Published Date: May 2025 | Report ID: MI2705 | 220 Pages
The Europe Pet Grooming Products market accounted for USD 4.08 Billion in 2024 and USD 4.38 Billion in 2025 is expected to reach USD 8.95 Billion by 2035, growing at a CAGR of around 7.40% between 2025 and 2035. Rising pet adoption, pet humanization, and health awareness are driving demand for premium, safe grooming products. The European pet grooming products market refers to a great variety of products intended for pets’ health and hygiene preservation and promotion. This entails shampoos, conditioners, brushes, clippers, and wipes. This industry is growing because of rising pet ownership, especially in countries such as the UK, Germany, and France, and a change in grooming products to premium, natural, and eco-friendly products. More consumers are becoming aware of pet health and, therefore, demand specialty and organic products. The market is projected to keep on growing with such trends as sustainability, grooming technology innovations, humanization of pets, and others.
“As pet owners become more conscious about health and sustainability, demand for natural grooming solutions is accelerating across Europe.”
| Parameter | Details |
|---|---|
| Largest Market | Europe |
| Fastest Growing Market | Europe |
| Base Year | 2024 |
| Market Size in 2024 | USD 4.08 Billion |
| CAGR (2025-2035) | 7.40% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 8.95 Billion |
| Countries Covered | Germany, France, U.K., Italy, Spain, Switzerland, Netherlands, Belgium, Sweden, Poland, Portugal, Greece, Czech Republic, Hungary, Finland, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Pet Type, Product Formulation, Distribution Channel, End-user, and Country |
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High levels of pet adoptions in urban households are currently contributing positively to the growth of the pet grooming products market in Europe. The more people decide to own pets, particularly in cities, the stronger the emphasis remains on the pets’ hygiene and look. Urban lifestyles normally expose pets to pollution and confined spaces, and daily grooming is important. This has resulted in an upsurge in the demand for shampoos, products, wipes, and grooming tools. Pet owners living in cities are also more likely to go for professional grooming services and buy premium-quality grooming products.
The trend of viewing pets as part of the family further creates this demand. Social media influence and online pet-related content tend to make pets’ grooming an essential aspect of the day-to-day pet care activities. In addition, high disposable income levels in urban settings translate to regular investments in grooming. Pet retail outlets and salons in towns are cashing in on this trend through the provision of a wide variety of product ranges. Overall, urban pet adoption remains one of the peak factors influencing the grooming market.
The growing humanization of pets is fueling an ongoing uptick in demand for premium grooming and hygiene solutions throughout Europe. Pet owners have started to perceive their animals as members of their families, which means that there is a tendency to switch to higher-quality and specialized products for taking care of pets. This trend has brought about a demand for expensive shampoos, conditioners, and grooming equipment that have the added advantage of natural ingredients and hypoallergenic formulas. As pets are becoming more looked at as children, there is a much greater concern for their health, how they look, and how they feel, which leads their owners to spend on high-end grooming products.
There is a rising interest in pet grooming services for the rich and prestigious brands since the consumers demand products that meet the individual pets’ needs. As pet wellness is becoming as important as pet health, premium grooming products are advertised about safety, sustainability, and efficacy. The humanizing trend is not only increasing the sale of grooming products but also contributing to pet care innovations. With the pet owners’ search for the best for their pets, the market for children’s premium grooming solutions will continue to expand.
The premium pet grooming product is expensive, which is a problem for cost-conscious pet owners, thus making them unable to access these goods. Although there are lots of consumers prepared to pay top dollar for superior quality, natural, and organic products, many pet owners cannot afford to spend premium prices regularly. Such a price boundary tends to lead to a preference for lower-priced mass-market grooming products, which could lack the potential benefits of their premium counterparts. Cost-conscious pet owners may also choose basic grooming tools over advanced products, thus reducing their total spending on the care of their pets.
The cost aspect is more apparent in the rural or lower-income strata, where those with disposable incomes are few. Consequently, with the increased interest in high-end grooming solutions, there is still a vast market for affordable solutions. Firms that are targeting to increase their market share may have to provide a variety of price points in order to meet the various consumer needs. This sensitivity over price is one of the major barriers to the mass uptake of premium grooming products.
The proliferation of e-commerce channels has largely increased the market access to the pet grooming products in Europe. Online platforms offer pet owners comfortable access to a great variety of grooming options, from shampoos to clippers, and at competitive prices. This convenience enables consumers to shop from the house, compare products, and view reviews before buying. E-commerce has also facilitated an easier process for smaller, niche grooming brands to get to the market and a wider audience, cutting around the traditional retail constraints. Moreover, it is possible to register for grooming products subscription services that deliver the products of choice at regular intervals to the customers.
The development of Internet-based pet care retailers, such as Zooplus and Amazon, has enhanced the visibility of products, particularly within remote or underserved areas. Social media marketing and influencer collaborations create a deeper interest and involvement of consumers with the online pet grooming products. Consequently, the boom in e-commerce is the force that promises to push the market forward so that pet grooming solutions become available to a greater number of consumers.
Innovation of grooming tools and packages is becoming one of the instances of brand differentiation in the pet grooming market. Companies are fast expanding into superior grooming products, including cordless clippers, ergonomic brushes, and self-cleaning combs, to provide superior convenience and performance. Such innovations not only make grooming better but also appeal to tech-savvy buyers who look for advances in the solutions. As well, brands are also paying attention to sustainable and eco-friendly packaging to attract the attention of the environmentally concerned pet owners.
