Published Date: May 2025 | Report ID: MI2709 | 220 Pages
The Latin America Pet Grooming Products market accounted for USD 2.48 Billion in 2024 and USD 2.66 Billion in 2025 is expected to reach USD 5.38 Billion by 2035, growing at a CAGR of around 7.30% between 2025 and 2035. Rising pet ownership, humanization trends, and hygiene awareness are driving demand for premium grooming products in urban Latin America. The Latin American pet grooming products market includes various hygienic and maintenance products that are to be used on pets, such as shampoos, conditioners, brushes, nail clippers, wipes, and sprays. This market is pushed by increased ownership of pets, humanization of pets, and increasing awareness of pet health and hygiene. Countries such as Brazil and Mexico are leading their region in terms of demand because of the increasing disposable incomes and the trending level of urbanization. A demand for natural and organic grooming products is also on the rise in the market. The industry, with increasing e-commerce and new product offerings, is likely to realize gradual growth in the next decade.
“As pet ownership rises and humanization trends deepen, we’re seeing a clear shift toward premium, natural, and sustainable grooming solutions in Latin America.”
| Parameter | Details |
|---|---|
| Largest Market | Latin America |
| Fastest Growing Market | Latin America |
| Base Year | 2024 |
| Market Size in 2024 | USD 2.48 Billion |
| CAGR (2025-2035) | 7.30% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 5.38 Billion |
| Countries Covered | Brazil, Argentina, Mexico, Chile, Colombia, Peru, Venezuela, Ecuador, Dominican Republic, Uruguay, and Others |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Pet Type, Product Formulation, Distribution Channel, End-user, and Country |
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Increased pet ownership in Latin America is considerably driving the demand for grooming products, particularly in urban areas. The inclination towards hygiene and well-being is increasing as more individuals adopt pets, specifically dogs and cats. The urban pet owners are better exposed to trends and are willing to pay for quality grooming products. This refers to such things as shampoos, conditioners, brushes, nail clippers, and dental care products. The change in the attitude towards pets as family members is also driving the purchase decisions.
Fast-paced city lifestyles also promote frequent grooming in order to prevent shedding, create an unpleasant odor, and cause illness. The pet parents in cities are also likely to visit professional grooming services and purchase premium products. Pet shops, veterinary clinics, and e-commerce services in the cities are rapidly growing their grooming ranges. Consequently, the urban segment is emerging as a major factor behind the growth of the Latin American pet grooming market. The trend will continue in the future with the rise in urbanization and disposable income.
Humanization of pets is the leading cause of the underlying demand for premium grooming products and services in Latin America. More and more pet owners perceive their pets as family members, which contributes to the increased attention to their appearance, hygiene, and comfort. This change reported renovating and increasing sales points of high-end shampoos, conditioners, grooming gear, and skin-sensitive products. Pet salons and spas that provide luxury services like aromatherapy baths, fur styling, and paw massages are becoming popular.
The consumers are also demanding grooming products that contain natural ingredients, have a pleasant aroma, and are dermatologically safe. The trend is most dominant in the urban centers where disposable incomes are high. Additionally, the culture of social media and influencers promotes stylish grooming of pets, encouraging their owners to spend more money on them. High-end brands are leveraging this behavior by introducing tailored, brand-specific grooming lines. The humanization trend is likely to boost up much faster, and premium grooming will be a growing and profitable market segment.
The premium grooming products are quite expensive and, therefore, a significant restraint that hinders market expansion among the low-income groups in Latin America. The cost of buying expensive shampoos, conditioners, and grooming devices is a problem for many pet owners, particularly in rural and poor areas. Consequently, they end up using cheaper and poor-quality alternatives or irregular grooming practices. This discourages the massive use of branded and specialized products. Also, premium products tend to be imported, subjecting them to tariffs and logistics costs, hence making them expensive in retail.
The uptake is more successful in urban areas, but the gap in smaller cities and towns remains wide. Pet humanizing trends are on the increase, but one of the main frustrations is the lack of affordability. Absence of affordable options leaves a huge pool of the customer base untapped. Narrowing the cost differential with the help of localized production or smaller packages may enhance accessibility. Cost-effective innovation is crucial in the unleashing of growth in these neglected segments.
