Published Date: May 2025 | Report ID: MI2697 | 220 Pages
The North America Pet Grooming Products Market accounted for USD 4.56 Billion in 2024 and USD 4.92 Billion in 2025 is expected to reach USD 10.54 Billion by 2035, growing at a CAGR of around 7.91% between 2025 and 2035. The North American pet grooming products market contains many products for maintaining pets' hygiene, health, and appearance, including grooming tools, shampoos, conditioners, etc. The increased number of pet owners, coupled with enhanced awareness regarding pet health and wellness, is greatly stimulating market activity. Because of heightened curiosity by pet owners on the use of premium, environmentally friendly, and state-of-the-art grooming products, the market for superior solutions is expanding. There is an expectation of future market growth where there is likely to be increasing demand for technologically advanced and environmentally friendly grooming products. New tactics of leaders are creating greater competition and market penetration. The market is likely to blossom off the back of an improvement in pet care culture and professional grooming services in North America.
“As consumers continue to be judicious in their spending, we have to meet them where and when they want with the value they're looking for.”
| Parameter | Details |
|---|---|
| Largest Market | North America |
| Fastest Growing Market | North America |
| Base Year | 2024 |
| Market Size in 2024 | USD 4.56 Billion |
| CAGR (2025-2035) | 7.91% |
| Forecast Years | 2025-2035 |
| Historical Data | 2018-2024 |
| Market Size in 2035 | USD 10.54 Billion |
| Countries Covered | U.S. and Canada |
| What We Cover | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PESTLE analysis, value chain analysis, regulatory landscape, pricing analysis by segments and region, company market share analysis, and 10 companies. |
| Segments Covered | Product Type, Pet Type, Product Formulation, Distribution Channel, End-user, and Country. |
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The pet owners' changes are contributing significantly to the development of the North American pet grooming products market. There is also an increasing tendency among owners to consider their pets part of their families and therefore feel more involved in their health and comfort. There is therefore an increased need for premium grooming products that can deliver on both safety and comfort, and excellent quality. It has been noted that there exists an increasing preference from pet owners for grooming formula products made using nature-based ingredients, hypoallergenic ingredients, and no harsh chemicals. As a reaction, the grooming standards have shifted from minimum to excesses such as spa-like services. This includes the introduction of special shampoos, conditioners, coat treatments, and fashionable grooming appliances.
The most salient in the urban environment, where the residents have a bigger amount of disposable income and are able to easily obtain super premium grooming supplies, this is the most obvious. Businesses are reacting to this trend by producing high-end and well-being-focused grooming products. Digital marketing tactics, particularly those involving pets and influential individuals, are powerful facilitators of this demand. Finally, pet humanization becomes the underlying factor in the design of the product and acquisition habits regarding the market for pet care.
In the pet grooming products market, growing e-commerce platforms are essential to improving product accessibility and customer convenience. Customers may now easily browse and buy a large selection of grooming goods from anywhere at any time thanks to the growth of online shopping platforms like Amazon, Chewy, and Petco. Due to the internet revolution, even distant and underdeveloped places may now obtain high-quality pet grooming services.
Pet owners may now make more educated purchases thanks to thorough product listings, user reviews, and suggestions. Additionally, subscription services and alternatives for quick, dependable delivery provide another level of convenience and encourage repeat business. The procedure has become more economical and efficient thanks to the option to compare costs and shop from a variety of companies.
For North American pet owners concerned with expense, the price of premium grooming products is a major obstacle. The interest in superior, organic, and tailored grooming solutions is on the rise; however, many customers are still unable to pay for the expensive items. Hence, there is a clear division in the market, in which affluent pet owners benefit from advanced products, while cost-conscious consumers face restricted selection. In addition, the costs associated with premium grooming tools and accessories may cause customers to choose less expensive, frequently produced items that lack the same care standards.
