation and neglect because of the lack of access to the mainstream care systems.

Personalized models of care can close such gaps and provide equal access to healthcare. Providers are educating employees on cultural competency and employing bilingual caregivers to fulfill particular demands. These methods enhance patient satisfaction, decrease hospital readmissions, and promote long-term participation. The culturally congruent care is also being expanded through community-based efforts and nonprofits. The trend is transforming the models of elderly care to make them indicative of inclusiveness and personal dignity.

Segment Analysis

Based on the type, the North America Elderly Care Market is classified into services and products. The leading segment is home care, which provides medical and non-medical assistance to elderly people who wish to age at home, such as personal care, nursing, and companionship. Adult day care involves part-time care, socialization activities, and medical assistance during the day, mainly for families that require relief during the day. Assisted living, nursing homes, and continuing care retirement communities are all types of institutional care that serve the needs of seniors who need 24-hour medical or personal support.

Each of the segments deals with varying stages of dependency, from senior independent to senior with complex health needs. The increased need is confronting all the segments as the number of the elderly population has boomed. Digital health and remote monitoring are improving the efficiency and attractiveness of home care, in particular.

Based on the application, the North America Elderly Care Market is classified into Chronic Illness Management, Post-Surgical Recovery, General Well-being, and Others. A significant portion belongs to Chronic Illness Management, as they are very common in the aging population and need close observation and specific care. It includes cancer care, as the number of age-related cancers is increasing, and such patients require long-term support of care. Home-based care and remote monitoring tools are in demand to manage diabetes in older persons.

Neurological diseases, such as Alzheimer's and Parkinson's, are increasing at a high rate, which requires memory care and skilled nursing. Kidney illnesses should be treated through constant dialysis and medication, which are usually administered at home and in institutional facilities. The "others" category comprises arthritis, respiratory issues, and post-surgical rehabilitation. Such apps indicate sophisticated health demands of the elderly, informing special care approaches in the area.

Regional Analysis

The U.S. Elderly Care Market is dominating due to the high and fast-growing aged population, where more than 63 million people are aged 65 and older. The satisfactory presence of developed healthcare facilities infrastructure and powerful funding systems like Medicare and Medicaid are some of the attributes adding growth to the market. There is a rapid adoption of technological advances such as the use of telehealth, remote monitoring, and AI-based home care solutions. New care models, such as the PACE program and Green House Project, are growing and present personalized and effective solutions compared to impersonal institutional care.

The Canadian Elderly Care Market is developing as it is driven by the universal coverage of healthcare needs and a deep sense of community-based care. The government is contributing to aging-in-place programs, where the domains of home care services and long-term care facilities are growing in response to the demands of older adults. Universal services are provided with a broad scope of action, such as nevertheless, regional differences and insufficient participation of the private sector can negatively affect the quality of care. The issue of the workforce and the rising demand for culturally appropriate care are urgent as well. Yet, Canada is employing the investment in intelligent healthcare solutions and elder-friendly

Competitive Landscape

The North America Elderly Care Market competitive environment consists of a combination of large healthcare systems, home care agencies, senior living operators, and insurance companies. The key competitors are Brookdale Senior Living, Genesis HealthCare, Amedisys Inc., LHC Group, and Home Instead, which provide a full range of care services, including in-home assistance, skilled nursing, and hospice. These firms are also spending big on digital transformation, and this includes telehealth, AI, and remote monitoring devices and systems to enhance patient outcomes and operational efficiencies.

Large insurance companies, such as UnitedHealth Group and Humana, are also getting into the care delivery business, especially home-based care. The consolidation in the market is increasing in pace, with the example of UnitedHealth purchasing LHC Group. New and local players are developing tech-enabled caregiving platforms as well. The competition is growing regarding the model of personalized care, low-cost service delivery, and increased geographic coverage. The important competitive challenges are regulatory compliance, workforce retention, and increasing costs of care. Overall, the future market is being fashioned by the use of strategic alliances, technological absorption, and diversification of services.

North America Elderly Care Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Sample Report

Recent Developments:

• In April 2025, San Francisco’s nonprofit On Lok, part of the PACE network, expanded culturally tailored, home-based care services for non-English-speaking seniors, helping newcomers avoid nursing homes. Enrollment in California has more than doubled since 2019.

Report Coverage:

By Type

• Services
  • Assisted Living
  • Adult Day Services
  • Home Care Services
  • Palliative Care
  • Long-term Care
  • Others
• Products
  • Mobility Assistance Devices
  • Assistive Devices
  • Medical Devices
  • Others

By Application

• Chronic Illness Management
• Post-Surgical Recovery
• General Well-being

By End-User

• Hospitals
• Long-term Care Centers
• Home-based Settings
• Others

By Region

North America

• U.S.
• Canada

List of Companies:

• Brookdale Senior Living Inc.
• Amedisys Inc.
• LHC Group Inc.
• Genesis Healthcare Inc.
• Home Instead, Inc.
• Visiting Angels
• Encompass Health Corporation
• Sunrise Senior Living LLC
• Bayada Home Health Care
• Extendicare Inc.
• Comfort Keepers
• BrightStar Care
• Kindred Healthcare, LLC
• VITAS Healthcare Corporation
• Trinity Health At Home

Frequently Asked Questions (FAQs)

---

Related Report