The fast expansion of e-commerce in Latin America is changing the pet grooming products market by bringing many solutions to the consumers’ disposal. Platforms such as Mercado Libre, Amazon, and local online pet stores are facilitating easy access to both local and international grooming brands. Consumers, particularly in the urban areas, are very much interested in the convenience of online shopping and home delivery. Product comparison, discounts, and thorough reviews further provide the incentive for online shopping. Even in semi-urban and rural areas, the mobile internet is promoting the reach of products.
Subscription services and personalized recommendations are also catching up. E-commerce removes geographical barriers; therefore, brands can access niche markets. This trend is helped by the increased use of digital modes of payment. Internet penetration and the level of trust consumers have in online platforms are on the rise, which will make e-commerce a vital growth driver in the pet grooming market within Latin America.
The increasing demand in Latin America for eco-friendly and natural pet care and grooming products on the back of increased environmental and pet health awareness. Consumers are increasingly demanding shampoos, conditioners, and grooming sprays made from organic ingredients, without chemicals of all types, and in biodegradable or recyclable packaging. This has been especially pronounced among millennial and Gen Z urban pet owners who are mindful of the environment.
Local and global brands are coming back with a new product range that is focused on sustainability and transparency. The change also presents opportunities for niche startups all set to deal in green grooming solutions. As the regulating standards are set tightly and consumers become more conscious, the demand for natural grooming products will continue to increase. The retailers and e-commerce platforms are creating space to showcase these offerings. Combined, the eco-friendly segment is an interesting market potential for innovation and differentiation of the market in the pet grooming solution category.
Based on the product type, the Latin America Pet Grooming Products Market is classified into shampoos and conditioners, combs and brushes, nail clippers, wipes and sprays, and others. Shampoos and conditioners lead to increased concerns with pet hygiene and skin care. Combs and brushes are next, working on the demand for routine grooming and shedding management, particularly in long-haired breeds. The nail clippers are becoming increasingly popular as pet owners pay more attention to paws’ and claws’ health. Wipes and sprays are finding more use for fast, water-free cleaning, especially in urban areas. Other products, such as the trimmers and dryers, are niche but growing, particularly through professional groomers. On a broad note, multifunctional and natural ingredient-based products are recording increased preference across the segments.
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Based on the pet type, the Latin America Pet Grooming Products Market is classified into dogs, cats, and others (small mammals and exotic pets). Dogs are in the leading position in the market with the largest share because of the high number of dogs and the increased grooming demands that are necessary, like bathing, combing, and nail clipping. Cats, the second-largest breed, have increasing adoption rates and an increasing need for soft, pH-neutral grooming products formulated for their sensitive skin. The other segment, despite being smaller, is slowly growing as the pet parents of rabbits, guinea pigs, and ferrets are looking for niche grooming solutions. Dog grooming products are those that witness the maximum number of innovations and the range of products offered. Cat grooming has been showing great promise as awareness increases. Overall, personalized products for pet behavior and type of fur are emerging as major drivers in all segments.
Brazil is the largest and most advanced pet grooming products market in Latin America, prompted by one of the largest pet populations anywhere in the world. The aspect of pet humanization is well institutionalized, and the owners invest heavily in grooming and hygiene. The demand for products like shampoos, conditioners, wipes, and grooming accessories grows day by day, primarily among the urban owners of dogs. As far as Brazilian consumers are concerned, there is an increasing trend of choosing premium organic and veterinary-recommended grooming products. The growth of pet salons, mobile grooming services, and e-commerce ventures such as Petz and Cobasi is leading to an even faster acceleration of the market. Regulatory standards also help in product safety and quality in the pet care segment.
The Argentina pet grooming products market is developing steadily despite the high demand for these products, due to high rates of ownership of pets and awareness about pets' hygiene. There is high demand for dog and cat grooming products such as shampoos, flea treatment, and brushes, particularly in urban centers like Buenos Aires. The vagaries of the economic environment have inspired consumers to look for a combination of both affordable and mid-range grooming solutions, with a factor of premium products slowly gaining ground in the income groups. The shelves are dominated by local manufacturers and regional brands with inexpensive options. Online sales are growing, with the driving factor being the convenience of purchase and the diversity of products.
