Published Date: May 2025 | Report ID: MI2719 | 220 Pages
The Middle East & Africa Pet Grooming Products Market accounted for USD 1.46 Billion in 2024 and USD 1.56 Billion in 2025 is expected to reach USD 3.10 Billion by 2035, growing at a CAGR of around 7.1% between 2025 and 2035. Increasing pet ownership, humanization of pets, and rising disposable incomes are driving higher demand for premium grooming products and services in the Middle East & Africa. Middle East & Africa Pet Grooming Products The market consists of several hygiene and beauty products for pets, i.e., shampoos, conditioners, brushes, wipes, and grooming tools. Propelled by an increased rate of pet ownership, humanization of pets among people, and increased disposable incomes, the market is registering constant growth. Urbanization, growing awareness of the health of pets, and pet service development, like salons and veterinary clinics, increase demand for products. The retail industry is powerful in the UAE, South Africa, and Saudi Arabia, as are the demands for premium products, which make them major players. The future is bright—due to the increased penetration and demand for organic and sustainable grooming products, rising e-commerce is the future.
"As the pet grooming market continues to grow, we are seeing a clear shift toward premium and sustainable products, reflecting the increasing humanization of pets."
| Parameter | Details |
|---|---|
| Largest Market | MEA |
| Fastest Growing Market | MEA |
| Base Year | 2024 |
| Market Size in 2024 | USD 1.46 Billion |
| CAGR (2025-2035) | 7.1% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 3.10 Billion |
| Countries Covered | Turkey, South Africa, Saudi Arabia, UAE, Egypt, Israel, Nigeria, Algeria, Kenya, Morocco, Rwanda, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Pet Type, Product Formulation, Distribution Channel, End-user, and Country. |
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The demand for pet grooming products and services is chiefly influenced by the growth in pet ownership in the Middle East and Africa (MEA). With an increasingly large number of individuals and families bringing home pets, particularly dogs and cats, the demand for regular grooming has soared amongst these groups.
The higher levels of pet ownership ensure that more people demand grooming products like shampoos, conditioners, brushes, and clippers. Similarly, if grooming services are erupting, they are doing so at a slow pace through salons and mobile grooming outlets targeted to reach the owners. With pets slowly getting adopted into the family class, owners are keen on looking at what keeps their pets in good health and hygiene. This trend is set to continue, with awareness of good grooming multiplying in favor of this market.
The process of humanization of pets is having a major impact on the pet grooming products market, with particular reference to areas such as the UAE, Saudi Arabia, and South Africa. The owners of pets now treat them like family, thus leading to more investments in their health and comfort, and overall well-being. This has led to a rise in preference for premium, high-quality grooming solutions that include organic shampoos, conditioners, and special grooming tools.
Consumers develop a sense of awareness of what gets used in pet grooming products and want those that are mild and safe. The trend is also driving the demand for pet grooming services that provide individual-oriented services and luxurious treatments, including spa services for pets. As pets are experiencing being pampered like never before, the premium grooming products are strongly growing, especially in cities and in rich areas.
The high prices of premium pet grooming products are a major deterrent to numerous affordable pet owners representing the Middle East & Africa. Despite increasing demand for high-quality, organic, and specialty grooming, high prices inhibit their usage, particularly in low-income areas. Such products that involve high-grade shampoos, conditioners, and grooming implements often carry a premium because of the superior ingredients and branding. Therefore, this drives most pet owners to cheaper options, which might not be of the same quality or have the same advantages.
This price sensitivity can be particularly felt in emerging markets where owning a pet is on the increase, but so are the disposable incomes, relatively low. Despite the increased demand for luxury pet care, the financial challenges that are experienced by most consumers are one of the major obstacles that indicate the growth of the market.
The region’s (Middle East & Africa) fast upsurge in the use of e-commerce has greatly inflated pet grooming products and services distribution channels. Convenient and accessible way for pet owners to buy grooming products such as shampoos, brushes, and clippers by using online platforms, sometimes at competitive prices. As for products, e-commerce opens up possibilities for high-end and niche goods to come to customers who may not have access to the kind of specialist retail outlets that would stock these products.
In addition, the emergence of online marketplaces gives smaller, small brands and local brands the ability to compete with the bigger, already established companies. There is increased preference for delivery services and subscription models for pet grooming products that offer convenience to busy pet owners. Such a trend has been made faster by the pandemic, as more consumers are following the convenience of online shopping. E-commerce is also offering opportunities to grooming service providers to spread their wings digitally and through mobile grooming services that make it easy for pet owners in the region.
There is an emerging trend for organic and eco-friendly products in the Middle East & Africa. The pet grooming market is growing among environmentally friendly pet owners. Customers now look for ‘green’ grooming products that are organic, without any chemicals, and sustainably produced, a representation of the larger global trend for sustainability. Organic shampoos, conditioners, and grooming wipes are becoming popular due to the increased information among pet owners regarding the potential harm that synthetic chemicals may have on their pets and the environment.
Eco-friendly packaging is also increasingly becoming one of the most important considerations, as more pet owners prefer products that do not cause much waste and impact on the environment. This changing trend is very evident in urban areas when there is a high level of awareness of sustainability. With more market for eco-friendly grooming products, brands are embarking on green initiatives to develop inventive, safe, and effective products suited to the values of the consumers. The trend is likely to continue, and many pet owners will put ethical and eco-friendly choices for their pets at the fore.