Some consumers respond by booking fewer appointments for grooming and spending less on their pets’ health care. Because of the high pricing, achieving growth in premium market segments in economically disadvantaged areas is limited, thereby containing market expansion. As a consequence, businesses need to create products that deliver both quality and cost-effectiveness to reach more customers. Balancing cost and innovation is essential for both manufacturers and retailers wishing to enter markets with varying economic profiles.
Consumer demand for sustainable and environmentally friendly grooming products is playing a leading role in driving the development of new pet care solutions. As people grow more concerned about environmental issues, they are looking for grooming products formulated with natural, biodegradable, and animal-friendly ingredients. In response to this consumer trend, brands are creating pet care products that are kind to animals and better for the planet. Many pet owners who choose sustainable materials for shampoos, conditioners, and grooming tools value the well-being of their pets and the planet.
Companies have begun to adopt eco-friendly containers, minimize their usage of plastic, and highlight clear information about their ingredient origins. This movement is also providing brands with a way to separate themselves in a crowded market by launching ethical pet care options. With a greater focus on sustainability in the pet care sector, the advancement of green grooming products is anticipated to grow. This growing demand supports better animal care and, at the same time, works toward lowering the carbon footprint of the industry.
Smart grooming devices and customized care are transforming the market for pet grooming products as a result of technological breakthroughs. Electric grooming tools, smart brushes, and automated clippers are helping to make pet grooming simpler and more effective. Such devices include features such as adjustable settings, the ability to regulate temperature, and sensors, all designed to improve comfort and grooming results for pets. Mobile apps are now being used by some grooming tools to enable pet owners to track their pets' grooming timetables and access specialized care tips that fit their pet’s breed and health requirements.
Personalization during grooming enhances the process by specifically meeting the needs of each pet. Advances in technology now offer grooming equipment that helps soothe anxiety and make sessions easier for both animals and their guardians. The increased use of artificial intelligence and data analytics in technology development can result in the pet grooming industry providing ever more customized solutions. Such innovations are reshaping the standard model of pet care, making it easier and more accurate to groom animals.
Based on the product type, the North America Pet Grooming Products Market is classified into shampoos and conditioners, fragrances and deodorizers, hair clippers & shears, toothbrushes and toothpastes, nail care products, health and wellness products, grooming wipes, brushes and combs, and ear cleaners. Shampoos and conditioners have remained in the first spot in the market because the owners of pets are keen on maintaining the animals’ cleanliness and skin conditions. Improvements in technology and increased demand for quality grooming tools have contributed to the greatest growth in the shears and trimming tools segment. Combs and brushes remain the indispensable tools that pet owners use to maintain their pets’ daily coats. Grooming gloves and nail clippers are products that are in high demand, mainly because of their availability for home grooming procedures. The segment for flea and tick treatments is significant due to the rising number of health concerns among pet owners, which is push demand. Deodorizers and cleansing sprays are in demand for odor removal, where medicated shampoos are dominant alternatives for pets with sensitive skin.
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Based on the pet type, the North America Pet Grooming Products Market is classified into dogs, cats, horses, and other pets. The dogs are right at the top because of their grooming needs and increased interest in pet well-being. The importance put on cat care by pet owners has taken the market for cat grooming products to new heights, with more people relying on dedicated products for their cats’ grooming and health. While rabbits and guinea pigs are included, their grooming products constitute a smaller niche in the more general market. With the increasing popularity of exotic pets in households, the industry too has responded to meet the unique needs for grooming particular species. There are bird grooming products, in the form of feather care products, that are available for sale, but none that command much of the market. Further, the grooming products market is diversifying to include various versions of products for horses, particularly amongst people who enjoy having stables. These areas demonstrate a diversity of consumer demand, where pet owners will select a grooming solution that is right for the kitten individually, while also supporting the increasing trend in the market.