Mexico is one of the most important prospective markets in the pet grooming industry in this region as a result of increasing disposable incomes, urbanization, and pet humanization. There is a huge rise in demand for grooming essentials, especially shampoos, conditioners, and sprays, among dog owners. The rise in the middle class is driving the trend towards the more high-quality, specialized products for grooming. Pet care services are being developed by e-commerce platforms such as Amazon and Mercado Libre, and chains of retail stores such as Maskota. There is also a significant increase in professional grooming services for pets and mobile salons in cosmopolitan cities, e.g., Mexico City, Guadalajara, and Monterrey.
The Chile pet grooming products market is developing with the rise in pet adoption and the sensitization of urban households on pets’ care. People are starting to spend more on grooming products, including shampoos, grooming tools, and paw care products, especially for dogs and cats. The market is slowly surging to advanced hygiene and more skin-friendly and natural grooming products. E-commerce is having a central role in product availability, while pet specialty stores in towns such as Santiago continue to increase their stocks. Although yet to be developed, Chile is a country that has promising prospects for value and volume growth in the next few years.
The competitive environment of the Latin American pet grooming products market is moderately fragmented, with a combination of global giants, regional captains, and emerging local players. Major international companies such as Mars Petcare, Nestlé Purina, Beaphar, etc., control the premium segment with different shampoos, conditioners, and hygiene products. Other players in the region are Pet Society (Brazil) and Agropecuaria La Familia (Mexico), which are strong contenders offering budget and culturally responsive solutions. Due to the growing demand for natural and organic products, niche brands have emerged that deal with eco-friendly grooming.
E-commerce sites such as Mercado Libre, Amazon, and pet retailers of the region give a lot of media exposure to both world-class and local brands. Private label offerings by retail chains are also gaining ground because of the cost. Competitive advantages include brand loyalty, product innovation, and good distribution. Grooming service providers through mobile grooms and startups with a focus on grooming are opening new horizons to the market. Strategic alliance and product customization are emerging as important factors to have a competitive edge in this fast-developing field.
Latin America Pet Grooming Products Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Product Formulation
By Distribution channel
By End-user
By Region
Latin America
List of Companies:
The Latin America Pet Grooming Products market accounted for USD 2.48 Billion in 2024 and USD 2.66 Billion in 2025 is expected to reach USD 5.38 Billion by 2035, growing at a CAGR of around 7.30% between 2025 and 2035.
Key growth opportunities in the Latin American Pet Grooming Products market include the e-commerce platforms expanding product access, boosting online sales in Latin America, demand for eco-friendly and natural grooming products creates market expansion opportunities, and mobile grooming services provide convenience, offering new business models in urban regions.
The largest segment is shampoos and conditioners, while the fastest-growing segments are natural grooming products and e-commerce sales in urban areas.
Brazil will make a notable contribution to the Latin American pet grooming market due to its large pet population, growing pet humanization, and demand for premium products.
Leading players in the Latin American pet grooming market include Mars Petcare, Nestlé Purina, Beaphar, Pet Society, Agropecuaria La Familia, and Virbac.
The Middle East & Africa Pet Grooming Products Market accounted for USD 1.46 Billion in 2024 and USD 1.56 Billion in 2025 is expected to reach USD 3.10 Billion by 2035, growing at a CAGR of around 7.1% between 2025 and 2035.
The Europe Pet Grooming Products market accounted for USD 4.08 Billion in 2024 and USD 4.38 Billion in 2025 is expected to reach USD 8.95 Billion by 2035, growing at a CAGR of around 7.40% between 2025 and 2035.
The Asia Pacific Pet Grooming Products Market accounted for USD 3.65 Billion in 2024 and USD 3.93 Billion in 2025 is expected to reach USD 8.18 Billion by 2035, growing at a CAGR of around 7.61% between 2025 and 2035.
The North America Pet Grooming Products Market accounted for USD 4.56 Billion in 2024 and USD 4.92 Billion in 2025 is expected to reach USD 10.54 Billion by 2035, growing at a CAGR of around 7.91% between 2025 and 2035.
Pet Grooming Products Market was estimated at USD 14.6 Billion in 2024 and is anticipated to grow to USD 33.35 Billion by 2035, witnessing a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2035).
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