Biodegradable or recyclable packaging and cruelty-free claims are some of how products can be distinguished within a competitive market. The introduction of multi-purpose grooming devices, such as shampoo that contains in-built conditioners or deodorizers, creates greater consumer involvement by adding some value. The various customization options, like pet-specific grooming kits, also meet individual needs, with increased customer loyalty achieved. By promoting product innovation, companies also make a stronger connection with the consumers while promoting themselves as companies doing something for the betterment of pet care.
Based on the product type, the European Pet Grooming Products Market is classified into shampoos & conditioners, brushes & combs, clippers & trimmers, grooming wipes, and others. Shampoos & conditioners have the greatest market share owing to their critical role in pets’ hygiene and the plethora of their formulations. Brushes & combs are also popular, especially for pets with long and thick fur. Clippers & trimmers are needed for some types of breeds, which require regular haircuts. Wipes meant for grooming are becoming popular because of the convenience and use in clean-ups. Other niche and growing products include detangling sprays and paw balms. The segment is curved on the rising consumer demand for natural, organic, and niche grooming products.
Based on the pet type, the Europe Pet Grooming Products Market is classified into includes dogs, cats, and others (including small mammals, birds, and reptiles). Dogs dominate the market, having the greatest share because of their high rates of ownership and grooming requirements in different breeds. Cats follow, with the increasing need for grooming tools such as brushes, wipes, and grooming shampoos that are modified primarily for the use of cats. The other segment is smaller but growing consistently as the keeping of exotic pets increases. Dogs are ordinary requirements that require frequent grooming, hence becoming the key revenue drivers. Rising awareness of cat owners on pet hygiene and health is driving up product adoption. Overall, the market is strongly in all categories of pets due to pet humanization and increasing disposable incomes.
The UK is the European leader in the pet grooming products business with high pet ownership and a well-developed pet care industry. British consumers prefer premium, organic, and cruelty-free grooming products, which coincide with greater lifestyle. The existence of various specialty pet shops, online stores, and veterinary clinics increases the availability of the products. In addition, the humanization of pets is having owners treat their pets with salon-quality grooming products. The increasing demand for sustainable and natural products still stimulates the market for innovation and growth.
Germany is one of the biggest and most developed pet grooming product markets in Europe. The economy of the country is strong, and there is high spending power by the consumers and this leads to the purchasing of quality grooming products by many people. German pet owners are getting more health-conscious, hygiene-conscious, and environmentally conscious, and this, in turn, upholds the demand for organic and plant-based grooming needs. The presence of some of the main players in the market and the active e-commerce channels also reinforce the distribution. Pet expos, vet recommendations, and awareness campaigns about pet care pursue the advancement of the market.
France has potential for the pet grooming products market, as the number of consumers of the supply is high, and these consumers are interested in pet hygiene maintenance. French consumers are especially interested in luxury grooming products and wellness-oriented solutions, following the premiumization trend in the market. Increased popularity of small dog breeds (which often necessitate regular grooming) is also driving the demand. There is a growing supply of grooming products in supermarkets, pet stores, and online. Sustainability, quality, and aesthetics are core purchasing elements for French consumers.
Italy has acquired the status of an emerging and developing market of pet grooming products in Europe. Pet adoption rates are increasing, especially in urban centers, thereby driving up demand for grooming equipment and hygiene products. Italian consumers have increased interest in the use of natural and non-toxic grooming items due to the trends in personal care. And the pet humanization trend is also high here, as more owners are looking for high-quality care for their furry friends. Although the market is still in the early stages with regard to the UK and Germany, greater amounts of disposable income and the development of online retail are expediting market penetration.
The Europe pet grooming products market competitive terrain is thus characterized by the vying of both global and regional players that are looking to capture market share through innovation, quality of products, and strategic distribution. Leading the market are large companies, which include Mars Petcare, Wahl Clipper Corporation, Beaphar, Hartz Mountain Corporation, and Petmate, which present a broad repertoire of grooming solutions. Such players are concerned with the launch of organic, hypoallergenic, and eco-friendly products to cater to changing consumer preferences. The smaller regional brands also compete with niche and local products.
Growth in e-commerce has increased competition such that newcomers can easily occupy the market. Collaborations with veterinary clinics, pet salons, and retail chains are a popular way for brand expansion in terms of its reach for customers. Branding, packaging, and ingredient transparency are important competitive advantages. Marketing strategies aimed at pet health and wellness, with a continuous R&D strategy, drive the product development. With the expectations of consumers rising, businesses have increasingly been putting money into sustainability and digital attention to maintain relevance in the market.
Europe Pet Grooming Products Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Product Formulation
By Distribution channel
By End-user
By Region
Europe
List of Companies:
The Europe Pet Grooming Products market accounted for USD 4.08 Billion in 2024 and USD 4.38 Billion in 2025 is expected to reach USD 8.95 Billion by 2035, growing at a CAGR of around 7.40% between 2025 and 2035.
Key growth opportunities in the Europe Pet Grooming Products market include expansion of e-commerce channels, enables wider reach of grooming products across Europe, innovation in grooming tools and packaging, creating brand differentiation and consumer engagement and rising demand for organic and cruelty-free grooming items opens new product development avenues.
The largest segment is shampoos & conditioners, while the fastest-growing segment is premium, natural, and organic grooming products.
The UK, Germany, and France will make notable contributions due to high pet ownership, strong demand for premium products, and growing awareness.
Leading players include Mars Petcare, Petmate, Wahl Clipper Corporation, Beaphar, and Hartz Mountain, known for their wide range of grooming products in Europe.
Pet Grooming Products Market was estimated at USD 14.6 Billion in 2024 and is anticipated to grow to USD 33.35 Billion by 2035, witnessing a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2035).
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