The U.S. is the home to North America’s biggest and oldest pet grooming market. This leadership in the market is owing to a rich culture of pets, where many households keep pets as part of their families. High demand for top-end, niche, and organic pet care products can be found in the U.S. as the customers focus on the animal's health and wellness. Underpinning the market’s evolution is a complete retail landscape comprising pet specialty chains, supermarkets, and digital channels. The role that urban centers play in stimulating demand is critical, informed by the convenience of professional and mobile grooming. In addition, innovation is key as manufacturers introduce smart grooming products and eco-friendly packaging to appease cognizant customers.
There is considerable development in the pet grooming products market in Canada, fueled by an increase in the number of pets and increased emphasis on pet health and wellness. With the change of urbanization and the human-pet correlation in Canada, consumers are turning to high-priced, natural, environmentally aware pet grooming. These come in various product groups such as conditioners & shampoos, combs & brushes, and shears & trimming tools, where conditioners & shampoos are dominant in terms of size and growth. Dogs are the fastest segment of the market in the pet category, suggesting a large demand for the products of pet grooming services for dogs’ specific needs. The market scenery is characterized by a variety of push channels, with online retail offering the highest CAGR during the projected period, indicative of the general trend toward digital marketplace usage.
In the North America Pet Grooming Products Market, we find both the traditional retailers and the manufacturer specialists alongside new dynamic brands. Leading retailers such as PetSmart and Petco dominate the market, supplying comprehensive grooming products and services across the country using their widespread retail outlets. Online markets such as Chewy have shown great momentum delivering convenience and a large assortment of grooming products to the shoppers. Some of the prominent manufacturers include Spectrum Brands Holdings Inc., the manufacturer of the Furminator, and Nestlé Purina PetCare, which is known for its wide range of pet care offerings, both adding to advancement and a wide presence in. However, Groomer’s Choice and Resco deal in high-end grooming tools to serve both retail and professional markets.
The Earthbath and SynergyLabs have carved a niche in the market because of their emphasis on using naturally sustainable grooming options to keep up with the trends that are currently evident in the market. Furthermore, businesses such as Coastal Pet Products and Vet’s Best add to the market their special inventory of products. Market dynamics are also influenced by the tendency to treat pets as members of the family, as more investments are made in higher-quality grooming items. Nevertheless, innovation, personal passion for allied brands, and strategic partnerships are the key drivers of competition in this nascent sector, as companies vie to capture and develop their market share.
North America Pet Grooming Products Market, Company Shares Analysis, 2024
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By Product Type
By Pet Type
By Product Formulation
By Distribution channel
By End-user
By Region
North America
List of Companies:
The North America Pet Grooming Products Market accounted for USD 4.56 Billion in 2024 and USD 4.92 Billion in 2025 is expected to reach USD 10.54 Billion by 2035, growing at a CAGR of around 7.91%between 2025 and 2035.
Key growth opportunities in the North America Pet Grooming Products market include growing demand for organic, eco-friendly grooming solutions is driving sustainable product innovation, technological advancements enabling smart grooming devices and personalized pet care experiences and expansion of mobile pet grooming services offering convenience to busy urban pet owners.
The largest segment is shampoo & conditioner, while shear & trimming tools are the fastest-growing, driven by innovation and demand for professional tools.
The United States will make the largest contribution, while Canada is expected to see the fastest growth in the North American pet grooming products market.
Leading players in the North American pet grooming products market include Mars Petcare, PetSmart, Petco, Chewy, and Wahl Clipper. These brands dominate through innovation and strong retail networks.
The Europe Pet Grooming Products market accounted for USD 4.08 Billion in 2024 and USD 4.38 Billion in 2025 is expected to reach USD 8.95 Billion by 2035, growing at a CAGR of around 7.40% between 2025 and 2035.
The Asia Pacific Pet Grooming Products Market accounted for USD 3.65 Billion in 2024 and USD 3.93 Billion in 2025 is expected to reach USD 8.18 Billion by 2035, growing at a CAGR of around 7.61% between 2025 and 2035.
Pet Grooming Products Market was estimated at USD 14.6 Billion in 2024 and is anticipated to grow to USD 33.35 Billion by 2035, witnessing a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2035).
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