Based on the product type, the Middle East & Africa Pet Grooming Products Market is classified into shampoos & conditioners, brushes & combs, clippers & trimmers, grooming wipes, and others, which include colognes and nail care products. Shampoos & conditioners rule the market because they play a significant role in pet grooming, and high demand for special ones, such as anti-flea or organic ones. Brushes & combs are commonly applied for everyday grooming, especially for the long-haired breeds; in the meantime, clippers & trimmers demonstrate the progressive use among professional groomers and pet salons. Grooming wipes are picking up the pace because of their convenience and the speed at which they are used for quick cleaning purposes. The “others” category, such as deodorants and dental hygiene instruments, is also growing as pet owners concentrate on general wellness. A higher demand for chemical-free, natural grooming products is affecting product innovation. Overall, while for the lower segments, product diversification and quality enhancement are key trends, for the highest segment, this is just a must.
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Based on the pet type, the Middle East & Africa Pet Grooming Products Market is classified into dogs, cats, and other pets, which include birds, rabbits, and small mammals. Dogs make up the largest segment, considering a higher ownership rate coupled with higher grooming needs, especially for long-haired and active breeds. Indeed, feline grooming products are on the rise as more people become conscious about the hygiene of cats, even though cats do not need frequent grooming like dogs. The other segment is niche but slowly growing with the increase in small pet adoption in urban regions. Dog owners are likely to put more money into grooming necessities like shampoo and clippers, and accessories. Conversely, cat grooming is largely centered on the brushes, wipes, and fur control products. The increasing trend of pet humanization throughout all kinds of pets is driving the demand for premium and neat-grooming products.
The Middle East pet grooming products market is are largest due to its increasing number of pet owners among expatriates. An established retail and service infrastructure of luxury pet salons, mobile grooming, and specialized pet stores exists in the country. The consumers here demand premium-grade and organic-type grooming products. Therefore, pet humanization is increasing the demand for multiple grooming. Supporting growth factors for the market include the rise of e-commerce and government support for pet welfare.
South Africa is the largest pet grooming market in sub-Saharan Africa, supported by the rise of the middle class and urbanization. Pet parents are getting more conscious of pet health and hygiene and, therefore, spend more on grooming products such as shampoos, brushes, and grooming tools. Local manufacturers and established brands promote these products through retail outlets and veterinary clinics. Increased awareness about pet care and improved distribution channels are fueling the sector. Natural and eco-friendly pet grooming solutions are also gaining ground in the market.
Saudi Arabia is seeing rapid growth in the pet grooming products market because of changing cultural norms and an increasing acceptance of pet ownership, particularly in the cities. There is demand for grooming necessities, and the growth in the number of pet-friendly facilities and services is fueling this demand. Online pet supply sites are being increasingly used, and consumers are preferring international brands and high-end grooming kits. Niche products such as medicated shampoos and grooming wipes are growing as awareness regarding pet hygiene increases. Regulatory amendments are further aiding market growth.
Egypt is an emerging market in the region, with pet adoption increasing among young urban residents and pet welfare becoming more popular. This surge in online retail and pet-centric businesses offering both local and imported merchandise has helped the grooming products sector. The market is price-conscious, but there has been increasing demand for quality grooming products such as fur care products, flea control shampoos, and grooming tools. Pet humanization and growing awareness through social media about pet care trends are rendering positive support to the market. Renovation and expansion of veterinary clinics and grooming services are also aiding growth.
The Middle East & Africa Pet Grooming Products market is very dynamic and filled with global giants versus regional players and upcoming local brands. The major multinational companies, such as Nestlé Purina PetCare, Spectrum Brands, and The Hartz Mountain Corporation, dominate the market through their distribution prowess and vast array of products. The regional companies, such as Pets Delight LLC and Petworld, have found their niches by way of specialized grooming solutions of a great nature and are marketed at the highest quality.
Local brands such as Montego Pet Nutrition and Daro Pet Products are taking market share by way of cheap alternatives that give intrinsic quality value. Also, e-commerce platforms are becoming important players by enabling direct access to grooming products of various kinds. An increasing trend for organic and sustainable grooming solutions has made both international and regional brands innovate. The market is highly fragmented, with very intense competition among existing players and new entrants offering unique grooming products suited for the region's needs.
Middle East & Africa Pet Grooming Products Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Product Formulation
By Distribution channel
By End-user
By Region
Middle East & Africa
List of Companies:
The Middle East & Africa Pet Grooming Products Market accounted for USD 1.46 Billion in 2024 and USD 1.56 Billion in 2025 is expected to reach USD 3.10 Billion by 2035, growing at a CAGR of around 7.1% between 2025 and 2035.
Key growth opportunities in the Middle East & Africa Pet Grooming Products market include e-commerce growth, offering wider distribution channels for pet grooming products and services, organic and eco-friendly products appealing to environmentally conscious pet owners and expanding pet services including mobile grooming, creating new market segments and demand.
The largest segment is dog grooming products, while the fastest-growing segment is organic shampoos and conditioners, driven by pet humanization trends.
The United Arab Emirates will make a notable contribution, driven by high pet ownership, premium product demand, and a growing pet services industry.
Leading players include Nestlé Purina PetCare, Spectrum Brands, The Hartz Mountain Corporation, and Pet Edge, Inc. Regional leaders like Petworld, Pets Delight, and Montego Pet Nutrition also hold significant market shares.
Pet Grooming Products Market was estimated at USD 14.6 Billion in 2024 and is anticipated to grow to USD 33.35 Billion by 2035, witnessing a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2035).
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